Online Ticketers Business Model Analysis
Added on 2020-05-16
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Running head: BUSINESS PLANBusiness planName of the StudentName of the UniversityAuthor note
1BUSINESS PLANIntroduction In today’s globalized world, the significant increase in tourism is gaining the attention ofmany small and medium scale business leaders to invest in businesses where they are going tobook airlines tickets online for the passengers on commission basis. The recent boom in thetourism industry is gaining the attraction of the business leaders and they are venturing in thisfield. This paper shows a proper plan to start a business regarding air ticket booking oncommission basis. Online ticketers is such a business organization.2. Background market pullThe recent boom in the tourism industry has increased the business of airlines companies asthe increased socio-economic conditions of many developed countries made that possible. Thisscenario allows the small and medium scale business leaders to get interested to join the businessof airlines ticket booking on commission basis. The market pull for this business is immense asthere are many individuals who do not have enough time to book tickets and there are sometravel agencies who give bulk orders to these companies. On the other hand, some of the airlinescompanies are restraining the organizations to book tickets in a bulk size as they want thecustomers to directly book tickets to eradicate the trend of commissions from their trade. 2.1 6 stage frameworkThe six step framework for the market pull includes knowledge, comprehension, analysis,application, synthesis and lastly taking actions. In this section of this report gives a vrief idea ofthese steps of this framework of market pull.
2BUSINESS PLANTo solve every problem having a clear vision is required to show the right way. Thusknowledge on the relevant field is a very important factor for the market pull. After identifyingthe problem the next step will be to achieve an accurate understanding of the various resourcesneeded to solve the issues by linking the resources with the information. After associating theresources with the information, analyzing the situation by going through the information toidentify the exact situation, the weaknesses and the strengths of the business organization; notonly that, it identifies the possible solutions to fight the existing oddities. After that in theframework a synthesis is performed where a decision is taken to solve the existing issue and itdiscloses t routes to follow in order to solve the issue. After a proper synthesis of the problem,the next and the final step is to take necessary actions to solve the issue that exist in the market. 2.1.1Identification of the problemThe main problem in this situation is that various airlines companies are amending theircompany policies and stating that no organization or individual can buy more than 3 to 5 air-tickets. They are taking these actions to eliminate the trend of commission from their trade and inthis way they can maximize their profitability. This is the major problem that an organizationwho books ticket for the individuals are facing nowadays.2.1.2 Definition of the problemIn this context it can be said that the airlines companies’ wish to monopolize the ticketbooking sector is the major problem.2.1.3 Proposed solutionOnly if the small and mid level business leaders who are operating in the online ticketbooking business can convince the management of the airlines companies to amend their
3BUSINESS PLANcompany policies, the problem will get solved. Otherwise there are no other permanent solutionsof issues of this sort.2.2 Technology pushThe business of online booking of air tickets for the customers do not require any superiortechnologies, or it dies not requires to device a unique technology. In this regard, it can be saidthat the managements of such organizations can stress on the customer relationship tools toincrease the customer base as that can give a boost to the profitability of the organization. Thus itcan be said that that improving the customer relation is the only tool that the businessorganization can utilize to enhance their productivity along with the profitability. 3 How to work on this business idea3.1 In this section a brief of the business idea and the journey of the customers are provided to give a general idea of the situation.The management of the business organization intends to help in online airlines ticket bookingand their target customers are the individuals who frequently travel and due to busy schedule,booing tickets are hazardous job for them (Bezirgiannidis, Caini and Tsaoussidis 2016). Apartfrom them another target customer of the organization is the travel and tourism companies.These organizations give huge orders for ticketing to the company and they are the majorcustomers of the organization.
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