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Consumer Culture and Marketing Trends

   

Added on  2020-01-21

10 Pages3053 Words56 Views
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Contemporary Issue in ConsumerResearch
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Table of ContentsINTRODUCTION ..........................................................................................................................3QUESTION 1...................................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTION Consumers are to be considered as important part of any business organisation. Theprogress of any organisation is always dependent upon the its consumer as they are the entitywho shall buy the services from the company and raise the profit. Many organisation carry aconsumer research which will help them to know what shall be the behaviour of a consumer andhow a company shall plan all its assets.(Welch, 2013.) The relationship between the attitude andbehaviour of the consumer shall determine that what are the main demand of a consumer andhow a consumer going to react on a particular situation. The following project shall reflect abasic study on the behaviour of a consumer and discuss about the various strategies which shallbe used by the company in order to assess the behaviour of a consumer and to find the relationbetween the attitude and behaviour. The project shall also conduct a detail study of gap betweenattitude and behaviour of a consumer,QUESTION 1Theory of TRA and TPB regarding prediction of behaviour.A consumer for any business organisation are very much important. These shall beconsidered as the key principle of the organisation which will raise the demand of goods andservices and as the demand of goods and services shall be increasing, the production of anycompany will also increase by which the other people shall be able to have job makings thegoods and services which a consumer wants the importance of consumers can be imagined bythe increase in the economy of the country.(Reichert, Lambiase, 2013.) It has been assumed thatconsumer who are spending upon goods and services make up close to 70% of the GDP in UK.If consumer will stop raisin g demand then many worker shall be out of demand as well as thecompany shall not be able to make profits out of its production.(Kendler, Parnas, 2015.) So it canbe considered that the consumer are considered as essential part for the company. As half of thethe profit of a company are dependent upon the consumer so it is very important for the businessorganisation to realise and to understand the nature or behaviour of a consumer. To understandthe behaviour or the attitude of a consumer in a better way, some of the scholars havepropounded many theories which will help an organisation to understand how an individual willact or behave on a particular situation. For an example the theory of reasoned action which hasbeen propounded by Martin Fishbein and Icek Ajzen in 1967 to be considered as one of the three
Consumer Culture and Marketing Trends_3

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