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Retail Theory and Practice Assignment Hints and Tips

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Added on  2021-02-20

Retail Theory and Practice Assignment Hints and Tips

   Added on 2021-02-20

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Student ID NumberProgramme TitleModule TitleRetail theory and practiceModule Code (listed on Moodleand in LTAFP)Module ConvenorSeminar TutorAcademic Declaration:Students are remindedthat the electronic copyof their essay may bechecked, at any pointduring their degree,with Turnitin or otherplagiarism detectionsoftwareforplagiarised material.Word CountDate Submitted
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Retail theory andpractice
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Table of ContentsINTRODUCTION...........................................................................................................................1About Company..........................................................................................................................1Key relevant changes in macro environment..............................................................................2Key relevant changes in micro environment...............................................................................3Strategies and tactics that could be used.....................................................................................5Recommendation.........................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONRetail sector includes all those companies which is selling goods directly to customers.Business in retail sector are distributing products to end users as per their requirement (Black,2018). This sector is very important for growth of economy and increasing GDP of country.Retailers are considering as a link of supplying products from manufacturer to end consumers.Retailers focus on displaying products as well as describing its benefits and features to customersin order to increase sales of company. Retail sector is divided into sub categories such asdepartmental stores, grocery stores, supermarket, internet retail and so on. Fashion retail sectorrefers to group of companies that are supplying fashionable products such as cloths, shoes,cosmetics and other accessories. These are those companies which are designing andmanufacturing apparel goods. Retail company purchase bulk quantities products with motive ofdirectly selling products to end users. About CompanyZara is a Spanish company which is dealing in fashion retail sector. This company wasestablished in 1875 in Spain and founders of Zara are Amancio Ortega and Rosalia Mera. It is afast fashion retailer based company and product portfolio includes cloths, accessories, shoes,beauty products and cosmetics. Zara is one of the largest company of the world which is dealingin apparel retail sector (Bodie, 2015. Zara is a multinational company and its headquarter islocated in Arteixo Spain. It is a flagship chain store of Inditex group and Zara company isproviding its products and services in different parts of world. This company operates in approx.2,220 stores that are situated in around 88 countries. Product range of Zara includes high quality1Illustration 1: ZaraSource: Zara Logo
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