Major Project Report - Green Chinese Restaurant

This assignment requires students to complete a major project report focusing on developing a business plan for a green Chinese restaurant in Dhaka, Bangladesh. The report includes an industry analysis, customer preference research through online surveys, a detailed marketing plan encompassing the 7Ps of marketing, and a three-year financial projection. Students must demonstrate their understanding of market trends, customer behavior, and entrepreneurial planning principles.

Student name:
Student ID number:
RESEARCH
REFLECTION
REPORT
(should contain the details
given below) Please type your responses in the spaces below:
Marks
available
Research Methods
&Processes
How and why have you
chosen/decided on the
research
methods and processes
which you
are using/have used for
the
development of your
Major
Project?
How would you describe
these to:
1) a reader of your Major
Project
and/or
2) a future employer
In this business plan, I have used the mixed method,
both primary and secondary data collection
techniques. In order to collect the data, I have used
positivism philosophy, descriptive design and
deductive approach. In order to collect the secondary
data, I have used existing journals, books, articles,
websites and Bangladesh government's reports. I have
used secondary data because these data are already
present and are valid. Secondary data can be obtained
rapidly and it provides insight into more formal
research. In order to collect the restaurant industry
information, secondary research provided me help. On
the other side, I have also conducted a survey to 100
Dhaka based people who are regular visitors to
restaurants in Dhaka. This survey provided me
insights on customers' mind and preferences directly. I
have made 10 close-ended questionnaires based on
preferences and prices of the restaurants' foods. The
collected data have been analysed through quantitative
analysis. The research methods were a questionnaire
for primary and thematic analysis of secondary data.

(max. 275 words)
A reader could find the industry data in the business
plan and current growth of the restaurant industry
what I have gained through secondary data analysis.
This business plan contains specific information about
customers' insights, which I have found through a
survey. I have followed Research Onion in order to
collect the data and each of the layers of Onion has
been followed specifically. In order to conduct this
project, I have learned about the quantitative and
qualitative research methods and I have utilised these
both in this project. The future employer in the
restaurant industry can find the research data helpful
as this contains the core insight and condition of
restaurant and research process has followed all legal
and ethical norms.
Literature &sources
1) What are the most
important
theories/I literature
sources
/evidence sources which
you are
using to justify your
research and
Are you Major Project?
2) Why are these sources
important
And fundamental to your
work?
(max. 275 words)
In this Major Project, I have utilised the various
literature sources from internet and I have accessed
these as pdf to read these all. I have taken help of
university library to access the sources. In addition, I
have utilised various theories and models of business
in this project to analyze the condition of restaurant
that is going to open in Dhaka. I have used SWOT
analysis that provided help in understanding the
strengths, weaknesses, opportunities and threats of the
start-up. Moreover, I have used PEST analysis that
gave me a picture of the external environment of
restaurant and beverage industry in Dhaka,
Bangladesh. I have also used the Ansoff Matrix, in
order to recognise the market entry plan of the
restaurant as the restaurant needs to penetrate the
market to develop the market. In addition, in this
project, value chain model has also been described in

order to understand the process of receiving the raw
material and making of finished goods. VRIO model
has been described in this project to describe the
competitive advantage of the restaurant and resources.
Business canvas model has also been described to
provide the picture of strategic management.
The literature sources that have been used are wide
ranged and vivid. These sources are the fundamental
pillar of the project. These sources provide the
backbone of information with theoretical standpoint
with relevant statistics. These sources have given me
an idea of the market condition and strategies that the
competitors follow in the market. In addition,
scholarly articles have been reviewed to gain the
knowledge of market and starting process of
restaurant that would be environmentally friendly. The
literature sources provide an up-to-date understanding
of the subject and provide comparisons for the
findings.
Your Knowledge
What key areas of
knowledge have
you gained from
undertaking your
Research and the Major
Project?
Indicate why these are so
important
To you?
I have gained the knowledge about Bangladesh
restaurant market and economy and I tried to think
from the audiences' perspectives while I was doing the
research. Secondly, I have gained the information
about competitors' role prior opening of business as
Bangladesh has a competitive market in the restaurant
industry. Thirdly, I mainly focused on the opportunity
for the business and apply the strategy on business
models. Fourth, making a budget for start-up was
never an easy task for me; however, I put attention on
overall details. Fifth, I also make the marketing plan

(max. 200 words)
for the restaurant that is going to open at Dhaka and
this was a fantastic experience for me to drafting the
promotional plans. Sixth, I reviewed the plan
thoroughly and made some changes to marketing,
resources and budget allocation. I myself gave the
name of the venture and conceptualised the idea of the
new innovative business was a nice to experience.
These are important for me as these provided me the
experience to do the market research and drafting a
business plan. I ensured that all the key areas must
cover in my plan. This Major Project would be
beneficial for me as this has given me chance to get
the idea of financial analysis.
Your Learning
What are the most important
aspects/examples of learning
and/or skills which you have
gained from:
(1) undertaking the MBA
programme,
(2) following through your
research, and
(3) applying your knowledge
and
what you have learnt in your
Major
Project
Undertaking the MBA programme, I have learned
about various theoretical perspectives of the
business and the strategies to open a new business
venture. In addition, I have also learned about the
skills in business studies that would help me in my
future. I have gained the knowledge in
communication skills to deliver an effective
business document and presentation. I have also
gained knowledge about leadership skills through
my course. In MBA programme, I have gained the
knowledge in research methods of business and
marketing, qualitative and quantitative analysis.
Global impact and situational impact of the
organisation has also been acquired in MBA
programme.
In this Major Project, I have gained the knowledge

(max. 200 words)
about market research and the idea about steps to
start a business. Generating idea about the
restaurant has helped me to understand the market
situation, marketing plan, organisation’s internal
condition, external condition and organisational
structure. I have applied my marketing research
knowledge to complete my Major Projects.
Conducting the market research was not an easy
task, in my MBA degree; I have gained knowledge
about business intelligence, lean management,
waste management, sustainability and globalisation.
I have made myself able to do the qualitative and
quantitative data analysis so that I could analyse the
management’s decision in business.
Critical Thinking and your
ideas
In carrying out your research,
your
analysis, your evaluation of
evidence, and in identifying
or
proposing conclusions, what
has
been the most important
discovery,
or piece of evidence, or
theory, or
viewpoint, or critical idea, or
a critical addition to your
In this Major Project, I have chosen a business plan
to flourish in Bangladesh market. Creating a
business practice and formulating the concept for
the business was challenging as well as interesting
for me. In this scenario, in market analysis and
strategy formulation, I have identified the relevant
models and strategies for opening a business. I have
applied all the business models on the start-up,
however, the discovery of the potentiality of the
Bangladesh market in food processing and
restaurant industry startled me as Bangladesh
market in the food industry has been flourishing
tremendously. In addition, in making the marketing
plan for the start-up, I have taken care of marketing
mix with promotional technique. This new venture

knowledge,
or another item of
importance and
Why?
(max. 200 words)
will be completely environment-friendly and this
venture will fulfil all the criteria of the green
restaurant. This thinking policy highlighted the
concern for the environment. The critical idea of
the green restaurant will be first in Dhaka area and
market growth provided me with enough evidence
of success factors of the venture. I have applied
STP analysis, first, I segmented the market,
targeted a consumer segment and position the
restaurant according to this. This Major Project
helps to bring out my ideas and knowledge clearly
and I managed to deliver this successfully.
Barriers met
What were the main
difficulties
and barriers which you were
faced
with:
(l) undertaking your research,
and
(2) completing your Major
project
(max. 200 words)
In this business plan, I had to identify a new
venture, I have thought about so many
aspects of business and I lastly picked the
environment friendly restaurant in Dhaka.
In order to conduct the research for the
business plan, firstly, I faced the issue of
time as marketing research is very much
time-consuming. I have applied the mixed
method to collect the data. Therefore, I had
to collect the data primary and secondary,
both types of data. Secondly, I faced the
issue of money as in accessing of credible
journals from the internet I had to pay
money for it. Therefore, I could not
download some of the economic reports of
Bangladesh government and restaurant
industry. Third, in undertaking the research,
gaining practical knowledge of consumers'
preferences was not easy; I had to so survey
for this. Conducting survey online had been
a barrier as I had to convince an online

community to respond to my questionnaire.
In completing my major project, I faced the
issue of utilising the MBA materials as
there were so many subjects and topics to
follow in the business plan. I faced the
barrier of using the models of business as
there are so many and I needed to segregate
them as per my choice. Lastly, doing the
budget part was real challenge for me as I
had to balance the cash flow and making a
next three financial projection of the new
business.
Your Professional
Development
What are the most important
business and/or management
skill(s) or academic idea(s)
or
lesson(s) which you have
learnt
from undertaking your
research and
Your Major Project - and
why?
While doing the research and completing the Major
Project, I have faced a few barriers and I have
successfully overcome this. I have developed a few
management skills and academic ideas that can
help me as managing the business.
First, strategic skills of managers, I have developed
the strategic skills of taking decisions for the
business. Strategic skill is an important skill for a
manager that can help the manager to flourish the
business in critical condition with strategic
planning. I have been focussed to complete the
Major Project and being focused on doing a
research or project is one such good quality of an
entrepreneur or manager. In addition, I have

(200 words) learned about investing for the long term for a
business and in this business, I have the idea of
environment-friendly restaurant that would be
sustainable for the long term and would not be
harmful for nature.
Moreover, I have developed the skills of time
management as doing a research is always time-
consuming matter. I set the targets for the project
and reviewing my targets to complete this on time.
Another skill that I have developed recently is the
ability to solve the problem on time. Critical
business problem is hard to crack, however, in
aligning the strategy for the business, I have solved
some complex issues. Finally, I have gained the
knowledge about financial management.
Objectives
Based on your research and
the
work which you have done in
the
MBA Programme and its use
in
your Major Project, what
were and
how far have the objectives
of your
major Had major project
been achieved?
(max. 250 words)
In the initial stage, I have identified four
objectives of Major Project and my aim
was to achieve these objectives after
completion of the project. In this regard, I
have conducted a secondary research on
industry analysis and market growth of
Bangladesh restaurant industry. The
secondary analysis was helpful to explore
the chances of success of new Chinese
restaurant at Dhaka. The concept of the
business was unique in the Major Project as
it was based on the Green Restaurant.
In order to gain knowledge about
Bangladeshi customers' preferences, I have
conducted an online survey to the
customers who regularly purchase food
items from the restaurant. The survey result

was helpful to lay out my business
strategies and making the ambience for the
new business. The customers of Bangladesh
like to visit the restaurant and this new
restaurant will be opened near Gulshan
area, famous for rich customers.
My objective was to provide a marketing
plan for the green restaurant. In this regard,
I provided 7Ps of marketing with
highlighting the offering, price, place and
promotional activities of the business.
Promotional activities of the business were
given social media, print media, events and
out-of-home advertisements. I had
knowledge of advertisements as I already
learnt this in my business communication
chapter and I utilised my ideas.
I have provided a financial projection of the
business start-up for next three years. This
part of the study was a challenge for me as
a financial projection of new start-up deals
with so many aspects and arranging money
for business is a major issue. I have
achieved this objective quite successfully
by giving balance statement, cash-flow,
cost-profit analysis, income statement,
ratio-analysis and marketing budget plan.
Findings & outcomes
How useful and/or feasible is
the
In the Major Project, I made a business plan of a
Chinese restaurant, which will be environment-

findings, recommendations,
conclusions, or outcomes of
your
Major Project to you and/or
to a
Future Employer?
You must justify your answer
with
Specific examples.
(max. 200 words)
friendly. There is enough opportunity for the
restaurant to flourish in Dhaka area as the industry
is flourishing and many international food outlets
are opening there. The business plan was packed
with strategies, marketing plans, business models,
ideas, financial projection, concepts of the new
venture and detailed market research. The market
research showed that Bangladeshi market is able to
flourish in the restaurant industry and a brief
description has been provided regarding the
developmental plan, marketing plan, human
resources recruitment plan as well as operational
plan regarding Green Chinese restaurant. Risk
assessment of the new business has also been
provided.
In a very short period of time, the restaurant will be
able to surpass its competitors and gain a good
competitive advantage in the market. The planning
of the restaurant is perfect and I have listened to the
preferences of the customers. The restaurant will
also follow the laws and regulations. The name the
business venture suggests the environment-friendly
policy and the ambience of rooftop and quality food
will attract the customers. Good food, ambience,
the satisfaction of the customers, price and
marketing can make the business venture
successful.
TOTAL