Strategic Plans for Woolworths

DEVELOP AND IMPLEMENT STRATEGIC PLANS
Assessment 1
Submitted by:
<Student name>
<Student Id>

Student Name Student Id
Introduction:
The project analysis is about external and internal environment of the company
“WOOLWORTHS”. The internal environment is concerned with strength, weakness,
opportunities and threat. On the other hand, the external environment is more concerned with
the external forces that affect the functioning of the business to a greater extent and
accordingly the strategies are formed for the progress of the company (Leslie Hamilton,
2018). Woolworths commenced their business on 5 December, 1924, founder CEO of the
company was Percy Christmas. Three years later in 1927, Woolworths got into the chain by
branching out their 2nd store. The products offered by the Woolworths are considered best
when it quality also the company is one of the top corporate firms in Australia
(WOOLWORTHS, n.d.).
Organisations vision:
Transpire among the globe’s most responsible retailers contemplates our pledge of
benefitting the society, globe and the clients by fulfilling the needs in the required manner.
Organisations mission:
Assists to achieve the income and job security by providing various types of financial
services including loans, priced savings etc.
Organisations Values:
The value system of Woolworths is constructed of the values such as being responsible,
inspirational, quality concerned, team spirit, and customer obsessed. These reflect the
working of the all parts of the organisation also helps in achieving the goal of serving the
people in the best way (WOOLWORTHS, n.d.).

Student Name Student Id
Analyse political, economic, social and technological (PEST) developments
in a global context: Political environment:
The political factor or the political pressure stands out at odds with the retail markets
but they don’t affect business organisation to larger extent as the as mostly the political
environment in the country is stable. Economic environment:
Also the liberalised entries to retail markets can lead to a very competitive situation in
the economy. The reason behind the same is the duopolistic essence of the retail
markets which after a certain extent becomes a hindrance. The Australian markets
emerged as a chief support for the business. Social environment:
A business firm has to consider all the social constraints when it comes to global
marketing. Different customers have different purchasing behaviour especially when
it comes to the context of global markets, either they are lacklustre or very inspired.
Considering all the social aspects of the countries they serve in global markets,
Woolworths started to trade some of the products on discounts or at lowered prices. Technological environment:
Technology is the important aspect in the development of any firm and research &
development is initial step towards that type of growth. Similarly, Woolworths
Innovated self-service retail stores after the thorough research of the markets (Brander,
2018).

Student Name Student Id
Strengths and weaknesses of competitors and allies (at least 2)
 Competitor 1: WALMART (ZHANG, 2018)
 Strength : Recognised Globally
 Weakness: Tough Competition
 Competitor 2: TESCO (TESCO, n.d.)
 Strength : Diversification
 Weakness: Low profits
SWOT Analysis of your business (Sarsby, 2016) Strength
The Woolworths offer a vast range of goods and services which proves to be the large
acceptance of the organisation in the Australian market. The company is the oldest retail
market of Australia. The CSR program of the company is also very effective which
eventually helped the company gain the sustainable advantage in the Australian markets.
 Weakness
The company has less global recognition, the company suffers due lack of potential to face
the tough competition as the company also faces backwardness in the e- market sections,
these weaknesses turn out to become the obstacles in the growth of the company.
 Threat
The major threat that the company is facing is the instability of the prices due to tough
competition in the economy, following that the increasing expansion of the competitive
firms in the markets also the sedate enhancement in the e-market or the online stores of the
company.
 Opportunities