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Student 1Identify and analyse personal employability competencies relevant to career of choiceCommercial awareness-by my knowledge, commercial awareness is the information in which agraduate has gathered about a business before an interview either face to face or over the phone.When employers ask about commercial awareness, they are testing the interviewee’s knowledge of thebusiness. From the amount of employees to financial reports, which can easily be found online as it, ispublic information. Employers base their decision of employing a graduate based of their commercialawareness of their business. In 2009, 35% of employers were disappointed with graduate’s awarenessof their business(Commercial awareness and motivation-based interviews, no date).Identify-within Public Relations, commercial awareness is important and it tends to impact onemployers. Generally speaking, employers expect graduates to have an understanding of theirbusiness, products or service, an understanding of the marketplace and competitors. Having thisknowledge as a Public relations firm may or may not guarantee a graduate position with recruiters butit may have a positive impact on the employers as they may specifically remember the individual withinformation about the PR firm.Evaluate-commercial awareness is a way in which businesses and recruitment teams test theirgraduates. A way to phrase your knowledge in an application could be, “I have noticed a few works inwhich you have recently partaken where the clients were very pleased with the campaign and how youdealt with the public.” Public relations is mainly about the business, it’s clients and how they engagewith their target audience so involving their clients and audience will show a grate knowledge of thebusiness who they are and what their main target audiences are.Communication-Grimsleydefines communication as “sending and receiving information between twoor more people (Grimsley)”As a graduate, you must have good communication skills in which allemployers expect from all their employees. This is to ensure there will be good communication bothoral and written between clients and the general public. To a graduate recruiter, having communicationskills shows the graduate will have good communication skills as well as phase good and importantquestions when it comes toIdentify-within Public relations, communication is a skill, which is expected as well as gained anddeveloped over time. Communication can require written as well as oral. PR firms expect employees tohave an idea of face-to-face, email and telephone commination, as it is very important with the workplace to be able to successfully communicate with colleagues, clients and the general public. A way inwhich communication can be developed and improved to impress Public Relations graduate recruitersis to make sure to practice on both verbal and written as well as get help from others to improve andenhance on it. Practice makes you perfect.Evaluate-communication is an effective way in which two or more people can send and receivemessages PR firms goals are to have a good relationship with their clients as well as their targetedaudiences thereby communication is one of the most important tools in which a graduate must haveand is willing to develop on. When apply for a graduate job in PR, you must show your level ofcommunication in which employers highly seek. When on an interview, employers seek confidence,smile and eye contact, which shows how professional the graduate can be.Creativity-the oxford dictionary creativity is a way in which an individual or group of uses theirimagination to create ideas something new and exciting. Others sees creativity as a “desirable‘something’ that can be beneficial to organizations(Candy and Bilda, 2009)”Public relations firms’demands creativity as a skill as it will be needed in the work place. Example being, PR firms wantnew and creative ideas to communicate with their clients as well as their target audience.