Student Case Study 7.
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Added on 2019-09-18
Student Case Study 7.
Added on 2019-09-18
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Student Case Study 7- Challenge:-Consider, you are appointed as the Senior Project Manager of e-Commerce of Walmart.-Your immediate responsibility as the Senior Project Manager of eCommerce of Walmart is to manage an expanded version of the e-Commerce Walmart Web site with increased new technologies (e.g., disruptive technologies), in order to generate increased revenue from high-income millennial consumers who are increasingly navigating to the site.- Your task is to present to the Chief Information Officer (CIO) of Walmart the highlights of the more established Laudon and Laudon methods cited in Chapter 13: Building Information Systems and Chapter 14: Managing Projects, citing exact relevant tables in Chapter 13 and 14 indetail, by which you will be managing the development of the new version of the Walmart Website- 30% of Grade; but- Your task will be complicated by the Chief Marketing Officer (CMO) who will be demanding less established and faster and more innovative methods (e.g., electronic prototyping or extreme programming), in order to have the new version of the Walmart Web site sooner than through the more established Laudon and Laudon methods, meaning your task is to also present more innovative methods to placate the Chief Marketing Officer (CMO) - 30% of Grade, including your plans to integrate your inter-personal (i.e. political) skills, in order to placate the Chief Marketing Officer (CMO) -20% of Grade; and-Your final task is to present measurement methods by which you will be monitoring the development of the new version of the Web site, referencing Laudon and Laudon as needed in your presentation- 20% of Grade.Please note that Study 7 is graded 20% of your Final Grade- Minimum Number of Pages: 5- Minimum Number of References (Excluding Laudon and Laudon): 5
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