Macro and Micro-Forces Affecting Hospitality

This paper analyses the effects of macro-forces on hotel and tourism industry of China, Hong Kong and Taiwan. It also discusses how the business of hotels like Hilton and JW Marriott impacts due to micro-environmental forces. The role of macro and micro-forces on the performance and growth of the tourism and hospitality industry is remarkable. This paper aims to suggest some measures to maintain the growth and performance of the tourism and hospitality industry.