Marketing Strategy Memo 1MARKETING STRATEGY MEMOby [Name]CourseProfessor’s NameInstitutionLocation of InstitutionDate
Marketing Strategy Memo 2EXECUTIVE MEMODATE: October 30, 2017TO: Mr. Jim Smith, Chief Marketing Officer, AAARE: AAA Marketing Program Analysis Hello, consider the following general goals the company should focus on to meet its developmental objectives. Marketing goalsBuild-increase awareness of the companyAccording to Tsimonis and Dimitriadis (2014), this company can adopt different strategies to market its brands to the world. These strategies can include, , creating social media presence, sponsoring public events, leveraging the web, advertising using traditional methods, , and displaying our products in prominent stores. Since many people use social media, creating social media pages such as Facebook and Instagram will help reach many people all over the world. Besides, sponsoring events such as sports will enable many people to be aware of the company and its products. Moreover, being that many people are committed, using traditional advertising methods such as print media and television will help reach majority of people. Increasing market share This company can increase its market share by acquiring competitors, engaging in smart hiring practices, strengthening customer relationships, and fostering innovation in carrying out activities (Ghosh 2004). As such, the company will control the bigger part of the market.
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