Research Project Assignment - Impact of Globalisation on Market Performance
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Added on 2020-10-22
Research Project Assignment - Impact of Globalisation on Market Performance
Added on 2020-10-22
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Student Name????Student ID????Assessor NameQualificationPearson BTEC Level 5 HND Diploma Business (Management)Unit Number / TitleUnit 11 / Research Project (RP)Project TitleImpact of globalisation on market performance of an organisation.A case on L’Oreal cosmetics company.Date of SubmissionSignature:Date: 12/07/191
ABSTRACTHOW DO YOU WRITE AN ABSTRACT?Towriteanabstract, finish your paper first, and then type a summary that identifiesthe: (1) Title (2) Aim (3) Rationale (4) Methodology (Type of research, sources, method, sample, mentioned howyou prepared the analysis – table, graphs and analysis of data), (5) Main findings (6) Conclusion of your RP After you get the details down, all that's left is to format it correctly. Since anabstractisonly a summary of the RP you've already done, it's easy to accomplish!ACKNOWLEDMENTS [examples:]
ABSTRACTIn this research, there is discussion about impact of globalisation on market performanceon an organisation is studied. Globalisation refers to the process under which integration ofproducts and resources are required. With globalisation of operations, there is difference inworking style of company because it operates at international level because of change in workingstyle. This research is based on L' Oreal which is one of the leading brand in cosmetics sectorproviding products in different countries due to globalisation of business operations. With thisinvestigation, research techniques will be understood through “Research Onion”. Primary andsecondary sources is used to collect data. Hence information is absolute and authentic. In thisinvestigation impact of HR policies at global level is clear.
Table of ContentsABSTRACT.....................................................................................................................................2ABSTRACT.....................................................................................................................................4CHAPTER 1: INTRODUCTION....................................................................................................71.1 Rationale of this study......................................................................................................71.2 Significance of research...................................................................................................71.3 Aim of research................................................................................................................81.4 Objectives of research......................................................................................................81.5 Research Questions..........................................................................................................8CHAPTER 2: LITERATURE REVIEW ......................................................................................102.1. Introduction...................................................................................................................102.6. Cosmetic sector and L’Oreal in international markets (globalisation)..........................122.7. Conclusion.....................................................................................................................12CHAPTER 3: METHODOLOGY ................................................................................................133.1. Research Methods and techniques.................................................................................13..............................................................................................................................................173.2. Research Instruments.....................................................................................................173.3. Sampling........................................................................................................................173.4. Ethical Issues.................................................................................................................183.5. Data Analysis and Interpretation ..................................................................................18CHAPTER 4: FINDINGS ............................................................................................................204.1. Discussion of research findings.....................................................................................204.1.- Research findings.........................................................................................................204.1.1.- Copy here the aim, objectives and questions from chapter 1...............................20Aim of research...................................................................................................................20Objectives of research..........................................................................................................204.1.2.- Compare each aim, objective and questions with:...............................................21a.- Results in the data analysis (Questionnaire - chapter 3).............................................21b.-The literature review (Authors referenced in chapter 2).............................................254.1.3.- The relation between (a) and (b) is:......................................................................26
4.2. Research merits, limitations and pitfalls.......................................................................26CHAPTER 5: CONCLUSIONS ...................................................................................................285.1.- Conclusions..................................................................................................................285.2.- Recommendations........................................................................................................285.3.- Future research.............................................................................................................295.4.- Reflective statement.....................................................................................................29REFERENCES..............................................................................................................................31APPENDICES...............................................................................................................................33Questionnaire........................................................................................................................33Gantt Chart ..........................................................................................................................34Work-break Down Structure ...............................................................................................36
CHAPTER 1: INTRODUCTION1.1 Rationale of this studyGlobalisation refers to the process under which business operations are performed inmore than one country with integration of resources, employees, etc. There are different modesthrough which business operations can be expanded such as merger and acquisition, jointventure, etc. In current market, there is more scope for growth and development because people aremore conscious about their looks and skin. So at global market there is more growth for cosmeticindustry. L'Oreal is an international brand serving products in all over the world. This organisationhave headquarter in France and registered office in Paris. At international level, there is scope ofgrowth, hence this organisation is taken for research purpose though which information iscollected easily.Rationale behind conducting this research is to understand impact of globalisation onmarket performance of association and recommendations through which it can be resolved. Withthis research, issues which are faced by managers of L’Oreal cosmetics company while workingat global level (Apăvăloaie, 2014). This also assist in knowing what are the strategies whichmakes it easy to expand successfully at global level. With proper analysing of external marketand accept those changes, L'Oreal can make good brand image and maintain long termsustainability in industry. This also makes clear understanding about role of manager andemployees while operating at international level and achieve positive impact.So with the help of this research aim and objectives to analyse impact of globalisation onmarket performance can be evaluated. It will be clear that there is change in working style ofL'Oreal while they are operating at international level because mangers has to analyse externalmarket.1.2 Significance of researchFor stakeholders- Stakeholders are the people who have interest in working of anorganisation. So in case of change in working style, management of L’Oreal cosmetics companyhas to take confirmation from stakeholders. Significance of this research for stakeholders thatthey came to know about growth prospects of organisation and changes through which positive
impact on performance of association can be evaluated. So they can favour fore change inworking style of L’Oreal cosmetics company. For organisation- With conducting this research, knowledge about growth prospects atinternational level can be evaluated. There are some issues which arise while working atinternational level, so it can also be evaluated to enhance working efficiency.For researcher- Research is person who conduct research activities for completing thisstudy. As research will be done in team, so researcher is able to improve presentation skills, teamworking, ability, listening skills, etc. With assist them to conduct similar research in future(Axelrod and VanDeveer, 2014). Researcher will able to enhance knowledge about ways throughwhich organisation can outshine at international level. If they want to operate in global market,then this study assist them. For academics- For conducting research in effective and relevant manner, there is use ofsome specified format and tools and techniques. Under this research, there is proper knowledgeabout tools and techniques to individuals, so they can enhance their academic skills.1.3 Aim of researchTo analyse the impact of globalisation on market performance of an organisation. A caseon L’Oreal cosmetics company. 1.4 Objectives of researchTo determine the impact of globalisation on market performance of L’Oreal cosmeticscompany. To investigate the impact of globalisation on HR policies of L'Oreal. To determine the issues face by L’Oreal cosmetics company while working atinternational level.To recommend some measures through which managers of L’Oreal cosmetics companycan resolve issues faced at global level.1.5 Research QuestionsWhat is the impact of globalisation on market performance of L’Oreal cosmeticscompany?What are the issues face by L’Oreal cosmetics company while working at internationallevel?
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