Street Food Project: Management, Production, and Menu Planning

This report discusses the management, production, and menu planning of a street food project based on Asian Korean theme. It covers the street food event, team allocation, and concept, as well as project management, food management, and menu reengineering. The report also includes a justification for the chosen dish, Heart Mastal Jeon, and a project development model.

Street food project

Contents
Introduction.........................................................................................................................................3
Main Body............................................................................................................................................3
The street food Event and team allocation & concept..................................................................3
Production and procurement........................................................................................................10

Introduction
There is been steady growth in the fast-food industry on the basis of promising trends.
Street foods are foods and beverages prepared sold by vendors in streets and other public
places for immediate or later consumption without any further processing or preparation. A
hawker, or vendor, sells ready-to-eat food or drinks in a street or other public place, such as a
market or fair. It's usually sold from a mobile food booth, food cart, or food truck and is
meant to be eaten right away. While some street cuisines are regional, many have gone far
beyond their origins. Most street foods are both finger food and quick food, and they are
usually less expensive than restaurant meals. In many countries around the world, the types of
street cuisine vary by location and culture (Hwang, J., Kim, S.S., Choe, J.Y.J. and Chung,
C.H., 2018). The project is based on Asian Korean theme for Street food project. The report
will cover reflective report on the management of an street food project which is supported in
organising and delivering.
Main Body
The street food Event and team allocation & concept
In developing the street food event based on Asian Korean it will take use of organic
and fresh produce which is becoming a defined characteristics of street food. Street food is a
tasty and healthy eating choice that is substantially less expensive. This transforms street food
into an unforgettable experience for all who participate. People's eating habits are one of the
most essential parts of local culture, and street food identifies and distinguishes area and
tradition. Because of the extensive use of natural and seasonal components of their food
sources, such as tofu, beans, garlic, and their all-natural kimchi, Korean cuisine is one of the
world's healthiest. Rice is an important part of the Korean diet, with short grain rice being
preferred for its stickier texture. To start the street food event, it was commenced on week of
14th February in group which undertake a dry run activity scheduling in beginning of march.
The main purpose of starting this event to deliver 200 meals to students’ residents. This event
was started by 4 to 5 group members form which I was also a part of that. The event of street
food took on 23rd march on occasion of Holi in the location of McIntyre House where actual
food order requirement is 30 covers per stand organised by 4 members. On the 6th April the
event of Passover is organised on the same location in which there will be no use of bread as
Jewish avoid yeast and other rising agents. On 7th April the event is plan of Easter for the
Christian where they will avoid of consuming meat and on the same location the street food
event will be conducted. On the 26th April on the event of Rividan which is most important
and big festival for Baha’is will involve the menu recipe according to their taste.
Project management

It is very important in every business to allocate resources in such a manner that yields higher
profit. Managing the business is one of the most critical task while operating business. Project
management allows to operate business in an effective and efficient manner. It mi bnimnise
the risk associated with each activity. He role of project management is crucial as it relates to
usage of various tools and techniques along with application of knowledge in order to get
ensure that team is contributing their efforts in achieving objectives. The application sof
project management facilitates in allocation and optimum utilisation of resources in such a
manner which yield higher profits. It also contributes in error free working and leads to
perfection in their work. Following are the concepts that can be used in food business.
 It facilitates in addressing important question before commencement of business. It
involves various steps which are needed to be taken into consideration such as
selection of festival should be opted and opting the best dish to offer. It also allows in
taking important discussion in making food which is unique in taste. The team have
decided to go for Eid al fitr to commence their business and the event will be
revolving around that.
 It also facilitates in taking key decision and setting out of objective that they have to
achieve. It is very important to set out realistic goas that encourages and motivates
employees toward attainment. This event must reflect Korean theme and the menu
should be based on Korean street food. It also allows in formulation of pricing
strategy which attracts a larger number of audience. The cost should be reasonable so
that every people can have their offering. A debate has been conducted and team
members have decided to select Hart Matsal Jeon as their dish. It is a sweet pancake
dish and have many type of jeons but the main its heart shape makes it more beautiful
and reflects love on the occasion of Eid al fitr.
 It alsos helps in communicarting with various tem members so that they cana
effectively manage their assigned tasks. People are skilled in their jobs such as
packing crew and kitchen procurement people. The team members also ensures tghta
ll activities are performed weel or not, if not, what course of action can be taken to
make it right. Menu engineering expert contributes in managing and formulating
menu based on Korean food that attracts people by unique taste and effective pricing
strategy.

Thus, from the above points the first phase of project comes to end and it helps in
ensuring and monitoring strategies along with minimising the wastage of resources by
allocating them in an effective and efficient manner. It contributes in operational and
production activities in order to make this project successful.
Food Management
As food industry is emerging day by day and there are various opportunities that an
individual can grab in this sector. He can work in hotel or at any pre-established restaurants
in order to give a push by using their skills or may commence his own venture to earn more
profit. Setting up venture is one of the most profitable source by which an individual can
generate more profit. The role of culinary management is crucial bin current food industry as
it allows in getting knowledge about various functions done in kitchen and in food service
industry. The students are provided with culinary projects so that they can get knowledge
about current food industry by providing them insights of menu planning along with setting
up of effective pricing strategies that attracts larger customer base. There are various
processes by which students can expose about food industry and their operations along with
cost incurred in real time whetehr in large r luxury hotels or at road side stalls.
It is needed to study the technical aspects of kitchen rather than just cooing food over a
period of time. It facilitates in various aspects for business such as providing knowledge
about resources required, funding needed, sources of funds and other operational function for
smooth functioning of business. It will also cover advertising cost as well as channel which is
effective and cheaper. The team have come to know that they will use digital marketing tools
to promote and advertise their Korean Food. It is one of the most effective and cheapest way
by which firm can display their product or service. It becomes easier to target audience as
most of the people are active on social media platform and due to its low cost restaurant have
chosen this. People are fascinated by street food and it becomes a trend to have food which is
less expensive and have better taste. Luxury hotels and restaurant are trying to make dishes in
street styles along with using secret ingredients that gives rich texture and unique taste.
In order to manage a street food business, it becomes hectic for owner to manage all
resources and align them to attain and generate high profitability. It is needed to have key
skills in order to manage all operations of business. They may have pressure and various

variables that affects business functioning. Me and my team have given a Korean street food
project that offers Korean heart shaped dish to its customers on the occasion of Eid al fitr.
Menu designing and Planning
Menu designing and planning is one of the most crucial part of this business that was taken
and handled by me and my team. There are various factors that affects business operations
such as improper formulation of menu items, not opting better pricing strategies. Following
are the elements that must meet criteria of chosen theme.
 The menu planning should be based on theme chosen and must justifies.
 It is needed to formulate and set effective pricing strategy along with reasonable profit
margins.
 It is needed to have all ingredients available in kitchen.
 The business should comply with all rules and regulations along with keeping hygiene
around their area.
 They must choose an effective food distribution network that helps them to reach
wider audience.
After a long discussion with my team, we have reached to conclusion to opt Eid al fitr
as our project date and by providing better quality food items that supplements their
happiness and fill them with joy. This will suit to Korean theme street food as it
provides with a unique and special taste to its customers. Following are some dishes
that can be considered in our street food project.
 Heart matsal Jeon – It is a type of Korean pancake and is very popular during
weekends. Alongv with popular, it only requires five ingredients.
 Galbi Jjim – It is a Korean based short rib dish which is super delicious and have a
heavy coating of sticky sweet, salty and nutty sauce which is hugely addictive. It is a
symbol of festivity.
 Japchae – It is a traditional Korean dish which is made from glass noodles and
vegetables mixed in it. It is having a vivid and rich texture. It is served on the
occasions and a popular appetizer side dish.
 Samseak Namul – This dish refers to three different types of side dishes that have
vegetables, edible greens and herbs in it. It is cooked to pay respect to Korean’ s

Ancestors. While amking for ancestral rites, it is needed to not use green onions and
garlics.
Menu Reengineering Matrix
This matrix will help in identifying how profitable and popular menu items are. It
helps in taking decision whether to take off products or invest more to make it more
popular and efficient. It contributes in enhancing profitability of company by
identifying star products and to remove dog products. It will help in street food
business by enabling to know which product is star and which product contributes in
having loss. The products that is giving loss may be eliminated to increase profit. It
helps in attaining goals of restaurants and hotels. Street food business can enhance
their efficiency by making an effective menu reengineering. Following are the
elements of Menu Reengineering.
 Stars – The food which lie in this category are cream of crop and having high
profibiability along with high popularity. It can enhance business of my team project.
The food that is chosen in this category is Heart mastal Jeon because of its unique
taste and cost efficiency. This item needs not to be improved and must be consistent
and that makes it stars. It has a rich and vivid texture and because of its low cost
everyone can afford on festival.
 Puzzles – The product that lie in this category is Samseak Namul and because it has
high profitability but low popularity. The Korean people do not each as it is costly and
anyone cannot afford. Along with profit margin, it requires costly ingredients which
are needed to have in street food business. It becomes wastage of ingredients due to
low popularity.
 Plowhorses –In this category, the food is taken is Japchae because it is considered as a
side dish rather than a main course on festival. In making this dish, it involves many
stages and requires many ingredients and the profit is also very low. So this makes it
difficult in taking this dish. It has high popularity but because of low profitability, it
does not take into consideration.
 Dogs - Galbi Jjim lies in this category and this dish is not taken in street food
business due to low profitability and low popularity. This dish will not be suitable for
this project. Street business cannot earn profit by opting this dish in their main course.

After discussed with my team we have selected Heart mastal jeon as this is most cost
effective and most likely dish of Korean. This dish can be availed by rich and poor.
Along with this, it have high popularity in market and generates high profit too. Thus,
this dish has been chosen for our street food project.
Justification
Following are the reason to choose Heart mastal Jeon
 This dish has been chosen because of its high popularity and majority of Korean
people like to have this in their meal portion.
 The other reason to choose this dish because it does not require costly and much
ingridents. It is cost effective dish and can be a best option on festival.
 Due to its high popularity and low cost, it becomes a major dish that fits bin picture of
Korean Theme.
 Its taste makes it unique in such a way which attracts people to opt for this.
This dish is being selected on the basis of long term and down or require much
resources and have much popularity in market and this make it more suitable in
including in street food project. It perfectly fits into picture of Korean base. It can
makes attract to a larger people on the occasion of Eid al fitr.
Project development model
It is needed to formulate effective planning strategies to manage a street food business
and requires skills and expertise in this field. It is needed to have proper plan that will
direct the resources towards attainment of its goals. Market research is needed to be
conducted in order to better understand audience of food industry. By understanding
audiences, it facilitates in making proper food that fulfils expectations of people or
may go beyond that. Following are the steps of this model and in context to selected
food based on Korean theme.
Heart Mastal Jeon
The very first step in making this dish is to source the recipe and me and my team
have founded on internet by reading various food based articles based on Korean
theme. We have also take help from various cooking books in order to enhance taste
and richness. The main ingredient is fresh crab sticks and fresh eggs. It gives a vivid

texture in dish along with making it tastier and unique in taste. The oil that used in
making this dish is rice bran oil which is low in calorie and safe for people who are
having high cholesterol problem. The other reason of using this oil is because it is
light in taste and do not have strong smell as in case of mustard oil. It requires highly
and fine packing in order to pack. The dish is garnished with herbs and black pepper
which gives a unique and strong flavour to dish. In order to serve it fresh, we can use
small plastic containers so that it do not get spoil in transporting from McIntyre to
other home.
Stages in making Street food project
There are various stages involved in project management and they are needed to be
followed so that it does not face any complexities while operating business. Following
are the stages that are taken into consideration.
 Initial Stage – It is the first stage that involves teamwork standards and discussion
over various topics that are needed to do before commencing project.

 Planning –It is the foundation of any business and it is required to formulate effective
plan that contributes towards attainment of goals. The whole business depends on
structured planning that involves many stages that are needed to be taken care while
formulating planning strategies. It will cover all aspects such as operational costing,
procurement cost along with packaging and distribution cost (Kim, S.A., Shin, S., Ha,
K., Hwang, Y., Park, Y.H., Kang, M.S. and Joung, H., 2020)
.
 Execution –In this step, management focus on execute the plan that they have
formulates in above step.
Production and procurement
In order to properly undertake and execute a street food project based around Korean
cuisine, the role of production processes are very important as they define the framework of
the project and help in integration of key strategic components and considerations into the
operations of the project. This street food project that me and my team were in charge of
executing involved the preparation of a street food menu which honours the cultural diversity
of South Asia with a focus on Korean cuisine with the use of various frameworks such as
menu engineering matrix and new product development model which are collectively used to
develop the menu using only those dishes which are cost effective and contain a healthy
profit margin. The major aspects of production which was involved in the competition of this
project are listed herein (Greasley, A., 2017.
 Undertaking the detailed development of kitchen using proper equipments such as
pans, stoves and deep fryers along with proper means of cleaning and hygiene such as
gloves and cooking stoves
 The sourcing of various ingredients which are used to prepare the chosen street food
menu which in our case was the Heart Mastal Jeon which are heart shaped Korean
pancakes with an assortment of various vegetables
 Preparing the Heart Mastal Jeon with proper food safety regulations and compliances
and also making sure that proper hygienic standards are maintained which is a priority
in the post pandemic environment
The various ingredients which we procured for the preparation of Heart Mastal Jeon
are listed herein.
Dipping sauce
 2 tablespoons soy sauce

 2 tablespoons water
 1 tablespoons rice vinegar
 1 tablespoon sugar
 Half tablespoon gochujang chilli paste
 Half teaspoon sesame oil
 Half tablespoon roasted sesame seeds
Savoury pancakes
 1 cup all purpose flour
 1/4th cup corn starch
 1 teaspoon baking power
 2-3 cloves of garlic
 ½ tablespoon kosher salt
 2/3rd cup cold water
 2 small scallion
 1 zucchini
 1 carrot
 Vegetable oil
All the major organizational activities have also been arranged as two separate Gantt
charts below where one provides time scale related to major operational phases of the project
while the other details the preparation phases of Heart Mastal Jeon (Müller, J., Schuh, G.,
Meichsner, D. and Gudergan, G., 2020).

The above Gantt Chart details the various processes which were executed in the entire
duration of this project which were quite exhaustive due to the extensive requirements of the
project and they were all planned duly in advance to avoid major operational errors down the
road. The first step was market and ingredient research of Korean pancakes which were duly
followed with procurement, dish preparation and logistical operations (Carstens, D.S. and
Richardson, G.L., 2019)
.
The above Gantt chart details the way in which Heart Mastal Jeon will be prepared
and the time which each phase of the preparation will take. Most of the time is taken by the
pre-preparation which involves slicing and readying or sauces, batter and vegetables which is

followed by cooking the vegetable mixture, adding pancake batter to the mix and finished
with generous amounts of garnishing (Ko, S., Kang, S., Kang, H. and Lee, M.J., 2018).
Costing
The cost involved in making this dish is very minimal along with having high
popularity in market. The cost involved in making Heart mastal Jeon is as follow.
 2 large Eggs – 0.36$
 Crab sticks – 1.2$
 Vegetables (bell peppers and carrots) – 2$
 Pinch of salt –0.06$
 Cooking oil (Rice Bran) -2$
Me and my team have planned to have sufficient ingredients in order to not face shortage
in high demand. The cost structure is maintained so that it becomes easy to get higher
profit. The net profit after deducting all expenses including packaging and distribution
charges is 15$ on per order.
Sensory characteristics
The Heart mastal jeon is one of the most loving dish of people because of its cost
effectiveness and unique taste. It can become a point of attraction on Eid al fitr. It will
enhance happiness of people on such occasion> It will give a unique and better taste and
served with herbs and rich vegetables that generates hunger among people (Park, M.S., Kim,
H.N. and Bahk, G.J., 2017
.
Conclusion
From the above project report it was concluded that street food plays an important role in
making people happy as it provides a unique experience of food that enhances taste buds by
paying less amount. But there are various challenges faced by individual while commencing
street food business such as it is needed to formulate an effective strategy that attract people
to have their dish and must be unique in taste. If it is given at some occasion, it must enhance
the joy of people. There are various aspects discussed in this report regarding planning and
execution of plan. It also covers designing of reengineering matrix that helps in opting star
product along with eliminating dog product that does not yield profit.

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