Airbus Operations Management Analysis

Future Management
Airbus

Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................3
Company Overview.....................................................................................................................4
Airbus: Key operational management challenges & their potential future impact..........................4
Changing Technologies...............................................................................................................4
Continued Globalization of markets including first & second world entrants............................5
Changing customer expectations.................................................................................................6
Changing Job Designs.................................................................................................................7
Quality Management...................................................................................................................8
Global Manufacturing..................................................................................................................8
Operational management practices..................................................................................................9
Goods & service design...............................................................................................................9
Supply Chain Design.................................................................................................................11
Quality Management.................................................................................................................14
Conclusion.....................................................................................................................................16
Recommendations..........................................................................................................................16
Bibliography..................................................................................................................................17

Executive Summary
The main aim of this study is to analyze the challenges faced due to the rapidly changing
technologies, customer expectations, globalized economy etc. This study also accesses the
impact of these challenges on the performance of the company. This report analyses the Airbus
operational areas and techniques for deeper understanding about the operational management
activities of the companies. This study highlights the importance of operation management in
order to enhance customer satisfaction, optimum utilization of resources, production efficiency,
productivity and competitive advantage over its rival companies in the industry. On the basis of
the deep analysis of operation management at Airbus, this study explains how these challenges
can be converted into opportunities to become the market leader. It also explains how
implementation of advanced technology helps in customer & employees’ satisfaction, overall
efficiency, eco-friendly process, financial benefits etc.
In end, this study also suggests sustainable planning with innovative ideas, flexibility,
measurability and time boundation.
Introduction
The main aim of this study is to analyze the challenges in business and its impact on the
operation management practices. This study helps to understand the importance of demand
recognition in the market, adoption of new technology along with innovative ideas to become a
market leader. It also suggests the effectiveness of operations management to enhance the overall
efficiency in the business. Mainly, this study is about the analysis of challenges faced due to
changing demand, technology, globalization in market, cut throat competition etc. Basically this
study reveals how an effective operation management helps to overcome business challenges in

current market scenario. This study does the analysis of operation management at Airbus. With
the help of this analysis, the study suggests some success point along with some hindrances in
the current market scenario.
Company Overview
Airbus is a European multinational company that designs, manufactures, and sells civil and
military aeronautical products all over the world. The corporate headquarters and the head office
of the company is situated in Toulouse, France. The Chief Executive Officer of the company is
Thomas Enders. Airbus is an international pioneer in the aerospace industry. The company is a
leader in designing, manufacturing and delivering aerospace products, services and solutions to
the customers on a worldwide level. Airbus is a commercial aircraft manufacturer along with
Space and Defense in addition to Helicopters Divisions. It is considered as the largest
aeronautics and Space Company all over Europe. Airbus has become an international
organization with is presence in around 180 locations as well as 12,000 direct suppliers
worldwide. In addition to it, the company has aircraft and helicopter final assembly lines across
Asia, Europe and the America (Airbus, 2017).
Airbus: Key operational management challenges & their potential future
impact
Changing Technologies
As per Gohardani, Doulgeris and Singh (2011), it has become essential for an organization to
emphasize on number of production activities such as reasonable propulsion systems, reduced
fuel consumption, noise reduction, aviation safety and reliability and optimized aircraft design in