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Study | Business Research Methodology

   

Added on  2020-05-08

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Running head: BUSINESS RESEARCH METHODOLOGYBusiness Research Methodology Name of the Student Name of the University Author note

1BUSINESS RESEARCH METHODOLOGYAnswer to question 1: The cross sectional research design is a kind of observational studies which tends toanalyze the gathered data from a specific population or a representation of that population atany particular point of time. In economics, the cross sectional studies generally include thecross sectional regression for sorting out the existence of the independent variables at aspecific point of time. This value can differ from time to time due to the time series analysiswhere the single or multiple economic aggregates can be traced during the course of time.The longitudinal studies are the kind of research design that includes frequent observationson the similar variables, mostly people, over an extended period of time, generally fewdecades. This study can also be considered as the observational study even though it can bestructured as longitudinal experiments (Bryman and Bell 2015). This study is mostly utilizedin psychology and sociology. Unlike the cross sectional studies this research design tends totrack the same people for a long time. On the other hand, comparative research designfocuses more for making comparisons across different cultures or regions. However there is amajor issue with this design as it may use different categories, so the comparison can beunusual. The Management Consultancy performance is the cross sectional study as it gathersdata from a specific population for analyzing. Answer to question 2: The author has considered three kinds of research designs as longitudinal researchdeign, such as, repeated cross sectional studies, retrospective studies ad prospective studies. Advantages of the longitudinal studies This study is effective to determine the variables over the course of time as theymostly include the usage of the gathered data for a longer period of time. Therefore it

2BUSINESS RESEARCH METHODOLOGYis easier to define the patterns in a more efficient way (Eriksson and Kovalainen2015). As the longitudinal studies observe a specific set of situations, it makes sure a definitevalidity and focus of the data. This study is very much effectual for researching on specific developmental trends. Longitudinal studies are mostly flexible as they provide a lot of time for gatheringdata, therefore allows adequate flexibility (Sekaran and Bougie 2016). This research design also provides higher accuracy while observing the changesgradually. Limitations:Longitudinal studies take a lot of time for collecting all the required data. This study also does not consider the data which are not 100% accurate. Therefore thedata collection procedure also takes a lot of time. This study also has the risks of panel attrition which refers to the fact that theresearchers have to rely upon the similar subject group for the entire researchprocedure (Eriksson and Kovalainen 2015). . This study also requires a larger sample size.Longitudinal studies are more expensive than the other research studies. Answer to question 3: I had participated in a study which had been undertaken in disguise of selling me fewcosmetic products. A lady came to my home and asked me to check few cosmetic productsfrom a comparatively new company. I had never heard of the company but I liked some of itsproducts so I bought a few. Later when I came to know that this was a survey, I felt a littlebad as this was not conveyed to me at first. I thought it was entirely push marketing and it

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