Digital Business Models towards More Sustainable Values by Technology and Big Data

Running Head: DIGITAL BUSINESS
DIGITAL BUSINESS
Name of the Student
Name of the University
Author Note

1DIGITAL BUSINESS
Abstract
The research project named as “Digital Business” is about Study of Business Models towards
more Sustainable Values by Technology and Big Data. This research study has been conducted
by...................in the year 2017(Nationality). The research work has been completed by using
the both primary and secondary data regarding the research topic. We have performed
independent samples t-test for digital business in organizations and found the results to be
significant.
Keywords:
Digital Business, Business Models, Corporate Social Responsibility (CSR), IoT, Internet
marketing tools, Digital marketing, Digitalization, Business Strategies, ANOVA,

2DIGITAL BUSINESS
ACKNOWLEDGEMENT
One of the most enriching experiences was conducting this research project. This research helped
me to enhance my knowledge based on both analytical and logic skills that has been paramount.
This project work gave me the opportunity to face the challenges during the process and
understand the techniques to overcome the situational challenges. The completion of the research
would not have been possible without the help and guidance of my professors and the people
who have contributed for enriching experience of the research topic "Digital Business". I am
thankful to my supervisor__________________, because of the constant support and guidance
that has been provided to my work in the whole research process. I also thank my friends those
who have guided and encouraged me to collect primary and secondary data and other valuable
resources. Last but not the least, I would thank the professionals from the digital organization
who participated in the survey process for my data collection and helped me provide the most
valuable input to the research project. The support of all these people has been inspiring and
enlightening throughout the research process.

3DIGITAL BUSINESS
Table of Contents
Abstract 1
Keywords: 1
CHAPTER ONE: INTRODUCTION7
1.1 Chapter Introduction..............................................................................................................7
1.2 Background of the Study 8
1.2.1 Research Problem...............................................................................................................8
1.2.2 Purpose of the Research....................................................................................................10
1.2.3 Significance of the Research............................................................................................11
1.3 Research Aims and Objectives 12
1.3.1 Research Aim....................................................................................................................12
1.3.2 Research Objectives..........................................................................................................12
1.4 Research Questions 12
CHAPTER TWO: LITERATURE REVIEW13
2.1 Introduction 13
2.1.1 Business Case for sustainability.......................................................................................14
2.2 Commitment in economical Digitalized business29
2.3 Stakeholder Involvement in feasible digital business 32
2.4 Regulation in maintainable digitalized business 33
2.5 Financial advantages of manageable digital business 34

4DIGITAL BUSINESS
2.6 Conclusion 36
CHAPTER THREE: RESEARCH METHODOLOGY 37
3.1 Introduction 37
3.2 Problem Statement 37
3.3 Research Philosophy 38
3.4 Research Design 38
3.4.1 Research Approach...........................................................................................................39
3.4.2 Research Purpose..............................................................................................................39
3.4.3 Research Methodology.....................................................................................................39
3.4.4 Time Horizon....................................................................................................................39
3.5 Research Objectives 40
3.6 Research Questions 40
3.7 Data Collection Questionnaire 41
3.8Research Assumptions 42
3.9 Target Population and Sampling methods 42
3.10 Ethical & Data Protection issues43
3.11 Data Analysis Methods 43
3.13 Limitations 44
CHAPTER FOUR: DATA ANALYSIS, FINDINGS, AND DISCUSSION45
4.1 Introduction 45

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4.2 Reliability Test 45
4.3 Analysis of the Responses given by the Companies 46
4.4 Correlation and Regression of the Variables 53
4.4.1 Correlation Analysis 53
4.4.2 Regression Analysis..........................................................................................................54
4.5 Testing the distinctions in conclusions of the Companies 56
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS 65
5.1 Introduction 65
5.2 Conclusion 65
5.3 Recommendations66
5.4 Further Research 67
REFERENCES 68
APPENDIX A75
APPENDIX B 77

6DIGITAL BUSINESS
Table of Tables
Table 3.1: Questionnaire Contents and References 42
Table 3.2 Summarizes and illustrates the variables 43
Table 4.1: Correlation of the variables 55
Table 4.2: Regression Statistics 56
Table 4.3: ANOVA Table 56
Table 4.4: Table of Regression Coefficients 57
Table 4.5: t-Test: Two-Sample Assuming Equal Variances 58
Table 4.6: t-Test: Two-Sample Assuming Equal Variances 59
Table 4.7: t-Test: Two-Sample Assuming Equal Variances 60
Table 4.8: ANOVA for Commitment 62
Table 4.9: ANOVA for Stakeholders’ Involvement 63
Table 4.10: ANOVA for Regulations 64

7DIGITAL BUSINESS
Table of Figures
Figure 1: Commitment of social responsibility and sustainable development 48
Figure 2: What is the level of digital skills and capabilities in the company? 49
Figure 3: Place of digital strategy from commitment to deals 50
Figure 4: How effectively the company adapted to change and disruption 50
Figure 5: The firm’s growth, profits and stock performance compared to a relevant benchmark
51
Figure 6: How the company uses digital capabilities to identify and involve stakeholders 52
Figure 7: Implication of digital skills in evaluating the impact of its actions on stakeholders
52
Figure 8: Level of use of digital skills 53
Figure 9: Digital has an important place in strategies to address policy misalignments 53
Figure 10: Place of digital in managing overall reputation 54