Assignment on Business Communication Skills
Added on 2020-05-04
10 Pages2109 Words26 Views
Student’s Last Name1Business Communication SkillsBy (Name)CourseProfessorUniversityDate
Student’s Last Name2Question oneIs Tesla Really a Disruptor?A disruptive innovation according to Clayton Christensen refers to the process which a product or a service takes cause initially in fewer applications at the lowest point of a market, then steadily moves up and substitutes the dominant competitors. The main argument is whether Tesla is in a position to alter the whole automobile sector (Cao, and Emadi, 2012, pp 125). The firm best poise to be performing well reflecting on the 500,000 pre-orders of all-electric Model 3 to be shipped to non-employees. The company can be considered as innovative, considering its 14-year-old startup valuation which was over $53 billion. However, Tesla does not qualify to be described as being wildly creative or disruptively innovative since it is not bright enough the kind of technology the firm is using. This is because the electric cars which Tesla produces have been used for almost a decade now with no change in technology. The technology itself is considered to be expensive and weak compared to the internal combustion.For Tesla to be a disruptive innovation, it must make use of cheaper technology to produce substitutes that are of lower quality as compared to those provided by mature well-established competitors (Debe, 2012, pp 48). Subsequently, the disruptor battens its accomplishments, catching the industry unaware in the future.
Student’s Last Name3Additionally, it is recommended that as a result of the evolving technology, Tesla would introduce substitute products which are considered to be better and affordable right from the introduction stage (Massa, and Tucci, 2013, pp 18). Thus, initiating sudden renouncement of consumers away from the incumbents to the upcoming participants who best make use of the ability and change the economics of the disruptive technology.The Company can also apply the different paths to industry change. It may decide to offera product that is more expensive, which will shift the buying patterns of the consumers due to its superiority (Kimble, and Wang, 2013, pp 15). The alternative helps redefine the expectations of the consumer thus leading to the creation of a new market space, and a prolonged period for revenue to grow, but at the same time shrinking the gains which cause the industry to fall and causes the sector to be reborn. This is based on new worth suggestion.Second ArticleThe article gives a detailed argument for comparing and analyzing the four main appearances of innovating current vehicle models which are portrayed by Toyota, BYD, and Tesla. This study is based on the three major types of new energy vehicles which include hybrid cars from China, perfect electric cars, and the fuel cell vehicles (Eberle, Müller, and Von Helmolt, 2012, pp 8790). Tesla focuses on manufacturing electric luxury vehicles, targeting the rich individuals who pursue to have the best quality products and the need to attempt recently made brands. China’s leading BYD brand attaches importance to conserving the environment and trying to curb air pollution. Finally, Toyota focuses on fuel cell vehicles and pure electric.
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