Health Promotion Leadership

This paper analyzes a website that focuses on health promotion leadership offered by the Australian Health Promotion Association (AHPA). The website highlights the importance of health promotion in improving health outcomes and discusses the principles and strategies employed by AHPA. It also explores the communication methods used on the website and suggests modifications to enhance its effectiveness. The paper concludes by emphasizing the role of health media in promoting positive health behaviors.

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Sociology and Social Science
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Introduction
A website is referred to as a collection of web resources that include multimedia content
and webpages that can be recognized using the domain name (Devine, Broderick, Harris and
Hilfiker, 2016 p.211). Organizations design websites to promote their products and services. In
this case, a website is selected in this paper that is used for further analysis.
(https://www.healthpromotion.org.au/news/advocacy)
Question 1
The main topic on the website is about health promotion leadership that is offered by the
Australian Health Promotion Association. Health promotion leadership aims at helping
individuals have control and improve their health status. Notably, health promotion seeks to
establish health equity hence it needs to be institutionalized as demonstrated on the website
(Australian Health Promotion Association, 2018 n.d). Based on the website, AHPA seeks to
ensure that health promotion is incorporated into human resource and financial planning,
partnership development, knowledge management, and the capability to ensure effective
execution (Battel-Kirk, Barry, Taub and Lysoby, 2009 p.12). The procedure of health promotion
leadership focuses on comprehending the connection of strategic relationships, causes to
mobilize financing and also, impacts of changes on the health-related infrastructures and policies
that are required. This topic constitutes wide know-how as it supports the development of
innovative ideas about sustainable financing to enhance resource allocation. The websites target
all the Australians as they need to improve their health outcomes through advocacy, effective
leadership, and support through policies, research, and practice. It is important to note that
AHPA is highly recognized as the only Australian professional organization that serves the
Australians who value positive health outcomes. The organization is guided by four principles

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namely, health equity that seeks to address the social aspects of the Australians, ethical practice
that ensures the Australians receive a safe practice, collaboration encourages the other Australian
institutions to partners to enhance health promotion, and innovative evidence that facilitates
informed research about health promotion in Australia (Parker and Jamieson, 2010 p.3).
Question 2
The website uses various communication methods such as texts, images, videos, color,
information, links, and advice. To start with texts, the website offers contacts and also, an email
whereby an individual can send a text. Texts are important methods of communication as the
Australians do not have to appear physically in the organizations for more details. The website
also depicts images such as the ones demonstrated in the diagram below.
Figure 1: Demonstrates images found on the website (Australian Health Promotion
Association, 2018 n.d).

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The images are a true demonstration that AHPA is fully focused on ensuring that it
follows the outlined principles to offer Australians exceptional experiences through health
promotion leadership. On the other hand, videos and colors can be seen from the website that
seeks to explain more about health promotion leadership. Additionally, the websites offer
additional links whereby the Australians can acquire more information about the benefits of
health promotion. Lastly, the website offers advice that is underpinned on evidence about health
promotion strategies and policies that the Australians demands. The website uses the element of
advice to ensure that Australians understand the need for health promotion as it is designed to
enhance good health and prevent diseases. All the means of communication from the website
seeks to inform or elaborate more about health promotion leadership that is a crucial concept to
enhance the health and well-being of the Australians (Kumar and Preetha, 2012 p.5).
Question 3
The website makes various assumptions about the viewers such as it integrates cool
elements like colors, images, and videos to impress the users. The website also assumes that the
viewers will be intrigued by the interactive elements that are displayed on the website (Moreno,
Del Castillo, Porcel and Herrera-Viedma, 2010 p.887). Therefore, the website incorporates
interactive features that are expected to add value and generate a visual appeal to the viewers.
Another assumption is that the drop-down menus will assist the viewers to navigate the website
faster. However, the drop-down menus on the website have negative impacts as they cannot
support users who come to the website for the first time as they tend to disappear if the mouse is
changed its position. In this case, viewers experience challenges to recall their preferred choices.
Lastly, the website assumes that most viewers are concerned about the association’s structure
(Sillence, Hardy and Briggs, 2013 p.396). The website appears like a mirror of AHPA

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association internal structures while most viewers come to the website due to health promotion.
Therefore, this website needs to communicate about health promotion leadership to the
Australians and not reflect the inner structures of the AHPA.
Question 4
The website can be modified to appear more effective to the viewers in various ways.
First, white space can be used to design the website to ensure that the content is more legible
(Usher and Skinner, 2011 p.285). Through a white space, the elements that surround a text must
be put into account to appeal to the viewers. Second, the website speed can be optimized to
increase its effectiveness (Kushalnagar et al., 2015 p.830). This is because the website is
accessed by individuals worldwide due to the increased use of mobile gadgets. Therefore, while
browsing the website users expect to experience fast results while searching for the health
promotion content (Wakefield, Loken and Hornik, 2010 p.1261). Notably, a slow page is
associated with low user experiences as it is deemed as a source of frustration as in most cases
the users cannot wait for the website to load for a long time. Therefore, all the images displayed
on the website needs to be compressed before being integrated into the website to increase the
speed of access.
Question 5
I have learned a few things about health media by reviewing the website. I have learned
that media plays a significant role in an individual. For instance, the selected website advocates
for health promotion that seeks to improve the health and well-being of Australians. Notably, the
website is used to campaign for Australians to change their behaviors and lifestyles to focus on
improving their health outcomes. I have learned that health media integrates various elements
such as links, texts, colors, and advice to campaign about health promotion. All the elements are

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evident in the website as AHPA seeks to reach a large number of audiences to communicate their
message on health promotion to the public. Another lesson is that health media not only targets
the Australians as seen on the website but the entire world. The website makes various
assumptions about the viewers, but there are various modifications that can be executed to make
it more effective. For instance, its speed can be improved to ensure that the users do not spend a
lot of time waiting for the content to load.
Conclusion
To summarize, the website is a good representation of health media as it seeks to infor
the Australians about health promotion. The main aim of the website is to ensure that the
Australians comprehend the need for living a healthy lifestyle to achieve positive health
outcomes. AHPA supports and also, encourages best practices that are required in the health
promotion to boost the Australians health outcomes.

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Bibliography
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