Towards a New Standard Model for Quantum Information Processing

Learners Signature: INTRODUCTION 1 LO 1 Invention | 1 Innovation and organisation |difference between innovation and invention 1 Organisational vision, leadership, culture and teamwork |help in innovation and commercialisation 3 | LO 2 4 4 Ps of innovation: 4 Frugal innovation |requires | LO 3 9 commercial funnel: 9 A commercial funnel is a framework that helps inutilisationand reformation of current goods by implementing several policies and plans in the organisation. 9 Innovation business case for an organisation 11 LO412

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Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
Innovation and difference between innovation and invention ..............................................1
Organisational vision, leadership, culture and teamwork help in innovation and
commercialisation...................................................................................................................3
LO 2 ................................................................................................................................................4
4 Ps of innovation:..................................................................................................................4
Frugal innovation:..................................................................................................................7
LO 3 ................................................................................................................................................9
commercial funnel:.................................................................................................................9
A commercial funnel is a framework that helps in utilisation and reformation of current
goods by implementing several policies and plans in the organisation. This framework
consists of three phases..........................................................................................................9
It is essential for Essence drinks to follow this kind of funnel to become successful in market.
................................................................................................................................................9
Innovation business case for an organisation ......................................................................11
LO4 ..............................................................................................................................................12
Tools used to develop, retain and protect knowledge and intellectual property .................12
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................13

INTRODUCTION
Innovation is any change that is done in a product or service. Innovation is the
process of changes in a product or process. It is the creation of an idea that will make
process of a company easier and faster (Boruah and Das, 2017). The success of
business is guaranteed if a company is involved continuously in innovating its products
or processes. Commercialisation is defined as the process of launch of a new product
or method of production in an industry. Commercialisation is the final stage where new
ideas are implemented in product or process and these are launched in markets. This
step includes reporting systems and financial projections. This report is based on a
company naming Essence Drinks. This was established two years ago in UK and
served Mango Lassi to customers of UK. The leader of this company is Akshay Kumar.
In this report, concept of innovation and importance of innovation in organisation and
difference between invention and innovation is explained. The use of innovation funnel
for shaping innovative ideas and four P's of innovation in reference to Essence drinks is
described in this report. This also explains importance of commercial funnel and
application of new product for commercialisation of innovation. This report consists of
different tools used for development and retaining knowledge and intellectual property.
LO 1
Innovation and difference between innovation and invention
Innovation occurs when a change takes place in a company. Innovation is
important in any company as it benefits the company for earning profits (Easter, 2019).
New up gradations and innovations in technology are in need of business environment
for succeeding the market. Moreover, invention is the creation of new and innovative
changes in existing products of the company (Difference between Invention and
Innovation. 2019.). Innovation is process of creating change in product and invention is
creating a new idea for change and making product attractive.
Invention and how it is created in small businesses
Invention: It can be referred to as the process wherein a new product or service
is created. Small businesses foster invention by coming up with new offerings that strive

to fulfil the needs and requirements of customers within society. These assist in
enhancing the sales and profits of business.
Difference between innovation and invention
Invention Innovation
This is the occurrence of a new and
innovative ideas for a process or product
that has never been introduced before.
Innovation is the implementation of ideas for
a process or product.
This means a new product is created. This is addition of value to already existing
product or service.
This is just a theoretical idea ad it
requires scientific skills.
This is practical implementation on
innovative and new ideas. This requires
technical and strategic skills.
This is concerned with a single process
or product.
This is a combination of different products
and processes.
This is controlled by research and
development department of the
organisation.
The activities involved in the implementation
of making changes in the product are spread
over whole organisation.
Sources of innovation
As proposed by Peter Drucker, there are seven sources of innovation, namely,
the unexpected, the incongruity, process needs, demographics, industry and market
structure change, new knowledge and changes in perception.
In context of Essence Drinks, the company is experiencing decreases in sales as
customers are bored of old Lassi that is offered to them (Ferasso, 2018). It is advisable
to Akshay Kumar, the leader of Essence Drinks to innovate the existing Lassi and make

some new change in it. This change must be creative and attract customers and
increase sales.
Organisational vision, leadership, culture and teamwork help in
innovation and commercialisation
Innovation and commercialisation are linked with vision of organisation,
leadership style of company, culture and teamwork. The impact of these on innovation
and commercialisation is described below-
Organisational Vision
Every organisation has a vision and it explains the future goals and objective of
the company. The vision influences employees and managers to work hard and attain
goals and objectives of the company in specified time frame. Innovation of any
organisation is impacted by the vision of any company. The vision of Essence Drinks is
to increase customer satisfaction and provide good quality of refreshing Lassi to it's
customers and clients. This sets a pace for organisational innovation and
commercialisation and assists the company in significantly enhancing its sales as well
as profits.
Leadership
Leadership is the ability of an individual to make other people work. It is the
process of managing an organisation and making effective actions so that goals and
objectives of company are achieved inn specified time frame. Organisations follow
different types of leadership styles such as democratic, autocratic, laissez-faire,
participative, consultative, decisive etc. These leadership styles affect the innovation
and commercialisation of product or service in an organisation. In Essence Drinks,
autocratic style of leadership is adopted by Akshay Kumar and in this case he should
take effective decisions for making changes in its existing Lassi. This will help in
increasing sales and profits of the organisation in UK. It will also increase customer
base and customer satisfaction. This will provide assistance to the organisation to come
up with innovation at regular time periods so as to gain competitive advantage in market
place.
Culture

The culture of any organisation is the belief, values, assumptions and the way in
which a company operates (Knoke, Missikoff and Thoben, 2017). Organisational culture
are expectations, experiences, philosophy and experiences of the company that support
employees to work effectively. Organisational culture are of four types, namely, power,
task, person and role. In this regard, ED has enforced task culture which means that
within the organisation, manager allots task based upon the educational and
professional backgrounds of employees so that they can perform well.
Employees of the Essence Drinks must be proactive and they should make
effective changes in product so that customers will be attracted towards consuming this
new and innovative product. If employees experience rest period in organisation then
the capability of them to make innovative ideas declines. Thus, workers should be
always motivated and supported by leaders to think outside the box and make new
innovations. A positive culture at workplace will enable workers to think about new and
innovative ideas for existing products. Essence Drinks ensures proper utilisation of
ideas and knowledge base of workers is enhanced for enabling different innovations like
technological or physical. In essence drinks there is a culture of making innovative
ideas and implementing that helps Akshay Kumar to transform Essence Drinks into
innovation drivers in operational field. Thus, workforce of the entity assists the
organisation to facilitate innovation and commercialisation by introducing products
which are unique and innovative.
Teamwork
Team is the group of individuals that are made to work together and achieve
specific goals or objectives. Team is given a particular task to solve problems at
workplace and making new ideas to be implemented in products of the company for
increasing sales. The Essence Drinks Company of Akshay Kumar has effective team
which is involved in making new innovations and commercialise products and process.
An effective and talented team members can help in making profits for the company.
Teams formulates strategies and plans for innovating product and process of a
company. The employees of Essence Drinks are grouped according to their skills and
knowledge and they are asked to make innovation ideas for Lassi and increase sales of

the company in UK. This helps in fostering innovation with the help of collaborative
working atmosphere and encouraging employees to enhance their productivity to
promote commercialisation.
If the employees of Essence drinks are given effective trainings and sessions
they will be motivated and there will be a positive work culture in that organisation. It is
important for the company to have positive culture and teamwork ,so that employees
can have a positive mindset for working. A motivated employee can help in increasing
the level of customer satisfaction. Environment and culture are two important factors
that affects the performance of employees. Leader of Essence Drinks apply various
strategies for providing positive work culture for their employees.
LO 2
4 Ps of innovation:
Innovation is the process of creating new ideas in existing products or processes
of the organisation. There are four P's of innovation mix are given by two people naming
John Bessant and Joe Tidd. Innovation mix helps in estimating the success of
innovation in product after introducing it in marketplace. The four P's of marketing mix
are followed by Akshay Kumar to improve the sales and market share of Essence
Drinks. The innovation mix for Essence Drinks is described below-
Product innovation- It is important for companies to make effective changes in
company to earn profits and maximise customer satisfaction. When an organisation
offers quality products and new innovations are done in products then sales of company
increases gradually. Customers rely on the product of the company if they provide good
quality products and services. Beneficial for companies to make innovations and
changes in the products of their company. In Essence Drinks, Akshay Kumar is adding
value to it's existing Lassi and making a new innovative product- a Vanilla and cashew
Lassi. This Lassi is a healthy and tasty Lassi that will be offered to people of UK. This
Vanilla Cashew Lassi will attract people of UK and sales of the company will be
increased.

Process – Every company adopts a process and this process leads to establish
a good position in the competitive market. In context of Essence Drink, it is a company
that is offering healthy Lassi to customers in UK. Essence Drinks should follow an
effective and good process that will reduce cost and improve the quality of Lassi. This
company should provide Lassi to people and enhance customer reliability and
satisfaction.
Position- This is development of position of a company in creating a strong
position at marketplace (Meyer and et.al., 2018). Essence Drinks will analyse current
position of market and then launch new Lassi n market. This will help in estimating
whether this Vanilla Cashew Lassi will be liked by customers of UK or not.
Paradigm- This is a planned process of an organisation to handle changes and
innovations which are implied when execution of innovations and ideas in product is
applied.. This creates a different aspect of status of Essence Drained force.
Innovation funnel in shaping innovative ideas at Essence Drinks:
Innovation funnel is the term used for the development process in which new
ideas and innovations are made in a product. These changes provide better service to
customers and increase the rate of customer satisfaction. There are different kind of
ideas of innovation and creativity that can be applied to processes and products in order
to increase customer retention and satisfaction. There are different types of funnel that
helps in creation and processing of ideas. This helps in achievement of goals and
objectives of the company in less time.

Illustration 1: INNOVATION FUNNEL
(Source: Innovation Funnel, 2019)
In case of Essence drinks, the leader Akshay Kumar has to collect information
about customer preferences about Lassi. He must know whether customers like Vanilla
Cashew Lassi or they want some other flavour or not.
Opportunity assessment- This is the initial stage of the innovation funnel. In
case of Essence drinks, the leaders and managers analyses demands and needs of
customers and the preferences of people for consuming Lassi and ideas about changes
that can be applied to Lassi.
Insights based ideation- This includes formulation of strategies that can help in
maximising the sales of the company by implementing innovative changes in the
product. A market research is conducted for knowing various opportunities that help in
increasing market position and sales of the company. In Essence Drinks, they can
conduct market research by several ways like focus groups, surveys, questionnaire,
online communities, crowd sourcing, online survey, etc.
Conceptualization- This is the step in which organisation designs actual
concept from the ideas collected by customers in the initial stage (Páez-Avilés and
et.al., 2015). This company is adopting innovation in Lassi and offering a Lassi with dry
fruits to cherish royalty and health.

Evaluation and Benchmarking- This step includes actual implementation of
the idea into product. This innovative product is then served to people and feedback to
know they liked the product or not. Essence drink offers Lassi with vanilla and cashew
to customers in UK and after that feedback is taken from customers to know whether
they like it or not.
Implement or not implement- After taking feedbacks from customers, the
company is able to estimate success of the product. The innovation manager of
Essence Drinks take decision for keeping this product or make another innovative
change in product so that profit maximisation of the company occur. The innovation
manager considers different concepts such as cost, margins, consumer behaviour, etc.
while making decision.
Launch- This is the last step of the innovation funnel. The product is finally
launched in market. The innovative Vanilla Cashew Lassi is introduced by Essence
Drinks in UK to increase the customer base.
Frugal innovation:
Frugal innovation is defined as the process of finding new business model,
recognising value chain and designing product for satisfying customers. Frugal
innovation is the way by which companies create high quality products with limited
resources. This is also known as reverse innovation or inclusive innovation
(Pfotenhauer, and Jasanoff, 2017).
Frugal innovation and Essence Drinks:
Essence drink is introducing a new Vanilla Cashew Lassi in UK and building it' s market
share and maximising profits of the company.
New market opportunities- The organisation identifies the opportunities in
market for growth of the company. The market study will help company to know about
the preferences of consumers and making effective changes in the existing products of
the company. It is beneficial for all companies to keep innovating the products for
increasing the level of satisfaction of customers. This will also help in gaining more
profits and increasing customer base. In context of Vanilla Lassi, Essennce drink has

applied a new change in it's Lassi i.e. the leader has decided to innovate lassi by adding
vanilla flavour to it.
Resources- Resources are the major asset of any organisation. It is necessary
for organisations to utilise resources in an effective manner. Proper utilisation of
resources in a company will help the company in sustaining in market for longer period
(Schmidt and et.al., 2018). Frugal development requires resources and Essence Drinks
must use it's resources properly. There are various resources that are available with
Essence drinks and it can use them to smoothly function all the business activities. For
accomplishing change in Lassi, the resources required by Essence drinks are raw
material like milk, curd, yoghurt, machines, equipments, etc.
Innovation Funnels- This is development of new products in accordance to
remain successful in market. Innovation funnel is important for companies to develop
and formulate business model. Essence drink is innovating a new product i.e. Vanilla
Cashew Lassi in UK and this innovation has a huge impact on innovation funnel.
Suggestion for Essence Drinks:
As junior brand strategy innovation consultant, I suggest to do the following steps to
implement more frugal innovation in their products:-
 To build healthy relationship between employees and the organisation so as to
enhance their productivity.
 Constant market research should be conducted and evaluation should be done
to identify new opportunities which can foster frugal innovation within products.

LO 3
commercial funnel:
A commercial funnel is a framework that helps in utilisation and reformation of current
goods by implementing several policies and plans in the organisation. This
framework consists of three phases.
It is essential for Essence drinks to follow this kind of funnel to become successful in
market.
Pricing policy- Essence Drink is offering Lassi and other drinks at affordable
price to it's customers. Funnel framework is used to set price of products by analysing
the need and preferences of customers.
Improving ways of growing business- The funnel framework helps to
understand the needs and requirement of customers. If any organisation is providing
products and services to consumers on the basis of their needs and demands, it will
help in increasing customer satisfaction. If Essence Drinks adopts this funnel then
growth in business is assured.
Emergence of advance technology- Essence Drinks is offering vanilla cashew
Lassi in UK and this is served in eco friendly packing. This reduces wastes and do not
harm environment.
Implement investigation programmes- It is advisable for company to conduct a
market research before introducing product with innovation in market (Servajean-Hilst,
and Calvi, 2018). This will help in implementing effective changes in products for
satisfying customers.
Process of New Product Development:
Idea Generation- This is the first step which involves generation of idea in the
product and conducting a research to analyse needs and demands of customers. In
case of Essence Drinks, the leader thinks of introducing vanilla cashew Lassi to people
of UK.

Idea evaluation- This is the implementation of new innovative idea in product. In
Essence Drinks, vanilla cashew Lassi is made healthier and tastier.
Concept definition- The concept of Vanilla cashew Lassi should be effective in
order to increase customer base and attract customers . (Ustyuzhantseva, 2015).
Analysis of strategies- The strategy of Essence Drinks is to ensure that new product,
Vanilla cashew Lassi is attractive and enjoyed by customers. This product should be
competitive in marketplace and help in maximising sales of the company.
Product development and testing- Product testing is necessary for any
company to know whether this product will be successful or not. Essence Drinks
ensures that vanilla cashew Lassi is healthy and tasty.
Commercialisation- This is the process of launching of new product. Essence
Drinks must take care to launch new products in market to attract customers.
Product launch- At this stage, product is launched and introduced in market.
Consideration of big data and cognitive systems to predict behaviours and future
trends, social media and constructing multimedia platforms for promotion and
distribution.
New product Vanilla Essence Lassi at Essence Drinks:
Ingredients: Various types of flavours in a customised manner in accordance with the
needs and demands of consumers. Some of these flavours are chocolate, strawberry,
mango. Vanilla Lassi is rich in nutrition and helps in providing good taste.
More flavours: Mint, Guava, Orange, etc.
Nutritional values: Immensely nutritional as organic and natural ingredients are used.
Organic: Natural ingredients
Packaging: Glass Mugs, Kullahd( Mud Mug)
Marketing and Sales: Social media marketing, TV promotion, print promotion through
inserts in newspaper.
Competitive price: Starting price range is 15 Pound.

Innovation business case for an organisation
Business case is defined as written or verbal document that contains information
about goals and objectives of Essence Drinks.
Executive summary- Essence Drinks is introducing lassi in market of UK. It is
essential to develop strategies and business models that will help in maximising sales of
the company in UK. The innovation in products of company help in success of business.
Mission statement- The mission of Essence Drinks is to make healthy and tasty
beverages and drinks and increase customer satisfaction.
Resources- Essence Drinks require different resources like raw materials,
funds, milk, vanilla essence, etc. for success in business.
Market analysis- Marketing analysis explains the possibility of success of
innovative vanilla cashew lassi in UK market.
Financial projection- The fund required for vanilla cashew lassi is £20,000.
Types of funding- There are different types of funding or ways through which
Essence drinks can take funds is bank or financial institute or family or friends.
Access funding for new product range:
The reasons why an organisation would want to access funding (e.g. product
development, marketing)
Investor: One of the key sources to access funds is investors as they are the ones on
whom the company can rely for bringing up new products.
Profits: Company can make use of past profits to come up with new product range.
Bank loan: Bank loan can be raised to access funds for new product range as the
company is credit worthy.
LO4
Tools used to develop, retain and protect knowledge and intellectual property
There are different ways of essence drinks that are used for protection of
innovation of Vanilla Cashew Lassi. This innovation will protect the company’s

product by threats like copyright, patent or legal authority. These are government
tools used for protection of innovative items and products from copying or theft.
Patent- This is an intellectual tool that provides rights and authority to the owner
from preventing the product from exploring. Essence Drinks has to take patent of Vanilla
cashew Lassi to prevent sale of this product by other competitor.
Advantage Gives exclusive rights to owner and serve as effective tool
against the imitators.
Disadvantage High cost of registration is involved in contrast to others.
Strength This gives protection for 20 years which is comparatively
longer compared to others.
Weakness Invention which is executed by firm can be revealed.
Effective and
ineffectiveness
Effective
Trade Secrets- This is proprietary information of commercial values. This refers
to different legal regulations or laws such as contract law and employment law.
Advantage No registration cost is involved and here, protection is not
for fixed time frame.
Disadvantage This is not found to be an effective tool for new product
invention.
Strength Acquiring its security is faster and is less costly.
Weakness Restricted rectifications are available and they can even be
patented by other firms.
Effective and
ineffectiveness
Ineffective
Copyright- This is a legal term which describes authority and rights for
protecting original products, music or literary. Essence drinks must take copyrights of
Vanilla Cashew Lassi to protect and safe product from any harm.
Advantage This give rights to owner of intellectual rights to produce as
well as reproduce copyright materials and also give rights to

authorise.
Disadvantage It is found to be costly to be file for.
Strength These serve as evidence of ownership of intellectual
property.
Weakness This is given for a fixed period of time and this tends to
become costly every time when they are applied for.
Effective and
ineffectiveness
Effective
CONCLUSION
From the above report, it has been analysed that innovation is an essential
requirement of a company and every company should follow innovation and changes in
products and processes for becoming competitive in marketplace and running a
successful business. Innovations and commercialisation will help in increasing sales,
profit maximisation and customer satisfaction. Innovation requires protection so that
other individuals or companies cannot copy it. This is done through copy rights, patent
and trademarks. The innovation funnel is the best tool when innovations are offered in
products. Innovation helps companies in satisfying needs and demands of customers.
Recommendations:
As a junior brand strategy innovation consultant, I recommend Essence Drinks to
take advantage of innovation on a frequent basis so as to grab the attention of a large
number of people. Further, this will assist ED to enhance its sales and profits in market
place.\
The image of new Vanilla Lassi is given below