Business model evaluation of Burrow MGMT 20143: Assignment 01

Student No:
Lecturer:
[Date]
BURROW
MGMT 20143: Assignment 01

Executive summary
The objective of this business report is to evaluate the business model of the selected
company, BURROW and to identify the critical success factors that enable the company to
sustain for a long term. Accordingly the business model of BURROW will be analyzed using
the nine component business model Canvas approach using the publicly available
information.
The online business model of BURROW within the home furnishing industry of New York
where the customers can order the products online along with their specifications and the
customers are delivered with their order within week. Under the online business model
BURROW follows lot of innovative and effective strategies.
This business report will cover the following areas to achieve the above objective.
Comprehensive analysis of business model of BURROW highlighting,
Introduction to the business of BURROW
Nine component business model Canvas
Key interrelationships across nine building blocks
Critical success factors
Factors affecting the success of the business
Conclusion
Recommendation
.
BURROW Student No: Page 1 of 14

Table of Contents
Executive summary................................................................................................................1
Table of Contents...................................................................................................................2
1. Introduction.....................................................................................................................3
2. Business Model...............................................................................................................4
I. Nine building blocks approach.....................................................................................4
a. Customer segments.................................................................................................4
b. Key Partners............................................................................................................4
c. Value proposition.....................................................................................................4
d. Key activities............................................................................................................5
e. Channels..................................................................................................................5
f. Revenue streams.....................................................................................................5
g. Cost structure...........................................................................................................5
h. Key resources..........................................................................................................5
i. Customer relationships............................................................................................5
3. Interrelationships.............................................................................................................6
4. Critical success factors....................................................................................................7
5. Factors negatively affecting the success.........................................................................8
6. Business model changes................................................................................................9
7. Conclusion......................................................................................................................9
8. Recommendations..........................................................................................................9
9. Appendix 1 – Charles Tyrwhitt Business Model Canvas.................................................0
10. References..................................................................................................................0
BURROW Student No: Page 2 of 14

1. Introduction
The brand “Burrow” was
launched in 2016 by Stephen
Kuhl and it mainly operates
within the home furniture
industry. The vison of this
business is around offering the
luxury couch for real life
[ CITATION BUR \l 1033 ]. The
main business operations of
Burrow operates around selling
well-made sofas and sectionals incorporating the mid-century aesthetic. The target market of
BURROW is exclusive urbanities who appreciate luxury coach at their home.
This business is mainly operates as an online business model [ CITATION Mat19 \l 1033 ] in
which the customers simply can make an order for the required products along with
specifying the required specifications. The unique feature of sofas and sections provided by
Burrow is their flexibility. The designing of the product is made with enough flexibility to move
the products easily by expanding and contracting to make it easy to move.
BURROW Student No: Page 3 of 14