(solved) Assignment on Event Management

Added on - 29 Apr 2020

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Running Head: Event ManagementEventManagementFIFA 2018: Russia
Event ManagementP a g e|1Table Of ContentIntroduction...........................................................................................................................................2Event Management: A Holistic approach................................................................................................4Marketing:...............................................................................................................................................4Location...................................................................................................................................................5Creativity.................................................................................................................................................5Logistics:..................................................................................................................................................5Budgeting................................................................................................................................................5Security....................................................................................................................................................5D.R.I.V.E Event Design-Judy Allen...........................................................................................................6D-Define..................................................................................................................................................6R-Research...............................................................................................................................................7I-Innovate................................................................................................................................................7V-Visualize...............................................................................................................................................7E-Execute.................................................................................................................................................7Event vision.............................................................................................................................................7ROI-..........................................................................................................................................................8Sustainability Strategy of 2018 world cup Russia...................................................................................9Objectives identified for the Sustainability Strategy of 2018 world cup Russia and strategyimplemented to meet those objectives...................................................................................................9
Event ManagementP a g e|2Ensuring a dedicated system for the management of sustainability-..........................................9Decent work monitoring system for the stadiums.......................................................................9Ensuring diversity and anti-discrimination throughout the entire event.....................................9Accessibility for disabled people or the people with limited mobility.......................................10Green standards for stadium in Russia......................................................................................10Tobacco free event policy..........................................................................................................10Climate change and climate action............................................................................................10Waste management and recycling.............................................................................................10Going green have benefits beyond the preliminary objectives of the event:........................................10
Event ManagementP a g e|3IntroductionEvent management can be understood as one of the application of project development for the creationand development of large scale events on the likes of Conferences, Live events, Festivals, Music festivals,ceremonies, sports events, celebrations, concerts or the conventions (Veal, James & Burton, 2015). It isa systematic process which starts with understanding, identifying and studying of the brand; recognizeits target audience, conceptualizing the concept of the event and in the end coordinating the technicalaspects before launching the final event (Masterman, 2014). Event planning includes the process ofplanning and coordination, which includes tasks like scheduling, budgeting, venue-selection &inspection, getting necessary and relevant permits for the event, working on the logistics and thetransportation, getting hold of décor, lighting , sound, staging, event security, coordinating with the thirdparty vendors, emergency plans, security of the event and so on. It can thus be said in order to create agrand and successful event, vast amount of detailing and accuracy is required (Webster, 131-133)In the report, we will learn how the event industry has evolved and why it has become a great strategictool for the corporates and society to keep a point across or to celebrate a milestone or lay thefoundation of a future work to be completed. Judy Allen gave a very innovative concept of eventdesigning and planning (DRIVE), will understand the individual elements of it and know its importance.Having a vision for an event is extremely important while planning for it, it’s just like having a vision forthe company, future work in the event goes hand in hand with the vision of it, hence a very importantconcept in event line. Every event has a certain outcome associated with it, it might be promoting acompany, brand, product, ticketing sales for a concert, getting important delegation for a conference,ensuring the safety of human in an event, all these outcomes comes into ROI (Return on investment),how to get the ROI for the event will also be studied (Testa, Mark, Mitchell, 61-70)Identifying and applying objectives through an event strategy will also be studied in the light of FIFA2018 world cup, and how such a big magnitude event will be managed with sustainability at its core, andwhat are the elements behind the application of the objectives to ensure sustainability of this hugesporting event. Going green seems to be the buzz word for the entire world, with the entire world andthe thought leaders focusing on going green, events are not left behind and hence, it’s important toensure continuum of the concept even after the event.
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