Study on Grater's Icecream

Running head: STUDY ON GRATER’S ICECREAM
STUDY ON GRATER’S ICECREAM
Name of the Student
Name of the University
Authors note

1STUDY ON GRAETER’S ICECREAM
Executive summary
The purpose of this report is to study on the Greater’s ice-cream business and its franchise
relationships. The Graeter’s business ids producing a product of good quality they are using
the fresh quality ingredients in the product and with their different marketing mix the brand
extensions can be done and can be explored to a larger extent.

2STUDY ON GRAETER’S ICECREAM
Table of Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Answer to question 1..............................................................................................................3
Answer to question 2..............................................................................................................4
Answer to question 3..............................................................................................................4
Answer to question 4..............................................................................................................5
Answer to question 5..............................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

3STUDY ON GRAETER’S ICECREAM
Introduction
The term management is defined as the process of dealing and controlling with the
things and the people. Management is very much important for the organization because it
helps in doing the work in an efficient and effective way (Jauncey, Mitchell and Slamet,
1995) .There are different levels that is taken place in the management process such as
planning, organizing, directing, controlling and staffing. The report will discuss about the
case study on the Grater’s ice-cream that has competition with the multinational corporations.
Discussion
Answer to question 1
As it is given Grater’s ice-cream has a huge competition with the small business as
well as the multinational corporations. The major components of the business plan are the
market analysis and the government laws neede4d for the business and the pricing strategy of
the business. They should develop the business plan because the so that the company does not
face the problems in any aspects of the business and also the start up cost for starting the
business is also the part of the business plan. They company should develop the business plan
organization of business plan helps in increasing the profit of the business and also the
business runs in an efficient and effective way. The business plan also includes the making
the list of the competitors in the market so that according the competitors the business can be
explored and according to that the profit can be earned (Blackburn, Hart, and Wainwright,
2013)
Answer to question 2
The franchiser receive in a franchising agreement is the area needed for the
exploration of the business, the visibility of the product because when the visibility of the
product is good in the market it us having a good reputation in the market. In a franchising