Student Name: Student Number: A.

Student Name:
Student Number:
A. Business Profile
Name of the business James Cook University
https://www.jcu.edu.au/courses-and-study/courses/bachelor-
of-information-technology
Products/services offered Bachelor in Information technology
Provides high aiming job placements to the students
completing the bachelor degree in information technology.
Courses are being taught by expertized IT personnel from the
industry. Best technical knowledge is provided to the students
so that they can appear for the best of the IIT companies
finding fresh technical minds.
Students can be able to withstand the fast changing
technology and the requirements in the IT field by having a
fresh knowledge of the industry based technical works.
The core topics that are taught in JCU are as follows:
 Fundamentals of Problem Solving and Programming
 Gamification and Games Design
 Data Mining
 Network Security
 Machine Learning and Data Science
 Information Security
 Collective Intelligence and Social Networks
 Content Management Systems
 Programming
 Design Thinking – for Project Management and
Creative IT Industries
The minor subjects are:
 JCU's exclusive, Industry-leading course Internet of
Things (IoT)
 Computer Science and Networking
 Human Computer Interaction and Games Design

The students are also allowed to perform their own research
and prepare their own thesis. Honors degree is provided to the
students that so that they can carry forward their study into
the field of research for the particular subject they are
specialized in (Rodrigues, 2019).
Affordable fees along with scholarship for the students who
are exceptionally talented to make them go forward and make
them have a dignified and bright career.
Provides the Australian students who are staying in Singapore
to carry forward their studies in their traditional form with the
help of James Cook University.
Characteristics of potential
customers
Students intending to do their graduation in the field of
information technology.
Pass outs from the high schools.
Computer enthusiasts and the ones concerned in the field of
developing softwares and applications for modern
technology.
Students from Australia as well as those living in Singapore
are the primary students who will be provided with the
Australian form of education in distant countries. Australian
students living in Singapore will be the primary potential
customers.
Students have to be eligible with the criteria that will be
provided by the university.
Potential benefits/aims of
having a website for this
business
There are many benefits that are caused to the organization
for having their own website. The first will be making the
students known about their provisions. The details of their
courses along with the contact details of the university
campus will be available to the students and they can contact
to the campus for further clarification of their queries and
doubts regarding the courses.
The eligibility criteria that are applicable for getting
admission in a particular organization will be also clear to the

students and likewise they can apply for the courses available
for them according to their eligibility criteria.
Students will be aware of the faculties that are present for the
courses. They can clarify their needs regarding the faculties.
The educational qualification of the faculties will be known to
the aspiring students and they will find a certain reliability
that will make them opt the university and courses of their
choice.
The future aims for the website is to let the student check
their eligibility to get admission for a particular course. The
formalities and the processing that all needs to be done before
the admission can be done by the student from anywhere over
the internet being on the website (Dubey & Pandey, 2019).
B. SEO and User Friendliness
Explain why the current website is not search engine and user friendly
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Header: JCU is at Townsville, Cairns | Honors courses in IT
Explaining about the website not being search engine, the first aspect that could be
make come into the front is that the website is made using Wix. And it is known that Wix
is a Content Management System or familiarly known as CMS. A CMS cannot design a
website into a search engine as this system is solely used to manage the content of the

website only. Hence, it does n0ot allow the website to travel throughout the entire internet
to yield the search result that has been queried by the user (Galitsky, 2019).
The use of Wix fails to maximize the SEO options that are available for. The website will
be able to yield results based on the keywords by the user if the keyword has an existence
in the database of the website. Otherwise, if it fails to find the keyword in the database of
the website then the search result will be popped up with an error message that will clearly
state that the keyword user has searched for is not available in the database of the website.
Due to unavailability of maximum navigation the website cannot be termed as user friendly
to that level and the navigation is limited by the use of Wix certainly.
List of specific and actionable suggestions
1. Backlinks are considered as the backbone for the promotion of a website in the
initial phases. Popular websites could be loaded with the link for the website of the
university and people can come to know about campus. Social media, blogs and the
other apps could be used to have the backlinks that will satisfy the need for the initial
phase of the ad campaign. Through these backlinks the organization can make money
too in the PPC or Pay – Per – Click policy (Taylor et al., 2019).
2. The most important think that needs to be included in a website is the inclusion of
dynamic feature of Google Adword. It is quite obvious that when any particular user is
found to be entering into the website it is considered that the user is somehow
interested in the provisions of the university ad likewise they are called from the
organization in order to make the know better about the facilities and the services they
provide. However, the suggestions that the executives give to the customers after
calling them remains vague and the customer too finds it sometimes annoying to
answer these calls as none of the services that the executives inform them about does
not make them interested into the organization. To have that confusion out of the
processes it is necessary to include the dynamic features. Therefore, the interaction in
the first place becomes effective from both the ends and the final outcome also yield
significant results (Zhang, 2019).