Student Flight Task Assignment

STUDENT FLIGHT
MARKET ANALYSIS

• Black market > Student Flights >
Universal Traveler
• Founded by Graham Skroo Turner
• 52 Student Flights stores in Australia
• 10 stores across Brisbane• Flights for people under 30
years old or full time students
• Student Flights are all
about
a great airfare deal
• The flights include
one-way, return
and round the world
airfares (UT, 2020).
Distribution Channel
• Directly - In store and website (travel agency)
• Types of Distribution Channel – B2C or
direct to consumer Model
BACKGROUND OF STUDENTS
FLIGHT

MARKETING STRATEGY OF STUDENT
FLIGHTS
• Product:
 Domestic flights
 International flights
• Pricing strategy:
 mark down strategy to compete with the competitors.
 special discounts for students
 value added services.
• Place:
 both online and offline presence
 extensive presence globally.
(ttps://www.universaltraveller.com.au/flights/international)

MARKETING STRATEGY OF
STUDENTS FLIGHT
• Public Relations:
 exclusive deals for students
 Holiday promotions
 Book Now, pay later policy
• Social Media
Connections:
Student Flights website
(Universaltraveller.com.au)
Mobile Application
Facebook
Twitter
Instagram
YouTube
Snapchat
LinkedIn
(UT, 2020)
• Promotional Mix
 Print and TV ads, in-store
branding, brochures and
marketing collateral
(websites, banners, mass
mailing or emails). (Nadia,
C 2015)
• Sales promotion:
 Holiday promotions
Exclusive deal for a
student
Book now pay later
(UT, 2012)