Macro and Micro-Forces Affecting Hospitality

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Macro and Micro-Forces Affecting Hospitality
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EXECUTIVE SUMMARY
The role of macro and micro-forces on the performance and growth of the tourism and
hospitality industry is remarkable. This paper analyses the effects of macro-forces on hotel and
tourism industry of China, Hong Kong and Taiwan. It also discusses how the business of hotels
like Hilton and JW Marriott impacts due to micro-environmental forces. This paper aims to
suggest some measures to maintain the growth and performance of the tourism and hospitality
industry.
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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Micro-Forces analysis..................................................................................................................3
Macro-Forces analysis.................................................................................................................4
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................8
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