BSBMKG401 - Profile the market Assignment
Added on 2020-12-29
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STUDENT ASSESSMENTBOOKLETBSBMKG401 Profile the market
ASSESSMENT OVERVIEW This Student Assessment Booklet includes all your tasks for assessment of BSBMKG401 Profile the market.About your assessmentsThis unit requires that you complete three assessment tasks. You must complete all tasks to achieve competency for this unit.Assessment TaskAbout this taskAssessment Task 1: Written questions You must correctly answer all 23 questions to show that you understand the knowledge required of this unit. Assessment Task 2: Profiling briefing reportYou must develop a profiling briefing report that describes the consumer profile for the company of your choice. Assessment Task 3: Marketing positioning strategyYou must develop a marketing positioning strategy for your company and products/services. How to submit your assessmentsWhen you have completed each assessment task you will need to submit it to your assessor.Instructions about submission can be found at the beginning of each assessment task.Make sure you photocopy your written activities before you submit them – your assessor will put thedocuments you submit into your student file. These will not be returned to you.Assessment Task Cover SheetAt the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for each task, making sure you sign the student declaration. Your assessor will give you feedback about how well you went in each task, and will write this on theback of the Task Cover Sheet.Assessment appealsYou can make an appeal about an assessment decision by putting it in writing and sending it to us. Refer to your Student Handbook for more information about our appeals process.
ASSESSMENT PLANThe following outlines the requirements of your final assessment for this unit. You are required to complete all tasks to demonstrate competency for the unit in this topic. Your assessor will provide you with the due dates for each assessment task. Write them in the table below.Assessment RequirementsDue date1.Written questions2.Research report 3.Marketing positioning strategy AGREEMENTBYTHESTUDENTRead through the assessments in this booklet before you fill out andsign the agreement below. Make sure you sign this before you startany of your assessments.Have you read and understood what is required of you in terms of assessment?YesNoDo you understand the requirements of this assessment? YesNoDo you agree to the way in which you are being assessed?YesNoDo you have any special needs or considerations to be made for this assessment? If yes, what are they? ______________________________________________________________________________________________________YesNoDo you understand your rights to appeal the decisions made in an assessment?YesNo
ASSESSMENT TASK COVER SHEET – ASSESSMENT TASK 1
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.Name:Date of submission:Unit: BSBMKG401 Profile the marketAssessor to completeAssessment TaskSatisfactory/NotSatisfactoryDateWas this a re-submission?Y/NWritten questionsSTUDENT DECLARATIONI __________________________________________________________declare that these tasks are my own work. þNone of this work has been completed by any other person.þI have not cheated or plagiarised the work or colluded with any other student/s. þI have correctly referenced all resources and reference texts throughout these assessment tasks. þI understand that if I am found to be in breach of policy, disciplinary action may be taken againstme.
ASSESSOR FEEDBACKAssessors: Please return this cover sheet to the student with assessment results and feedback. A copy must be supplied to the office and kept in the student’s file with the evidence. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Assessor signature: __________________________________________________________________________________Assessor name: ______________________________________________________________________________________Date: ________________________________________________________________________________________________
ASSESSMENT TASK 1: WRITTEN QUESTIONSTASKSUMMARY:You are to answer all the questions in this task.WHATDO I NEEDINORDERTOCOMPLETETHISASSESSMENT?Access to textbooks and other learning materials.Access to a computer and the Internet (if you prefer to type your answers).WHENDO I DOTHISTASK?This task may be done in your own time as homework or you may be given time to do this task in class (if applicable). Your assessor will advise.Write in the due date as advised by your assessor: ____________________________________________WHATDO I NEEDTOSUBMIT?Your answers to all the questions. WHATDO I NEEDTODOIF I GETSOMETHINGWRONG?If your assessor marks any of your answers as incorrect, they will talk to you about resubmission. You will need to do one of the following:Answer the questions that were incorrect in writing.Answer the questions that were incorrect verbally. Instructions to students:This is an open book test – you can use your learning materials as reference.You need to answer all 23 questions correctly. You must answer the questions by writing in the space provided. If you need more space, you can use extra paper. Make sure you write on each extra piece of paper your name and the question number/s you are answering.You may prefer to use your computer to type your answers. Your assessor will let you know ifyou can email your answers as a Word file, or if you must print and submit hard copies.QUESTION 1What is the main aim of the Competition and Consumer Act 2010? Discuss how an organisation is required to comply with the Act. Main aim of competition is that consumer have different alternatives to choose products. Monopoly is reduced. It is important to business environment as it provide assurance to organisation that customers are in regular touch with the products just because of the better quality of services and goods. It helps in protecting the choices of consumers. Consumer Act 2010 is an Act of parliament of Australia. This act promotes competition in Australia and is a kind of legislative vehicle. It provides specific rights and private section.QUESTION 2
What is the main aim of the Privacy Act 1988? Discuss how an organisation is required to comply with the Act. It is an Australian Act. It has number of private rights which are known as Information Privacy Principles. (IPP). Organisation and individual has right to know as in why personal information is gathered and how it can be used or revealed. They can access personal information in different situations. Privacy Act 1988 principles are applicable to Australian Government and Australian Capital agencies.QUESTION 3What are the main objectives of the E Marketing Code of Practice? Discuss how an organisation is required to comply with the Code.E marketing Code of practice is established for sending commercial messages through electronic means. Companies through E- marketing can handle spam easily. It covers mobile, emails, messaging through phone. E marketing is used in a wide range for the promotion of company’s goods and services. It is the biggest benefit for small businesses. By increasing brand awareness consumers get pleasing material and attracted to these start ups.QUESTION 4In your own words, briefly describe the purpose of the Australian Marketing Institute Code of Professional Conduct.Australian Marketing institute Code organise professional activities and members deal with integrity and modesty with their clients or employers and also with the general public. They should be true in maintaining their quality of work, sales promotion,, marketing and all other fields. Fees is not acceptable while performing these services from any of the employee or client. Reputation of the firm should be retained.
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