Study Material on Bitcoin, M-commerce, Disruptive Technology and Digital Marketing

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ACCOUNTING CASE

Bitcoin
 Description
Bitcoin allows for secure and simple transfer of value online without any role of
intermediaries. It utilizes cryptography to control its transactions and creation, thereby
considered valuable just like money. Overall, users can send and receive bitcoin value with
an acceptable privacy level.
 Key learning
Bitcoin supply is cryptographically secure and therefore, no organization or individual can
manipulate its protocol, thereby permitting the core of bitcoin to be trusted for being
predictable, transparent, and neutral. Besides, all crucial data is readily prevalent on the block
chain for everybody (Shaw, 2017).
 Opportunities and threats
The effectiveness and low-cost provisions in bitcoin can allow businesses make payments in
an enhanced manner without risk of fraud or errors. However, tight regulations are prevalent
concerning bitcoin money supply and hacks have also been found, thereby facilitating in
major frauds.
 Personal reflection
Despite all barriers, it can be believed that payment tools like debit cards, credit cards, etc
will become too tempting for businesses, merchants, and business-to-business (B2B)
applications to resist.
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M-commerce
 Description
Mcommerce assists in communication and electronic transactions using electronic devices
like mobile phones having an internet connectivity. Mcommerce serves various purposes like
ubiquity, pro-active functionality, localization, immediacy, etc. Based on researches,
Mcommerce is enhancing like a weed and is expected to grow more in the upcoming tenures.
This has in turn assisted in developing the significance of wireless technology on a whole.
Overall, Mcommerce has its advantages and disadvantages on different business models that
must be carefully considered before implementing the same.
 Key learning
Mcommerce has altogether assisted consumers in buying and selling of goods and services.
Further, new technologies that has permitted mobiles and other electronic equipments have
also made wireless transactions feasible. Both mcommerce and ecommerce has assisted in
development of a competitive strategy in the current working environment that has altogether
enhanced the living standards of individuals and organizations.
 Opportunities and threats
Businesses can utilize Mcommerce and Ecommerce to facilitate cost-effective promotions
and marketing, thereby developing a competitive strategy in the market to gain more
customers. Besides, they can also offer better customer services through such strategies and
gain an opportunity to reduce their transaction and overhead costs as a whole. However,
owing to sectoral limitations, businesses can face issues to progress in such field. Besides, in
many cases, businesses incur high optimization expenses to conduct e-business.
 Personal reflection
The outcome of conducting e-business can be both advantageous and disadvantageous for
individuals and businesses. Even though e-business can facilitate in the provision of various
efficacies to people, yet it may also offer several negative consequences and therefore, too
much reliance on such IT systems must be avoided. Overall, both online and offline means
must be considered by businesses and individuals as e-business may interrupt smooth flow of
operations at any time.
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