Case Study on Emaar Assessment PDF

Running head: STUDY ON EMAAR
Study on EMAAR
Name of the Student
Name of the University
Student ID

STUDY ON EMAAR1
Table of Contents
Introduction......................................................................................................................................2
Company profile of EMAAR..........................................................................................................2
SWOT analysis of EMAAR............................................................................................................3
International strategies taken by EMAAR to expand its operation.................................................4
Role of UAE Government and WTO..............................................................................................5
Suitable country for EMAAR for expansion...................................................................................5
Pestle analysis of India....................................................................................................................5
Expansion or entry strategies...........................................................................................................6
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

STUDY ON EMAAR2
Introduction
The report studies about EMAAR, the real estate giant of UAE. The study is aimed to
discuss about the globalization strategies of the company. The company has gifted many
spectacular buildings to the people of the world and aims to make more such buildings in future.
The report covers a detailed analysis of several aspect of the company (Alabar & Safarik, 2018).
Making all the necessary analysis related to the business of the company the report in the
addresses the expansion and entry strategies in other countries of the country. The importance of
UAE government and WTO is to be analysed in the report. Further, in the report discusses the
possibility of expansion of the company in other countries, thereby suggest a country, and
support the suggestion by PESTLE analysis. Finally, the report provides suitable strategies for
expansion or entry in the suggested country.
Company profile of EMAAR
EMAAR Properties PJSC popularly known as EMAAR is company in UAE that operates
in the field of real estate development. Headquarter of the company is in Dubai is the largest
public listed real estate company in UAE. EMAAR was founded by Mohamed Alabbar in 1997
(Emaar.com., 2020). The company is listed in Dubai Financial Market As per the data of 2018 it
is estimated that the company is valued at $ 9.7 billion. The company has global presence too as
it provides services related to property development and management (Rizvi, 2017). The number
of employees that are working in the company exceeds 6500. The company operates in the
around 36 countries in the world. The regions in which the company operates are North Africa,
North America, Europe, Pan-Asia and Middle East. The company offers service like residential
and commercial property development. The highest building on the world Burj Khalifa is the
creation of EMAAR. The company in addition to real estate deals in hospitality, hotel, resorts,
and other community management services (Abou Hana, 2017). By the volume of the revenue
the company earns it can be said the company is among the largest real estate company with the
earning around $ 5.83 billion.

STUDY ON EMAAR3
SWOT analysis of EMAAR
Strength
 EMAAR operates in around 36
countries in the world showing
considerably high global presence.
 It is the world biggest real estate
developer.
 It is efficient in expanding its
operation by making many joint
ventures.
 Headquarter of the company is in
Dubai which is regarded one of the
most lucrative location for real estate
business (Wojtowitz & Vorster, 2018).
 The portfolio of the company is well
diversified and the company is
focused in it is strategies of expansion.
Weakness
 The company invest in high value
properties which are hard to sell
during period of financial crisis.
 Expansion of real estate business in
somewhat tricky especially in the joint
venture mode.
 The company focus on high value and
areas in other countries.
 The product of the country is not that
diversified in nature.
 The newly introduced loan limits
would weaken the operational
efficiency of the company.
Opportunity
 The Dubai property sector is
recovering at high pace and it is good
news for EMAAR.
 The real estate development attracts
more foreign investors who are eager
to invest in the real estate market of
Dubai (Molotch & Ponzini, 2019).
 The emerging economies are growing
at high pace and thus there are
opportunities of expansion in the
foreign countries.
Threat
 The fluctuation of interest rate impacts
the property market as it affect the
investment.
 The financial crisis that occurred in
2008-2009 had adversely affected the
property market and thus any such
occurrence would again impact the
market. Thus, EMAAR would be
affected (Bodolica, Spraggon &
Shahid, 2018).
 Occurrence of property bubble will
hurt the business of EMAAR.
 Entry of new real estate developer will