Study on Business Research Method | BUSN4100

Running head: BUSINESS RESEARCH METHOD
Business Research Method
(Research Proposal)
Name of the Student:
Student ID:
Author Note:

1BUSINESS RESEARCH METHOD
Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Project Objective..................................................................................................................2
3.0 Project Scope........................................................................................................................3
4.0 Literature Review.................................................................................................................3
4.1 Ubiquitous Media Systems in Business...........................................................................3
4.2 Benefits of Ubiquitous Media Systems in Business........................................................5
4.3 Drawbacks of Ubiquitous Media Systems in Business....................................................9
5.0 Conclusion..........................................................................................................................11
6.0 References..........................................................................................................................13

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1.0 Introduction
The world has been growing at a tremendous pace over the bygone years. It is noted that the
extensive technological development has exceeded the population of the world and is
expected to rise in the near future. In the words of Carillo et al. (2016, p. 3), human beings
are now mobile-connected to each other. In addition to lives of the people, hi-tech innovation
has completely changed the face of business across the globe. Further, invention and adoption
of these developments has provided organizations with vast field of opportunity. The
incorporation of ubiquitous devices like tablets, smart-phones, phablets, smart locks, NEST,
digital watches and many others within the framework of an enterprise has provided it with
several benefits. However, Harrell (2013, p. 65) stated that like every modern tool, ubiquitous
media systems also has its individual list of drawbacks and complications that directly or
indirectly affect its expansion. On the other hand, emerge of multi-device platforms has
entirely washed away traditional gaps between mobile and stationery data system. As
compared to earlier times, firms towards a detailed investigation on ubiquitous information
access (Fan and Gordon, 2014, pp. 74-81). In order to ensure that the devices are optimally
utilized, the management involves in building up effective plans and integrates supportive
functions within the company structure as well. Moreover, administers also seek the help of
experts to help with this matter. As per Carillo et al. (2016, p. 3), the changing face of
technology leads to a modification of ubiquitous systems, which in turn impact decision
making, performance and productivity of a organization.
2.0 Project Objective
The main objectives of this project are as follows:
1. To study the role and expansion of ubiquitous media systems in business firms.
2. To understand the various advantages offered by ubiquitous media systems.

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3. To learn about the several drawbacks of ubiquitous media system and their effect on
businesses.
3.0 Project Scope
This particular project is based on the idea of using ubiquitous media systems in business
organizations. In order to critically analyze the subject, a few secondary resources (articles,
books, journals, magazines, conference reports and newspapers) have been taken into
consideration. Further, in addition to the role of ubiquitous devices, their individual
advantages, disadvantages and effects on companies have been focused in this project. Lastly,
the report not only compares and contrasts the resources, but also locates gaps within them
with a motive to fill them up.
4.0 Literature Review
4.1 Ubiquitous Media Systems in Business
According to Li et al. (2016, p. 81), the modern business industry has been greatly dependent
on the innovation of technology. The innovation of ubiquitous systems has acted as an aid to
operational processes. Unlike the traditional period, companies are able to be in contact not
only with each other, but also with the people through media devices. Additionally, the rise of
demand level in the market has been subject to a consequent expansion of manufacturing
procedures. On the other hand, Zhang et al. (2013, 179-211) mentioned that the existence of
internet and online channels also have greatly benefit sharing, transfer and exchange of data.
Ubiquitous media devices have made work very comfortable for employee in a company as
well. It is noted that the system has acted like a bridge between the producers and consumers,
thereby providing a solid and strengthened ground for business. However, Wu et al. (2014,
pp. 94-99) states that the aspect is greatly affected by the increasing rivalry amongst
organizations. It is often that the management of a firm seeks help of service provider
agencies to build up a profitable competitive edge.