Structural Analysis Framework of an Ad

Running head: STRUCTURAL ANALYSIS FRAMEWORK OF AN AD
Structural Analysis Framework of an Ad
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1STRUCTURAL ANALYSIS FRAMEWORK OF AN AD
Executive Summary:
The paper highlights the structural framework of an advertisement that includes target market,
divisions of an ad, key elements to its creativity, the unique selling proposition of the offer and
most importantly, analysis of the fact that how much does the brand name influence in context of
the advert in social media and the consequence if it is isolated. The chosen advertisement in this
paper is the Loose Change campaign by McDonalds that proved to be very profitable after
proper advertisement strategies were applied.

2STRUCTURAL ANALYSIS FRAMEWORK OF AN AD
Table of Contents
Introduction:....................................................................................................................................3
Structural Analysis of the Ad:.........................................................................................................3
Division of an Ad:.......................................................................................................................3
Target Market of the Ad:.............................................................................................................4
Key Elements of the Creative:.....................................................................................................4
Fitting of the Ad in Media Strategy:............................................................................................5
USP:.............................................................................................................................................5
Strength and Weakness:...............................................................................................................5
Effectiveness:...............................................................................................................................6
Ad in Context of Media and in Isolation:....................................................................................6
Conclusion:......................................................................................................................................7
References:......................................................................................................................................8