SWOT Analysis for Ashiana Sheffield
Added on 2021-01-08
25 Pages5074 Words190 Views
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Student Name:Student ID:Module Name:Module Title:1 | P a g e
Executive SummaryThe strategic position is important as it acts as a significant roadmap to achieve theorganizational goals and objectives. This paper evaluates the strategic analysis of a registeredcharity organization known as Ashiana Sheffield. Though it is an independent organization, ithas collaborations with various other organizations. Based on the analysis that identifies thestrengths, weaknesses, opportunities, and threats with an in-depth environmental scan of theorganizations, some recommendations have been suggested to enhance performance andmeeting long-term goals. Moreover, a self-refection based on Gibb’s model has also beenconstructed to study the experience of strategic planning and implantation of a company andhow the functional aspects of Ashiana Sheffield can be further enhanced. 2 | P a g e
TABLE OF CONTENTSExecutive Summary...................................................................................................................2Introduction................................................................................................................................5Analysis of the Strategic Position of the company....................................................................6Strategic Analysis Tools and Techniques..................................................................................7Internal Environment Analysis..................................................................................................7SWOT Analyses.....................................................................................................................8Figure 1: SWOT Analysis for Ashiana Sheffield..............................................................9Organizational Assessment Capacity Tool..........................................................................10Figure 2: Organizational Assessment Capacity Tool.......................................................14The External Environmental Analysis.....................................................................................14PESTEL Analysis for Ashiana Sheffield.............................................................................14Figure 3: PESTLE Analysis Ashiana Sheffield..............................................................17Recommendation’s for Organisation.......................................................................................17SMART Recommendation 1:...............................................................................................18Figure 4 : SMART RECCOMNEDATION 1..................................................................19SMART RECCOMENDATION 2:.....................................................................................19Figure 5: SMART RECCOMNEDATION 2...................................................................21SMART RECCOMENDATION 3:.....................................................................................21Figure 6: SMART RECCOMNEDATION 3...................................................................23Strategic Action........................................................................................................................243 | P a g e
Action Plan...........................................................................................................................24Budget..................................................................................................................................24Figure: 7 Budget Table.....................................................................................................25Reflective Report.....................................................................................................................25Conclusion................................................................................................................................26References................................................................................................................................274 | P a g e
Introduction Ashiana Sheffield is an independent organization that specializes in aiding children andwomen based in Sheffield since 1981 (About Ashiana | Support | Domestic Abuse | ForceMarriage, 2020). They extend their support to the minority, ethnic, and refugee groups ofwomen and children. It also supports the new migrants who do not have any immigrationstatus. It supports women and children against human rights violations like domesticviolence, sexual abuse within the institution of forced marriage, human trafficking, andhonor-based violence, and female genital mutilation. It is an independent organization but hassignificant collaborations with relevant agencies like Non-governmental organizations, socialand health care agencies, human trafficking foundations, IASC, legal representations, andhuman trafficking foundation and local authorities to provide comprehensive services to itsclients whose human rights are largely inflicted and violated. Strategic planning is essential for organizations to articulate their aims, objectives, and goals(Shields and Wright 2017). The strategic planning and implementation assures that thesegoals are achieved successfully. Strategic planning is also essential to promote its presence tobuild the main initiative that Ashiana Sheffield needs to fulfill. It gives the mission and visionof the organization a particular direction that it can follow through the strategic plan.Moreover, the strategic plan will help manage resources and define the time-frame andbudget to meet organizational goals. It also enhances organizational management, and humanresources are utilized in a better way. The paper will analyze Ashiana Sheffield's strategic position, and based on the analyses,certain recommended action plans and implementation are also explored. Moreover, it alsoincludes a critical reflection of the entire process. 5 | P a g e
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