2STRUCTURAL ANALYSIS FRAMEWORK OF AN AD
Table of Contents
Introduction:....................................................................................................................................3
Structural Analysis of the Ad:.........................................................................................................3
Division of an Ad:.......................................................................................................................3
Target Market of the Ad:.............................................................................................................4
Key Elements of the Creative:.....................................................................................................4
Fitting of the Ad in Media Strategy:............................................................................................5
USP:.............................................................................................................................................5
Strength and Weakness:...............................................................................................................5
Effectiveness:...............................................................................................................................6
Ad in Context of Media and in Isolation:....................................................................................6
Conclusion:......................................................................................................................................7
References:......................................................................................................................................8

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