Impact of Technology on Business

This assignment examines the profound influence of technology on modern businesses. It analyzes how technology enhances productivity through automation and software, drives sales growth through e-commerce and customer engagement, and expands market reach globally. The discussion also considers the potential downsides of technology, such as job displacement and cybersecurity risks, while highlighting the importance of balancing technological advancements with ethical considerations.

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Digital Communication Management
Fashion is a popular practice or style that is found in spheres of footwear,
clothing, makeup, body or accessories. Fashion is a trend which is constant and
distinctive which determines the style of dressing by a person. Fashion encompasses
the prevalent styles in new creations and behavior from designers of textiles. Fashion
is usually determined by various factors. These factors are economical, political,
technologies and social. These factors can be examined with the use of a pest analysis
to determine the rate of decline or growth in a specific trend1. Fashion has a strong
way of influencing the way in which people live, dress and approach life. Fashion can
be able to sway individuals in a way which will make them feel more confident and
they can stand out whenever they are in any setting. Fashion is an amazing influence
within society and I shall focus on some specific pieces which will describe the kind
of fashion I like and how it can influence you by making you look outstanding. The
outdoors are an amazing environment to be in. The outfit an individual wears while
outdoors needs to be thought out completely to ensure that they look well and stand
out. When going for an outdoor hike one should be able to dress for the occasion. The
key factors to consider are the shoes. A hike calls for someone to wear shoes which
are comfortable but can also get the job done as you walk in different terrain2. I prefer
1 Undressing Cinema: Clothing and identity in the movies. (2012). p. 196.
2 For a discussion of the use of the terms "fashion", "dress", "clothing", and "costume"
by professionals in various disciplines, see Valerie Cumming, Understanding Fashion
History, "Introduction", Costume & Fashion Press. (2004). n.p.

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boots for hikes because they are very hardy and will not let you down. The
disadvantage of boots are that they might be bulky and heavy to walk in. However
sourcing a boot which is light and yet hardy is also possible in ensuring you enjoy the
hike.
Another good way to accessorize and try out fashion in the outdoors is through
using your backyard. Most backyards are lavish with a green porch and trees which
make the ambiance amazing3. You can try various outfits which match well as you are
in your backyard to find out what will work well for you when in the outdoors during
different seasons. This form of testing in fashion is something fun and can be enjoyed
especially when you are trying to make some of your old clothes bring out a new
meaning in life. On a good day the outdoors are comprised of a good sunny day. The
sun however can sometimes be a problem and that is why while in the outdoors an
individual should have a good hat or a pair of sunglasses that match with the theme of
what you are wearing.
Marketing is the management and study of exchange relationships. Marketing
used to keep, satisfy and create a customer. The customer is usually the primary focus
of any marketing activities. Marketing has been termed as one of the key components
in terms of business management. A marketing manager is the individual who is in
charge of ensuring that the marketing plans of an organization are effective and will
achieve the set objectives. Most businesses need a marketing department or engage in
3 Fashion (2012, March 29). Wwd. (n.d.). Retrieved from
http://www.wwd.com/fashion-news.

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a marketing campaign to ensure that their business will grow. In any marketing
campaign the marketers should be able to develop an appropriate marketing plan
which will target a specific target market. This will ensure that any marketing
campaign being carried out will be successful and help grow an organizations profits
and market share. In our specific case as a marketing manager I will be in charge of
describing a marketing campaign which I organized on a boat company in which I
worked in4. There are various dream boats that come in all sizes and shapes. These
sizes and shapes of dream boats vary depending on the target species and the fish
which is being targeted.
Dream boats are a representation of an anglers vision and imagination. Based on
research from various regular and seasonal fishermen I will be able to describe a
dream boat which is preferred as a very good fishing boat5. The Southport 29 is an
amazing fish boat which is a yatch fishing machine and its design is of good quality.
The Southport 29 is an amazing fishing boat that comprises of 600 horse power, an aft
ball rigging station, a 45 gallon livewell, a hardtop with tricolor led, a tecma marine
head and a swimming platform. The impression an individual can get as they see and
use the Southport 29 is that it is a hard fishing boat and it makes you look good as you
fish. The boat has an average of 7 seconds while accelerating from zero to 30 miles
4 Tedlow R. S. & Jones G. G. (2014). The Rise and Fall of Mass Marketing.
Routledge.
5 "Swarming the shelves: How shops can exploit people's herd mentality to increase
sales?". The Economist. 2006-11-11. p. 90.

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per hour. It can achieve 6000 revolutions per minute with a top speed of 51.8 miles
per hours. The optimal cruise is 29 miles per hour with 3500 revolutions per minute.
The Southport 29 is a dream boat which can enable an individual to stand safely on
the foredeck and cast for stripers on the rocky coastline. The Southpark 29 is very
comfortable for fishing having a ten and a half foot beam.There is a closed cell foam
which has been injected in the boat for strength and flotation purposes6. Plexus
adhesive has been bonded to the stringer, cockpit liner and the hull. The helm has an
acrylic windscreen which has been molded to be in line with the rake of the console.
There are 12 inch multifunction displays which are accommodated in the console
face. There is a standard Thetford Tecma marine head in the console which pullout
shower in the sink which offers comfort to the family. The Southport 29 has been built
and accessorized with the hardcore fisherman in mind7. Rather than being stripped
down it is fully featured making it the best kind of boa for discriminating anglers form
both worlds. The boat can be summarized as an amazing build which can handle
rough waters and enable fishermen to do hardcore fishing as they get to enjoy the
luxury of being in a boat.
Technology has been able to revolutionize the way in which we live and operate
6 Weitz, Barton A. & Wensley R. (2002). Handbook of Marketing.
7 Hollander S. C., Rassuli K. M., Jones D. G. B., Dix and Farlow L. (2005).
"Periodization in Marketing History," Journal of Macromarketing, Vol 25, no.1, pp
32-41.

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in our professional and personal lives.Technology has been able to positively impact
businesses immensely. It has revolutionized the way in which businesses conduct their
operations. The use of technology has enabled small businesses to compete with large
corporations in various industries because it has in some way level the playing field in
terms of customer reach8. It is advisable for small businesses to have digital strategies
to ensure they grow in terms of profit margins in which they achieve and their market
share. Small businesses specifically should utilize technology to reduce the costs
which are associated with running their operations9. Business technology has
automated back office operations such as accounting, payroll and record keeping.
Secure environments can be created by business owners with the utilization of
technology in maintaining consumer and business information secure. Technology
being used in businesses enables them to improve on their communication. The use of
texts, emails, websites and personal digital products to aid them in improving the way
in which they interact with their clients. The use of technology has enabled companies
to easily target various demographics of their market so that they can maximize their
sales10. It also enables them to gain customer feedback which helps them understand
8 Church R. & Godley A. (2003). The Emergence of Modern Marketing, London,
Frank Cass.
9 Paliwoda S. J., & Ryans K. J. (2008). "Back to first principles". International
Marketing: Modern and Classic Papers (1st ed.). p. 25.
10 Chekitan S. D. & Schultz E. D. (2005). "In the Mix: A Customer-Focused Approach
Can Bring the Current Marketing Mix into the 21st Century". Marketing Management
v.14 n.1.

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the need of their clients and the ways they can improve themselves to satisfy their
clients.
Technology has increased the productivity of businesses. Business software and
computer programs have enabled businesses to process more information than when
operations were done manually with their employees. The use of technology has
enabled companies to spend less money on human labor and more on technology
which does operations faster and more efficiently. The use of technology also enables
business owners to easily expand their operations. Technology is usually very easy to
upgrade and integrate to ensure that any updates which come up can easily become
part of the business operations. In the case of using employees to implement new
operations it would take a longer time and more money for a company11. The time
used to train employees on doing new operations can cost the company but with the
use of technology this new operations can be implemented almost immediately.
Technology improves the potential output of a business which is important in growing
its profits and market share. Technology has also the potential of bringing different
markets and clients together. This is important because it will give a business access
to a global market without having to invest heavily in various locations. Outsourcing
of various business operations has also been able to save other businesses a lot of
money in terms of operation and infrastructure cost. It has also invested a new breed
of businesses such as virtual assistants which were not present before. There are
11 Al-Hassani, Woodcok and Saoud (2004), 'Muslim Heritage in Our World', FSTC
publishing, pp. 38–9

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various benefits and disadvantages associated with the use of technology12. As with
any industry it is important to work on the strengths and weaknesses to ensure the
overall goals are achieved.
Bibliography
Al-Hassani, Woodcok and Saoud (2004), 'Muslim Heritage in Our World', FSTC
publishing, pp. 38–9
Brook T. (1999) "The Confusions of Pleasure: Commerce and Culture in Ming
China" . University of California Press
Chekitan S. D. & Schultz E. D. (2005). "In the Mix: A Customer-Focused Approach
Can Bring the Current Marketing Mix into the 21st Century". Marketing
Management v.14 n.1.
Church R. & Godley A. (2003). The Emergence of Modern Marketing, London, Frank
Cass.
Fashion (2012, March 29). Wwd. (n.d.). Retrieved from
http://www.wwd.com/fashion-news.
For a discussion of the use of the terms "fashion", "dress", "clothing", and "costume"
by professionals in various disciplines, see Valerie Cumming, Understanding
Fashion History, "Introduction", Costume & Fashion Press. (2004). n.p.
12 Brook T. (1999) "The Confusions of Pleasure: Commerce and Culture in Ming
China" . University of California Press

8
Hollander S. C., Rassuli K. M., Jones D. G. B., Dix and Farlow L. (2005).
"Periodization in Marketing History," Journal of Macromarketing, Vol 25, no.1,
pp 32-41.
Paliwoda S. J., & Ryans K. J. (2008). "Back to first principles". International
Marketing: Modern and Classic Papers (1st ed.). p. 25.
"Swarming the shelves: How shops can exploit people's herd mentality to increase
sales?". The Economist. 2006-11-11. p. 90.
Tedlow R. S. & Jones G. G. (2014). The Rise and Fall of Mass Marketing. Routledge.
Undressing Cinema: Clothing and identity in the movies. (2012). p. 196.
Weitz, Barton A. & Wensley R. (2002). Handbook of Marketing.