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MCOM4040 Marketing & Communications

8 Pages1327 Words61 Views
   

GSM distinctive higher education London

   

Marketing and Communications (MCOM4040)

   

Added on  2020-05-08

MCOM4040 Marketing & Communications

   

GSM distinctive higher education London

   

Marketing and Communications (MCOM4040)

   Added on 2020-05-08

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Running head: MARKETING AND COMMUNICATIONSMarketing and CommunicationsCourse Brief 2Student’s name:The name of the university:Author’s note:Table of Contents
MCOM4040 Marketing & Communications_1
1MARKETING AND COMMUNICATIONSPart Two...........................................................................................................................................2Introduction......................................................................................................................................21. An explanation of the Promotional Mix theory...........................................................................22. A discussion of how the promotional mix theory was used to decide selection.........................23. A description of the target audience and the response sought.....................................................34. An outline of the chosen channel and justification......................................................................35. An explanation of the communications key message..................................................................36. Use of AIDA (Attention, Interest, Desire, Action) marketing theory to explain how thepromotion.........................................................................................................................................47. An explanation of how feedback will be collected......................................................................5Conclusion.......................................................................................................................................5Reference List..................................................................................................................................6
MCOM4040 Marketing & Communications_2
2MARKETING AND COMMUNICATIONSPart Two IntroductionIn this study, marketing and communication aspect of Addison Lee has been explained.Addison Lee is a personal cab service providers and aim of the study is to promote the service ofAddison Lee taking help o poster. In the first section, promotional mix theory has been discussedwith explaining the target market of Addison Lee. The channel of promotion has been chosen asa poster and the key message has been delineated. Advertisement model AIDA has also beendiscussed in this study.1. An explanation of the Promotional Mix theoryThe marketing plan of an organisation is mainly focused on the target market and in orderto allure the target market, the promotional mix is used. The promotional mix contained publicrelations, advertising, personal selling and sales promotion. Organisation uses communicationtools in order to attract the target customers and organisation tries to increase profits through thepromotional mix (Oladepo and Abimbola 2015). Promotional communication programmes aredesigned by the organisation in order to reach maximum numbers of customers and generate alead.2. A discussion of how the promotional mix theory was used to decide selection The advertisement is the most popular element of promotional mix and Addison Leecould use poster advertisement as it can allow the customers to reach a large number of people.Addison Lee can have the benefits from poster advertising as the size of poster provides extra
MCOM4040 Marketing & Communications_3

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