Pokémon Go Player Survey Analysis

This assignment involves analyzing a survey conducted on players of the popular mobile game Pokémon Go. The survey investigates various aspects of player engagement, including the duration of gameplay, reasons for playing, time spent on the game, and desired improvements. The analysis aims to uncover key themes and insights regarding player preferences, motivations, and potential areas for enhancing the game's appeal.

Dissertation on assessing factors
which influence the player to play
Pokémon Go

ABSTRACT
Development in the information and communication technology has tended to brought
many changes in number of industries. The benefit of this new technology is also gained by
gaming industry and result of this is Pokémon Go game. Pokémon Go is been gradually coming
the category of popular location based game in the present scenario. It is free to play location
based reality game which is developed by Niantic. People can play such game by downloading it
in their mobile. Thus, for playing this, players do not have to incur any financial cost. The
present study is carried out on the topic of assessing the factors which influences players to play
Pokémon Go. With an aim to conduct respective study, assistance has been taken from different
research methodology tools and techniques. Herein, the data for the present study has been
gathered by making use of both primary and secondary means. This study has been carried out
upon 50 sample and they are collected by using snow ball sampling technique. However, the
gathered data has been analysed with the help of thematic approach. On the basis of conducted
analysis, it is found out that attractive graphics, real world connection of game and opportunity
to take people from one place to another have been regarded as some of major factors which are
influencing players to play Pokémon Go game.

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION ...................................................................................................6
1.1 Background of the study...................................................................................................6
1.2 Problem statement............................................................................................................7
1.3 Aim and objectives of the study......................................................................................7
1.4 Research questions...........................................................................................................7
1.5 Significance of the study..................................................................................................8
1.6 Dissertation structure........................................................................................................8
CHAPTER 2: LITERATURE REVIEW ......................................................................................10
2.1 Introduction....................................................................................................................10
2.2 Introduction of location based mobile game and its history...........................................10
2.3 About Pokémon Go........................................................................................................11
2.4 Factors that influence the player of play Pokémon Go .................................................12
2.5 Disadvantages of location based game ..........................................................................14
2.6 Ways for mitigating the limitations of location based game .........................................15
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................18
3.1 Introduction ...................................................................................................................18
3.2 Research philosophy.......................................................................................................18
3.3 Research approach..........................................................................................................19
3.4 Research strategy............................................................................................................20
3.5 Research purpose............................................................................................................20
3.6 Data collection ...............................................................................................................21
3.7 Sample and sampling......................................................................................................22
3.8 Data analysis ..................................................................................................................22
3.9 Ethical consideration......................................................................................................23
3.10 Researcher limitation ...................................................................................................23
CHAPTER 4: DATA ANALYSIS AND DISCUSSION .............................................................24
4.1 Introduction ...................................................................................................................24
4.2 Thematic analysis ..........................................................................................................24
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................34

5.1 Conclusion......................................................................................................................34
5.2 Recommendation ...........................................................................................................36
REFERENCES..............................................................................................................................38
APPENDIX ...................................................................................................................................41
Appendix 1: Questionnaire for Pokémon Go players ..........................................................41

ILLUSTRATION INDEX
Illustration 1: Research philosophy...............................................................................................18
Illustration 2: Theme 1...................................................................................................................25
Illustration 3: Theme 2...................................................................................................................26
Illustration 4: Theme 3...................................................................................................................27
Illustration 5: Theme 4...................................................................................................................28
Illustration 6: Theme 5...................................................................................................................30
Illustration 7: Theme 6...................................................................................................................31
Illustration 8: Theme 7...................................................................................................................32

CHAPTER 1: INTRODUCTION
1.1 Background of the study
A significant development in Information Technology has brought several revolutions in
many industries. Hence, benefit of the same has also being gained by mobile gaming sector.
Herein, it is examined that in today's scenario, mobile gaming industry is gaining immense
popularity (Wetzel, Blum and Oppermann, 2012). It is due to the presence of many factors
among which the major one is smartphone that can be considered as one such factor which is
making this industry able to gain higher profits. Prior to the development of smartphone, there
were general and basic games that have been introduced in the mobile phone such as Snake.
According to the viewpoints of Irwin, Kline and Streeter, (2013), major aim of these games is to
reduce the boredom of individuals and to entertain them. In the year 2000, mobile game has
gained an immense popularity in Japan's mobile phone culture. Here, till the year 2003, there is a
wide variety of mobile games that have been found in Japanese mobile phone and some
examples of the same are puzzle game and virtual pet title which makes use of mobile camera
and finger print scanner technology. These are some inbuilt mobile games.
However, some other games have also been introduced which can be downloaded by
users from the app store and these games are Angry bird, Rolando and Fight Control. Apart from
that, nowadays, a very new and different type of concept has been developed in the mobile
gaming industry. In accordance with the given context, it can be said that now, people have the
option to physically get involved in games of their mobile phones. Hence, the game such as
Pokémon Go is being one of the biggest examples of the same. It is the location based mobile
game which is developed by Niantic in July 2016. This game is for iOS and Android mobile
users. It is played by using GPS (Global positioning System) feature of mobile. This system is
used with an aim to locate and track the virtual creatures which is called by the name of
Pokémon. This game was first released in the nations such as Australia, United States and New
Zealand. However, after gaining immense popularity, the game was introduced in several other
countries too. This game is highly popular among the young people who prefer to travel from
one place to another.
This study is based on the topic “To identify the factors which influence players to play
Pokémon Go”. Hence, in the given dissertation, detailed explanation will be given regarding the
fact that why people are attracted more towards location based mobile games. Complete focus of

respective study has been on the game, Pokémon Go. This dissertation will make use of different
research methodologies in order to gain in-depth insight in the examined problem.
1.2 Problem statement
Main and basic problem which is related with location based game is of increased
number of accidents. This is because, in the given game, user or player will have to play the
game in actual real world situation. For example, take the case of Pokémon Go, there are several
socking incidents that have been associated with the given game (Celino, 2015). Like, in this
game, players will have to search Pokémon by using their mobile GPS devices. Pokémon can be
located at any place, even at the locations which are more prone to accidents. Thus, it can be
considered as a type of game which may include risk for the life of people. But, still there are
many individuals who are attracted towards this game. Thus, this study reveals answer to the
question that which factor induces players to play Pokémon Go.
1.3 Aim and objectives of the study
Main aim of given study is to assess the factors which influence the player to play
Pokémon Go. Here, on the basis of given aim, following objectives are framed for the current
study:
 To define the concept of location based mobile game especially with respect to Pokémon
Go.
 To examine the factors which has influenced player to play Pokémon Go.
 To assess the disadvantages which are related the location based game.
 To recommend the ways of mitigating limitations which are associated with Pokémon
Go.
1.4 Research questions
On the basis of above mentioned objectives, study tends to give answer to the following
questions:
 What is the concept of location based mobile game with respect to Pokémon Go?
 What are the factors which has influenced player to play Pokémon Go?
 What are the disadvantages which are related the location based game?
 What are the ways of mitigating limitations which are associated with Pokémon Go?

1.5 Significance of the study
Study which is conducted on the topic of assessing factors which influence the player to
play Pokémon Go has its benefits for number of people. The respective study has its significance
for the scholars who are also performing their study in mobile gaming industry. By taking
assistance from the given study, researchers can explore several new ways which are associated
with this sector (Jordan and et.al., 2013). Hence, it is through this way only, they can prepare
some new base regarding their conducted study. Furthermore, the respective study has its benefit
for different companies which make the mobile games. Herein, this study gives explanation
about different limitations which are related with the location based mobile game.
Thus, by working upon the given limitations, mobile companies can gain benefit in the
form of maintaining satisfaction level of buyers in an effectual way (Schmitz and et.al., 2015).
The satisfaction level of buyers is affected when firm does not make efforts for improving their
own services effectually. In addition to this, conducted study has its benefit for students and
PHD scholar too. This is because, given study assists them in their knowledge improvement.
1.6 Dissertation structure
Present study has been structured in the following form: Chapter 1 Introduction: First chapter of dissertation which is related with the topic of
assessing factors which influence the players to play Pokémon Go is of introduction. In
the given chapter, brief explanation has been given regarding respective game. This
section also gives explanation about problem which is related with the current study. Chapter 2 Literature Review: It is the second chapter of study. In the given section,
number of secondary sources have been used in order to get in-depth details regarding
conducted study. These sources include books, journals and online articles (Procyk and
Neustaedter, 2013). Chapter 3 Research methodology: This section gives description about varied research
tools and techniques which have been used by the researcher in order to conduct study in
an effectual manner. Success of dissertation thoroughly rely upon the given section. This
is due to the fact that with the help of given section, scholar can make his effort for
attaining the formulated aim and objectives of current study. Chapter 4 Data analysis and discussion: In this section, data collected by researcher has
been analysed through making use of different tools and techniques (Schell, 2014). Thus,

this section of the study tend to give description about the specific statistical technique
which has been used in present study.
 Chapter 5 Conclusion and recommendation: Conclusion which has been gained from
conducted study has been determined in the given section. In the given section only,
explanation has also been given about the recommendation.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review may be served as a technique in which secondary data sources are
critically evaluated by the researcher. It is the process in which scholar evaluates the books,
journals and other articles which are published by the other researcher. This process enables
researcher to evaluate the findings as well as theoretical framework of other scholars which is
highly related to the research issue. Through this, researcher becomes able to prepare thesis
which assists them in gaining deeper understanding in relation to the location based game. This
in turn helps investigator in analysing the collected data effectually. Moreover, scholar can
analyse data in the best possible way only when he/she has better understanding about topic. In
this way, by evaluating findings of different researchers, scholar can present fair solution of the
research issue.
This chapter of dissertation will shed light on the features of Pokémon Go game. Besides
this, it will also discuss about the way in which location based games are developed with the
changes or advancements which are taking place in ICT sector. Literature review section will
also develop understanding about the features which make the game of Pokémon Go more
popular. Further, it will also discuss the aspects which affect the popularity and usage of location
based mobile games. Along with this, it will also assess the ways through which problems
associated with the location based mobile games can be mitigated. Hence, by evaluating all such
factors, researcher becomes able to prepare thesis for the section of data analysis. Thus, by
gaining deeper insight about all such issues, researcher can present fair outcomes or solution by
analysing the gathered information.
2.2 Introduction of location based mobile game and its history
According to Reinhardt and Heinig (2016), location based games may be defined as a
type of pervasive game which help in assessing the progress of player’s location. Location based
games include some mechanism which allow players to give report about their place. It occurs
through the means of localization technology such as satellite positioning through GPS.
Chatzidimitris Gavalas and Michael, (2016) said that urban gaming or street gaming implies for
the multi-player location based games which are usually played on city streets. This is turn helps
in building up an urban environment. Along with this, games in which mobile devices are used

by the player are known as location based mobile games. Examples of these games include
BotFighters, Ingress and Pokémon Go.
Mandeville and Crossley, (2016) found that there is high level of revolution that takes
place in the gaming industry. In previous years, people play on computers and TV through the
means of video games. Along with this, higher technological advancements have made major
contribution in the mobile gaming industry. Snake was the only game which was played by
smartphone users earlier. Hence, by taking into account the boredom of players, there are several
games which have been introduced by Japanese in the mobile phones in 2000 and 2003. It
includes puzzle game, virtual pet title, etc. However, Mueller and Isbister, (2014) argued that
there are also some games introduced which can be downloaded by the users or players from app
store such as Rolando, Angry bird, etc. In the year 2016, Pokémon Go and other games are
introduced which offer opportunity to the players to get physically involved. This in turn
develops interest level of the player to a significant level. On the basis of such aspect, it can be
said that ICT advancements has brought substantial changes in the mobile gaming industry in a
highly positive way.
2.3 About Pokémon Go
Neustaedter and Judge, (2012) asserted that Pokémon Go is one of the most popular
location based games in the present scenario. It is free to play location based reality game which
is developed by Niantic. People can play such game by downloading it in their mobile. Thus, for
playing this, players do not have to incur any financial cost. However, it is to be critically
evaluated by Suess and Mody, (2016) that people can play and enjoy the game of Pokémon Go
when they have IOS and android devices. In July (2016), such game was introduced by its owner
in the selected countries. In this game, GPS device is used by the player to locate, capture, battle
and train virtual creatures which is known as Pokémon.
As per the viewpoints of Reinhardt and Heinig, (2016) for playing Pokémon Go, one
needs to catch it firstly. Individuals play this game by opening such app on the mobile phone. In
this, phone will buzz if Pokémon is nearby. Thus, by tapping the Pokémon map, player can
switch for catching the interface. Rossitto, Barkhuus and Engström (2016) presented that
Pokémon Go game also helps in identifying the extent to which it is easy for the player to find
Pokémon through the means of colour. For instance, Green colour indicates easiest, yellow
intermediate and red implies that it is highly difficult for the player to catch Pokémon. In

addition to this, power of Pokémon can be found at different CP levels. Stardust and Pokémon’s
specific candy are two main CP's which can be undertaken by the player. In this game, player
makes use of Pokémon’s candies for raising its combat power level.
In accordance with the viewpoints of Lai and et.al., (2016), different Pokémon are found
at distinct places. In this, player can enhance the level of character by play and crossing the
everylevel of game. There are several levels which turn up the character of Pokemon Go include
fighting at a gym, visiting pokestops etc. In this, player enjoys the gifts when he reaches at a new
level. On the basis of this aspect, once player reaches at level five then he/she has the chance to
choose one from three coded fractions. Such coded fractions include red team Valour, yellow
team instinct and the blue team mystic. By selecting one fraction, player can conduct battle with
other trainers in the gym.
Suominen (2016) stated that gym is in-game locations which is tied with the major real
areas of world namely Bryant park fountain or time square. It is the place where player can battle
with other trainers. If player held gym by fraction then he has chance to select single Pokémon
and train it in against to the other members of team. Under this, player has an opportunity to earn
high bonus and thereby, getting more poke coins (Lai and et.al., 2016). Further, battling in
Pokémon Go may be defined as a simplified version of the classic game . In this, battle is
continuously running until the Pokémon becomes fainted. Hence, these are the main features of
Pokémon which are included in this game.
2.4 Factors that influence the player of play Pokémon Go
In accordance with the viewpoints of Bressler and Bodzin, (2013), youngsters and
teenagers are the one who take high level of interest in Pokémon Go. Moreover, it is the most
famous cartoon show which child sees in their childhood. It is one of the main aspects which
attracted people or players to play such game. It is one of the main causes due to which such
game is highly popular among youngsters and teenagers. However, Neustaedter and Judge,
(2012) critically evaluated that such game uses extreme battery power. The reason behind this is
that such game makes use of multiple functions of player’s phone. In this, players of such game
has to carry power bank with themselves.
From assessment, Wetzel, Blum and Oppermann, (2012) assessed that Pokémon Go is
the game which completely involves individuals in it, that is, mentally as well as physically. In
this, player feels that he/she is on the place of Pokémon. It evolves feeling among the players

that all incidents are occurred with themselves rather than the creature. Personification is the
major factor which is felt by the player to a large extent (5 Reasons Pokemon Go Is So Popular,
2016). In such a game, individual assumes that he/she plays a specific role and affected from it to
a significant level. Thus, it may also be served as a role play which is conducted through mobile
devices. Reinhardt and Heinig (2016) criticized this game as due to this, life of the player gets
negatively affected in terms of safety concern. For example, on releasing such game, one
person's dead body is floating on the river. Moreover, with the aim to catch pokemon the person
lost his attention to the large extent.. Along with this, there are several other individuals who
suffered with minor injuries due to this game. In this regard, it can be stated that loss of focus of
people is the major drawback which made the popularity of such game in negative direction. For
instance, with an aim to catch rare Pokémon, it may be possible that player would avoid his most
important work.
According to the viewpoints of Rossitto, Barkhuus and Engström (2016), Pokémon is
highly popular among the people who love this show in their childhood. Moreover, this game
will provide opportunity to the players to play it through their mobile phones and capture the
creatures which are invisible to everyone. In this, it seems that there are lots of people who are
highly connected with each other through this game. In this way, such game facilitates high level
of interaction among the people to a great extent. On the critical note, Wesley and Barczak
(2016) said that such game also affects the relationship of people negatively. Moreover, once
individuals get addicted to this game then they are not able to devote their time in the important
things or activities. Further, addiction towards it may also develop mental illness among people.
Mandeville and Crossley, (2016) found that the game of Pokémon Go develop creativity
or innovation skills among players. It allows individuals to play this game with new experience.
In addition to this, player feels that he plays in the real world. This is turn develops time
management skills of people to a significant level. In this, individual focuses on managing time
while catching the creatures. Along with this, it enhances social interaction among people.
Moreover, for playing this game, people prefer to visit different places of the world with an aim
to capture more creatures or Pokémon. All these aspects attract player to play Pokémon and
spend more time on it. However, Sun and Lee, (2015) argued that individuals can play such
game only when they have good internet connection such as 3G and 4G. In absence of good
internet connection, individuals will not be able to play this game effectively and efficiently.

Along with this, loss of privacy is the major issue which affects the popularity of this game.
Moreover, for catching the rare Pokémon, people prefer to go at every place such as home and
other places. In this, it may possible that terrorist makes use of such information for meeting
their undesirable or unethical purposes.
Montes (2013) claimed that attractive graphics are also one of the main factors which
influence players to play the game of Pokémon. This aspect develops the interest level of
Pokémon lovers. Along with this, such game will also provide information to the players about
different types of Pokémon. In this way, with the desire to get in-depth information, Pokémon
lovers like to play this game. However, Neustaedter and Judge (2012) argued that it is highly
difficult for the player to catch rare Pokémon. Moreover, there is probability that player find
Pokémon in the busy street. In this, it is highly dangerous for the player to catch Pokémon. This
is one of the reasons due to which most of the players do not like to play this game. For instance,
if player catches Pokémon in the busy street then there is the probability that he/she will be
collided with vehicle. This in turn may result into serious injury of the player.
Celino, (2015) claimed that Pokémon Go offers opportunity to the people to go to
restaurant, coffee shops, churches, bookshops, etc. for catching Pokémon. This in turn influences
people to play such game. Moreover, by playing this game, player can take experience of
different types of places. On critical note, Chatzidimitris, Gavalas and Michael, (2016) presented
that such game places direct negative impact on the studies of teenagers and youngsters.
Moreover, with an aim to get high bonus, individuals spend their time on catching Pokémon.
Due to this, study aspect of students is badly affected. This is also the main reason due to which
parents of teenagers restrict them to play this game. Hence, by considering all above mentioned
aspects, it can be said that there are several factors which attract people to play the game of
Pokémon Go. Apart from this, some negatives are also present which affect the significance of
such game. Moreover, it directly places impact on the life of people.
2.5 Disadvantages of location based game
Neustaedter, Tang and Judge (2013) said that location based game carries several
disadvantages with itself which may affect the lives of people. Social isolation is one of the main
drawbacks which influence the importance of location based games. Moreover, location based
games such as Pokémon go influence people to devote their huge amount of time in their mobile
phones. Due to this, players are not able to spend much time with their family members and

other relatives. Hence, after sometime, people feel that their social life is completely lost due to
the use of location based mobile games. Wetzel, Blum and Oppermann (2012) presented their
views and said that location based mobile games are also the cause of eye problems in players.
When players continuously see mobile phone for playing location based games then it results in
low eyesight of them. Moreover, rays of mobile phones negatively affects the eyes and health of
human-beings.
However, Wetzel, Blum and Oppermann (2012) argued that number of accidents are
significantly increased after the development of location based games. Reason behind this is less
attention of people while playing the game. Moreover, location based games are played by
individuals through the means of mobile phones. In this situation, when players continuously
make focus on mobile phones then there is the possibility that they will suffer from any injury or
accident. However, it is critically evaluated by Bressler and Bodzin (2013) that location based
games hampers the productivity level of youngsters and teenagers to a large extent. Moreover, in
this, students spend their most of the time in playing such game rather than making focus on
studies (Advantages and Disadvantages of Pokémon Go, 2016). This in turn affects the future
growth and development level of students to a large extent.
By making evaluation of data, Serino and et.al., (2016) found that travelling expenses of
players are increased to a significant level. Moreover, for playing location based games like
Pokémon Go,player has to roam here and there. This in turn may result in the cost of high petrol,
restaurants and hotel expenses. It is necessary for the player to visit different places for catching
creatures. In this way, it may lead to high expenses and thereby affects the daily life of
individuals. Reinhardt and Heinig, (2016) also said that location based games may also create
problem of addiction among people. Habituation or psychological state may also affect the health
of individuals in terms of physical and mental. Along with this, in order to play such games more
effectually, individuals do not emphasize on surroundings. For instance, players of location
based games are also ready to take risk with an aim to get bonus. This aspect clearly shows that
there is the possibility that individuals will lose his/her life due to dangerous situation.
2.6 Ways for mitigating the limitations of location based game
Sun and Lee (2015) stated that there are several limitations which affect the popularity of
location based games. Increasing number of accidents is one of the major limitations which
places negative impact on the potential players of location based games such as Pokémon Go. In

order to overcome such problem, Niantic should provide players with radium badge which will
indicate them that there is some danger. For this purpose, gaming company needs to put sensor in
such batches. Along with this, firm also needs to inculcate lighting feature on it which will
provide indication to another person who is in front of the player. Hence, by taking into
consideration such measure, accidents can be reduced to a significant level. However, it is to be
critically evaluated by Wetzel, Blum and Oppermann (2012) that such kind of batches will limit
the possibility of accidents to some extent. For example, players enter in the busy streets where
lots of vehicles are there. In this, if someone drives rashly or fails to stop the vehicle then it may
result in injury to another person. Hence, gaming company can reduce the number of accidents
by developing awareness among players through campaign. Niantic can overcome such problem
by placing guidelines in relation to cautions on social networking sites, newspaper, television,
etc.
Celino (2015) suggested that mobile phone operators can reduce the probability of
accidents by sending message to the player. This is also the most effectual way which helps in
reducing the number of accidents to a large extent. According to the viewpoints of Fredericks,
(2016) location based games may result into lower eyesight problem among the players. In this,
author suggested to the gaming company that it should provide information to the players about
3D speculators. This in turn protects players from harmful raises and thereby offers amazing
experience to them. Moreover, 3D speculators provide players with better visual and playing
experience. Hence, it is one of the most effectual ways which can be undertaken by the gaming
companies in order to overcome such problem. However, Mueller and Isbister (2014) argued that
location based games make player isolated from their social life such as from friends and family
members. Moreover, for getting high bonus in terms of Pokémon coins, players spend most of
their time on catching Pokémon. Due to this, players do not spend their time with friends and
family members. This problem can be overcome only when players themselves understand the
importance of their work. Along with this, if management restricts employees to play this game
within organization then productivity can be maximized.
In addition to this, mobile companies also need to manufacture system in such a manner
which makes use of less battery as high battery usage is one of the main drawbacks of location
based mobile games (5 Ways to Improve Pokémon GO from a Location-based Game Designer,
2016). It is not possible for every player to carry power bank with himself or herself. Thus, by

manufacturing high battery power mobile phones, this problem can be solved to a significant
level. Hence, gaming company, mobile manufactures and players need to consider all such
factors for mitigating the drawbacks of location based mobile games. Overall, it can be said that
by considering all the above mentioned ways the disadvantage which are related with location
based game can be mitigate.

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
Research methodology consists of systematic process with the help of which scholar
collects data for its study (Research methodology, 2016). In other words, it can be said that
research methodology depict the way of applying the research methods in the field of study. In
dissertation given chapter have significant importance, this is because with the help of it
researcher can prepare an outline for conducting its study upon specific topic. Thus, through this
way formulated objectives of the study has been met.
3.2 Research philosophy
Research philosophy is the belief which explains that how data in relation to the
particular topic has been collected and analysed. In addition to this, it can also be said that
research philosophy basically deals with the source and development of knowledge. Therefore, it
helps in developing knowledge with respect to the particular topic. It is through this way only,
researcher of the study can guide its efforts towards correct direction. The philosophy are of
Illustration 1: Research philosophy
(Source:O'Leary, 2013)

several types such as positivism and interpretivism (Short and et.al., 2012). The first philosophy
is of positivism and it is based on the context that only factual knowledge can be gained by the
scholar through observation. In the given type of philosophy the main role of researcher is to
gather the data for its study and draw interpretation from it. This philosophy is thoroughly based
on the quantifiable observation.
Besides this, interpretivism is being regarded as another research philosophy. This
philosophy involves scholar for the purpose to interpret the result of the conducted study. In
other words, it can be said that interpretivism philosophy helps in integrating the interest of
human in the conducted study. In addition to this, the given philosophy is thoroughly based on
the naturalistic approach for collecting data which are as interview and observation. Furthermore,
the researcher of the study which make use of given philosophy also take help from the
secondary method of collecting data (Kitchin and Tate, 2013).
In the current study which is based on the topic of assessing the factors which influence
the player to play Pokémon Go interpertivism philosophy has been taken into consideration. The
main reason behind using this is that the philosophy does not possess any hypotheses. In addition
to this, with the use of given method scholar of the present study can get in-depth information
about the topic upon which it is conducting its study. Thus, it is by complying with given type of
activity only the objectives which are formulated for current study has been met.
3.3 Research approach
The manner upon which scholar tend to conduct its study upon the specific topic is being
called as research approach. The research approach is basically is of two type and for the
researcher it is very easier with regard to recognise both of them. Here, deductive is being
consider as one of the form of research approach and it basically tests the validity of the
hypotheses which is being formulated by the scholar of the study. In addition to this, it can also
be said that when researcher moves its study from general to specific then in the given situation
deductive research approach has been applied by it (Farrokhyar and et.al., 2014). In deductive
approach, researcher at first formulates hypothesis on the basis of existing theory and afterwards
it makes the decision about several tests which is being used by it in order to test the formulated
hypotheses. Hence, at the end researcher will have to make a decision that whether it should have
to accept or reject null hypothesis.

However, a completely different approach is being followed by the scholar of the study in
the case of inductive research approach. In this approach, researcher does not formulate
hypotheses. Thus, herein scholar uses aim and objectives of the study as a base for conducting
whole analysis. Hence, herein researcher moves its study from specific to general. In inductive
approach, scholar formulates new theory on the basis of observation which is being conducted by
it. In the study of assessing the factors which influence the player to play Pokémon Go inductive
research approach has been applied (Denzin and Lincoln, 2011). It is due to the fact that the
study lacks hypotheses. Furthermore, with the use of given approach new theory in relation to
the given topic can be formulated by the scholar.
3.4 Research strategy
Research strategy formulates outline of whole study. It is the plan of action which gives
direction to researcher for conducting the study upon the selected topic. Thus, it communicates
the manner to perform study upon the particular research issues in an effectual way. Thus, it can
also be depicted that it is the type of general plan which helps in resolving all the answers which
are related with the respective study or examined research problem. However, it has been seen
that an effective research tactic will be selected by scholar if it has designed its aim and
objectives in an appropriate manner. As per the research onion, the research tactic is of several
types and it consists of case study, experiment, survey, grounded theory and action research.
These all mentioned tactics have their own pros and cons (Bryman, 2012). However, in the
current study which is associated with the topic of assessing the factors which influence the
player to play Pokémon Go, survey type of research tactic has been applied. In this context,
researcher will carry out detailed analysis upon the topic which is being chosen by it. The given
method will also enable researcher in the task to collect the views and opinions of the selected
sample of the study. Hence, through this way researcher can reach on to the main or basic
conclusion for its study. In addition to the with the help of survey technique, scholar of the study
effectively analyse the main research problem of the conducted study. Through this way, it can
guide its direction towards correct path or towards the final conclusion for the present study.
3.5 Research purpose
It depicts about the main objective behind the conducting study on the selected topic.
Herein, it is examined that it is very essential for the researcher that it should clearly specify the
purpose of doing the study upon selected topic. This is because, if this will not being done then

in the given situation it will become very difficult for the scholar with respect to reach on to the
formulated aim and objectives of the study. However, it has also being examined that research
design does not give conclusive or the final answer to the research question.
The research purpose is of three type such as explanatory, exploratory and descriptive
etc. The researcher of the study make use of explanatory research design when it is more
interested in terms of assessing the cause and effect relationship between two varied variables
(Stanley, 2013). Furthermore, the researcher will make use of exploratory research design when
it is more interested in assessing different features which is related with the current study. But, in
the current study which is related with the topic of assessing the factors which influence the
player to play Pokémon Go exploratory research design has been taken into consideration. This
is used because the scholar of the current study is interested in generating insight into the current
situation. In addition to this, the sample which is collected for given study is small and it is due
to the presence of given aspect also descriptive research design has been used in the current
study. Moreover, by using this technique researcher can get insight into the research problem and
thus it can form an effectual conclusion for its study.
3.6 Data collection
Data collection is being consider as the process to gather and assemble information in
relation to the particular topic. In research, data collection tend to have significant importance.
Here, with the help of data collection methods researcher can collect number of data for its study.
Thus, the data which is being collected by it can be used in order to draw conclusion in related to
the selected topic under study. In accordance with the given context, there are two methods
examined with the help of which researcher can collect data for its study. It consists of primary
and secondary (Innis and et.al., 2012). When researcher does not take help from the previous
study and will assemble new data for its conducted study then it is being called by the name of
primary method of data collection. Secondary methods of data collection is just opposite to it.
This is because, in this method researcher do take help from the other scholars study. Through
this way, researcher prepares the base for its conducted study.
In the current study, researcher make use of both primary and secondary means of data
collection. Here, with an aim to collect the primary data researcher has formulated questionnaire.
The questionnaire framed possess both open and close ended type of questions. With the help of
given type of questionnaire, views and opinions of the respondents can be examined in more

effectual way. Besides this, data for the present study has also being collected with different
secondary sources which consists of books, journals and online articles etc (Holloway and
Wheeler, 2013). Thus, by using the combination of these all given methods researcher can
effectively reach on to the aim and objectives of present study.
3.7 Sample and sampling
For the researcher, it is very difficult with respect to conduct its study upon whole
universe. This is because, if it is done then it will lead to develop number of complications in
front of researcher. Furthermore, this thing will also take lots of time of researcher which it
always lacks. It is due to the presence of given aspect, there is a need of collecting sample is
being arise among scholar. In this regard, it can be said that sample is the small part which
basically show that how whole thing should be looked like (Sample, 2016). On the other hand, in
other words it can also be stated that sample is the subset which should show the characteristic of
whole population. But, in case if this will not happen then it becomes very difficult for the
researcher in terms of drawing an effectual conclusion for the current study. Here, in order to
gather sample researcher will have to take help from different sampling technique. Thus, it can
be said that sampling is being regarding the systematic process with the help of which scholar
can collect data for its study. The sampling techniques are of two types such as probability and
non probability. However, in the current study which is related with the topic of assessing the
factors which influence the player to play Pokémon Go non probability sampling technique has
been used. In this respect, snow ball sampling technique has been used. In this technique, sample
for the study has been collected by forming chain (Gray, 2013). For example, researcher has
contacted with one person who play the game. Here, researcher will tell the respective individual
to suggest the name of other person who also play this type of game. Hence, through this way
sample for the current study has been assembled. Herein, with the use of this method 50 people
who play Pokémon Go game is being selected as the sample.
3.8 Data analysis
It is being consider as another most important element after data collection section.
Herein, for the researcher it is very necessary that it should make use of appropriate technique
for the purpose to make an analysis of collected data under study. Thus, data analysis is the task
to make or perform analysis of the collected data and hence draw interpretation from it. Herein,
with an aim to make an analysis of the collected data of present study, thematic analysis method

has been taken into consideration. In this regard, the data which is collected for present study has
been analysed by forming themes (Easterby-Smith, Thorpe and Jackson, 2012). Furthermore, in
order to represent the collected data under study different graphs and charts has been framed. It
is an effective way to represent the result of conducted analysis. This is because, it gives clear
idea to the scholar about the things which is happening in each theme. Thus, by complying with
given type of activity scholar can meet the objectives of current study.
3.9 Ethical consideration
There are different type of ethical aspect has been considered by the scholar of present
study which is based on the topic of assessing the factors which influence the player to play
Pokémon Go. At first researcher has considered that it should communicate the aim and
objectives of present study to its sample. This is done with an aim to establish transparency
between sample and the researcher of the study (Short and et.al., 2012). In addition to this, effort
has also being made by the researcher of current study in terms of securing the confidential
information of its sample at appropriate place.
3.10 Researcher limitation
There are some limitations are also examined which is related with present study. Thus,
these limitations tend to have significant effect on the final result of conducted study. The
limitations are finance and time (O'Leary, 2013).

CHAPTER 4: DATA ANALYSIS AND DISCUSSION
4.1 Introduction
Data analysis is being regarded as the systematic process of applying different statistical
techniques for making the evaluation of the collected data under study. In the dissertation,
respective chapter has importance because with the help of given section the objectives which is
being framed for current study can be fulfilled. Through this way, scholar can formulate the
conclusion and recommendation section of the study.
4.2 Thematic analysis
In this section, number of themes has been prepared as per the prepared questionnaire. It
is depicted in below:
Theme 1: Players are playing Pokémon Go game from last 15 years
Responses Respondents Percentage
From last 10 days 10 20.00%
From last 15 days 25 50.00%
From last one month 5 10.00%
From more than one month 10 20.00%

Illustration 2: Theme 1
Interpretation and analysis: In this theme, researcher wants to examine the time tenure during
which the players of Pokémon Go has been playing this game. In accordance with the given
context, on the basis of analysis it is examined 50% of the respondents had said that they are
using this game from last 15 days. However, there were some respondents who had said that
they are playing the game from last 10 days. They have given such type of response because
of their lack of awareness regarding the game. In this context, majority of sample had said
that they do not have any information about the presence of given type of game in market.
Due to this, they have spend such less hours for playing this game. Besides this, 10% of the
sample had said that they are playing this game from last one month. However, around 20%
of respondents had said that they have been playing Pokémon Go game from more than one
month. These are those players who liked the game a lot. Furthermore, these players also
entailed that Pokémon Go game gives them a completely new experience of playing games.
Furthermore, it will also gives them an opportunity to become the part of the game and it the
reason why they are playing the respective game from more than a month.
Theme 2: Players are strongly agreed with the fact that Pokémon Go game enables them to
make a visit at different places
Responses Respondents Percentage
Strongly agree 20 40.00%
Agree 10 20.00%
Neither agree nor disagree 5 10.00%
From last 10 days
From last 15 days
From last one month
From more than one month
0
0.1
0.2
0.3
0.4
0.5
0.6
Percentage

Disagree 10 20.00%
Strongly disagree 5 10.00%
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
Percentage
Illustration 3: Theme 2
Interpretation and analysis: Here, in the given particular theme the scholar of the study wants to
get the information about the reason due to which players play Pokémon Go game. Thus, it is
due to the presence of given aspect the respective question is being asked by the scholar. Here,
majority of respondents had given their strong agreement with the theme that Pokémon Go game
enables player to make the visit of different places. The sample had responded in such a way
because they believe that it is due to the Pokémon Go game only they had come to know about
different places where they can go for tourism purpose. Furthermore, some respondents had said
that due to this game they had got information about several unseen places of their city as well as
country. In this regard, 20% of sample had just given their agreement with the above mentioned
theme. Moreover, 10% of respondents had not given their response in any of the following form
such as “Agreement” or “Disagreement”. Besides this, 20% of the players had denied with the
fact that Pokémon Go game enables them to make a visit at different places. In the similar way,

some respondents had given their strong disagreement with the asked question. They are those
employees whose motive of playing Pokémon Go game is not related with travelling.
Theme 3: Players are agreed with the fact that they are attracted towards Pokémon Go
because it makes them feel like they are actually the part of game.
Responses Respondents Percentage
Strongly agree 10 20.00%
Agree 25 50.00%
Neither agree nor disagree 0 0.00%
Disagree 10 20.00%
Strongly disagree 5 10.00%
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
0
0.1
0.2
0.3
0.4
0.5
0.6
Percentage
Illustration 4: Theme 3
Interpretation and analysis: In the given theme also researcher wants to improve the knowledge
about the fact which tend to influence players for playing Pokémon Go game. On the basis of
conducted analysis, it is examined that 25 out of 50 respondents had said that they are totally
agreed with the above given statement which entail that they play respective game because it

makes them feel like they are actually the part of game. In this regard, players had also said that
playing the game like Pokémon Go is completely new experience for them. Furthermore, here
players had not seen any such type of innovative location based game which can be played
through their mobile phones. Hence, it is due to the presence of this aspect the players are
attracted towards the virtual reality game in an effectual way. In addition to this, 20% of the
respondents had given their strong agreement with the above mentioned theme. However, some
respondents had shown their disagreement with regard to the above asked question. This is
because, they believe that above mentioned unique aspect of game does not attract them much as
they are attracted towards the game because it gives them chance to make travel from one place
to another. Overall, it can be said that the game connection with the real world is being consider
as one of the prominent reason which influences player to play Pokémon Go game.
Theme 4 Players likes Pokémon Go show and due to which they play this game.
Responses Respondents Percentage
Yes 40 80.00%
No 10 20.00%
Cannot say 0 0.00%

Yes
No
Cannot say
Illustr
ation 5: Theme 4
Interpretation and analysis: In this theme, researcher wants to examine that whether Pokémon
Go show is the main reason or not due to which players are attracting towards the given game.
Thus, on the basis of given aspect it has been assessed that 80% of the respondents had given
their response in the form of “Yes”. This depict that there are many respondents who like the
show which is based on Pokémons very much and due to this they had taken the decision for
playing respective game in an effectual way. Moreover, some respondents had said that in
Pokémon show they have seen many creatures which have some type of powers. Hence, these
respondents wants to personally get the experience of the power which Pokémons possess and it
is the reason why they have indulged themselves in the respective game in an effectual way.
Besides this, around 20% of the respondents had denied with the fact that they liked Pokémon
Go because of the cartoon series upon which this game is based. They are those respondents who
had not seen the cartoon serial of Pokémon Go game but still they are attracted towards its
because of its unique and innovative aspect. These players had said that the respective game
gives them an opportunity to play game with number of players as it does not have any player
limitation. Furthermore, they play this game because it gives them the chance to become the part
of game and carry out fights between different types of collected Pokémons.

Theme 5 Players agreed with the fact that attractive graphics is the reason for playing Pokémon
Go game
Responses Respondents Percentage
Strongly agree 10 20.00%
Agree 25 50.00%
Neither agree nor disagree 0 0.00%
Disagree 10 20.00%
Strongly disagree 5 10.00%
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
0
0.1
0.2
0.3
0.4
0.5
0.6
Percentage
Illustration 6: Theme 5
Interpretation and analysis: In this theme also scholar wants to explore the reason which induce
players for playing the Pokémon Go game. Hence, the researcher has asked from the collected
sample of current study that whether they play this game because of attractive graphics or not. In
this respect, 25 out of 50 sample had given their strong agreement with regard to the asked
question that attractive graphics is the main reason for playing Pokémon Go game. They have
responded in such a manner because the respective game make their players feel like that they
are actually the part of game and possess the possession of some Pokémons which can be used

by them for any purpose. Furthermore, these players also liked the concept of Pokémons fighting
at appropriate place. The players also personally experience the powers which Pokémons have
among themselves. This response were also supported by 10 out of 50 respondents. However,
there were 20% of respondents who had given their negative reaction towards the above stated
statement. This is due to the fact that these respondents believe that attractive graphics of game is
not the source of attraction of game. The thing which attract most about the game is its
connection with the virtual reality. Herein, they like the thing about the game that it make them
feel like they are actually playing with Pokémons who hear and work according to their
instructions.
Theme 6 Negative actions which are taken by regulatory authorities restricts players to play
Pokémon Go game
Responses Respondents Percentage
Yes 35 70.00%
No 15 30.00%
Yes
No
Illust
ration 7: Theme 6
Interpretation and analysis: In this particular theme, researcher basically wants to examine the
negative aspect which is related with the game. Thus, it is the reason why this particular theme is
framed by the scholar of present study. In accordance with the given context, on the basis of
conducted analysis it is assessed that 70% of respondents had given their response in the form of

“Yes”. This entail that the negative actions which have taken by different regularity authorities
tend to restrict them for playing the Pokémon Go game in an effectual way. In this context, many
respondents had said that they have heard many bad and shocking news about the game. Due to
this they had a fear in their mind regarding the Pokémon Go. In addition to this, this game is
restricted in many regions and nations because of some security purpose. Therefore, it is due to
the presence of given aspect regulatory authorities of nations have taken strict action towards it.
Besides this, 30% of the respondents had denied with the statement such as “Negative actions
which are taken by regulatory authorities restricts players to play Pokémon Go game”. They had
responded in such a way because they are very much fond of this game. Furthermore, they are
such a big fan of this game that they are not afraid from any negative aspect which is related with
the given game in an effectual way.
Theme 7 Players of Pokémon Go faces the problem of place constraint and due to which they do
not like to play respective game
Responses Respondents Percentage
Time constraint 15 30.00%
Place constraint 25 50.00%
Others 10 20.00%

Time constraint Place constrain Others
0
0.1
0.2
0.3
0.4
0.5
0.6
Percentage
Illustration 8: Theme 7
Interpretation and analysis: Here, researcher wants to examine the negative consequences which
is being related with Pokémon Go game. For this purpose, different options have been framed by
researcher of current study. Therefore, on conducting analysis it is assessed that majority of
respondents had given response that place is the major constraint which they face while playing
this game. Herein, in this regard respondents had said that sometime the Pokémons are placed in
such locations which seems totally impossible for players with regard to catch the same. For
example, such places could be mid area of lake and high traffic areas etc. This constraint tend to
restrict them for playing this game as it involve lots of risk. Furthermore, 30% of respondents
had said that time is the major constraint which create hurdle in front of them and hence create
restriction for playing Pokémon Go game. They have responded in such a way because they
believe that due to their engaged work schedule they do not spare some time for such type of
games. Besides this, 20% of respondents had said that time and place is not the constraints for
them as they believe that they do not like to play this game as it make them isolate from the
society of family members.

Theme 8 Majorities of customers have spent more than 6 hours in game when it is newly
introduced in market
Responses Respondents Percentage
Less than 1 hour 0 0.00%
Between 1-3 hour 15 30.00%
Between 4-6 hour 5 10.00%
More than 6 hour 30 60.00%
Less than 1 hour
Between 1-3 hour
Between 4-6 hour
More than 6 hour
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Percentage
Illustration 9: Theme 8
Interpretation and analysis: From the above theme, it is assessed that around 60% of
respondents had said that they tend to spent more than 6 hour in playing this game when it is first
launched in market. They have replied in such a manner because they find this game very
interesting. Herein, some respondents had said that this game was a completely new experience.
Furthermore, it is due to this game only they can be able to travel from one place to another.
Thus, it is the reason why majority of customers spent more than 6 hours in game when it is
newly introduced in market.

Theme 9 At present, people spent less than one hour on this game
Responses Respondents Percentage
Less than 1 hour 35 70.00%
Between 1-3 hour 15 30.00%
Between 4-6 hour 0 0.00%
More than 6 hour 0 0.00%
Less than 1 hour
Between 1-3 hour
Between 4-6 hour
More than 6 hour
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
Percentage
Illustration 10: Theme 9
Interpretation and analysis: In the given theme, scholar wants to analyse the current condition of
game. In this context, on the basis of analysis it is examined that at present players who play
Pokémon Go tend to spend less than one hour in the game. This is because, now many of the
people find this game very boring. Furthermore, some respondents believe that it is a very time
consuming game.
Theme 10: Pokémon Go game is very boring and monotonous
Responses Respondents Percentage
Time consuming 10 20.00%

Boring and monotonous 40 80.00%
Time consuming Boring and monotonous
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Percentage
Illustration 11: Theme 11
Interpretation and analysis: In this theme, scholar wants to examine the reason behind the
decreasing popularity of respective game. In this context, many of the respondents had said that
the game is very boring. This is because, here players will always have to kept searching for
Pokémons in number of places. This makes the game more monotonous.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
Summing up all the facts and figures from the whole study, it can be stated that there are
certain factors examined which has influenced the players to play Pokémon Go game. In
accordance with the given context, it has been examined from the conducted study that there are
many players who has been playing this game from last 15 days. This indicate that there are
many probable players who still do not have knowledge about the presence of given game in
market. Furthermore, it has also assessed that accessibility is being consider as another
significant issue which is influencing individual for not playing this game. In this regard, it is
analysed that this game can be downloaded by that specific users who have advanced version of
aneroid phone. Herein, it is due to the presence of given aspect majority of the players who are
taken as the sample for the current study has been playing the respective game from last 15 days.
The study also depict that there are some players who has been playing this game from last one
month. This is because, they liked the respective game a lot. Moreover, they also believe that
playing this game is a completely new experience for them. This is because, earlier these
individuals have not taken an experience of such game in which they have to indulge themselves.
In this regard, Bressler and Bodzin, (2013), have stated that youngsters and teenagers are the one
who take high level of interest in Pokémon Go. This shows that the game is basically popular
among the young buyers. This is because, they are basically fond of such type of games which
involves combination of both physical and mental activity.
In addition to this, the data analysis and discussion section also entail that the game
enable players to make a visit at different places. Hence, this has been considered as another
biggest reason which tend to influence players for playing the Pokémon Go game. In this
context, respondents had said that due to this game they have got information about several
unseen places of their city as well as country. Here, in order to track or catch the Pokémons
individuals will have to make a visit at different places. This is the type of fun activity, but at the
same time it gives opportunity to the individuals for improving their knowledge about the places
regarding which they do not have any information. Thus, this unique feature of location based
game has influenced many players for playing this game in an effectual manner. Moreover, the
study also conclude that the game connection with the virtual reality has also being considered as
another most significant factor which has influenced players for playing Pokémon Go game. It

has been examined that this game is just similar to its famous cartoon television series such as
Pokémon. Here, in this series different masters of Pokémons collect varied creatures who have
certain powers. Furthermore, on timely basis the masters of Pokémons carries out fight between
own and other Pokémons. Thus, from the movement fight ends the winning master will win the
possession of the Pokémon of their competitor. The same type of thing is also followed in the
respective game but in slight different format. Herein, on winning the battles of Pokémon
respective players will be rewarded with Pokécoins. Pokécoins are the type of currency in game
which players could use in order to purchase number of Pokéballs and revives. These coins will
assist players in their future fights.
Thus, these all things make the players feel like they are totally involved in the game.
Due to this factor, they are more attracted towards respective game in an effectual way.
Furthermore, it has also being found out from the conducted analysis that the many people plays
this game because they liked the show which is based on Pokémon very much. In this regard,
many respondents had said that they are very much influenced with all the characters which are
used in the Pokémon series. Hence, by playing the respective game individual can get the
practical experience of the show which they have seen in their childhood days. However, the
study also entail that there are some people who have not played the respective game but still
they have downloaded the given game because of its innovative aspect. From this another factor
for playing this game has also explored. Herein, from the conducted study it has also being found
out that this game does not have limitation regarding the number of players as this can be played
by number of individuals. Furthermore, the game aspect of giving practical experience to the
players is being consider as another aspect which motivate players for playing the given type of
game in an effectual way.
In addition, from the conducted analysis it has also being found out that attractive and
real graphics of the game also induces players for playing this game in an efficient way. While
playing the game, players will actually feel like that they actually have the possession of
different Pokémons. This experience will tend to enhance more when the masters or the players
will tend to perform fight between their collected Pokémons. The given statement is also
supported by the authors from literature review section. Therefore, it is due to the presence of
given aspect only respective factor can also be consider as one of the most significant element
which has influenced players for playing Pokémon Go game in an efficient way. The study also

entailed that there are different negative actions which are being taken by the government of
nation tend to restrict players for playing this game.
Herein, from the conducted analysis it is explored that many respondents had said that
they have heard many bad and shocking news about the game. Due to this they had a fear in their
mind regarding the Pokémon Go. In addition to this, this game is restricted in many regions and
nations because of some security purpose. Therefore, it is due to the presence of given aspect
regulatory authorities of nations have taken strict action towards it. But, it has also being found
out that there are some respondents who do not care much about these type of news because they
are totally crazy about the game. Moreover, they are such a big fan of this game that they are not
afraid from any negative aspect which is related with the given game and will like to play this
any cost or the circumstances.
Besides this, the study also give description about the number of problems which restrict
the players for playing the respective game in an effectual way. Among given alternatives place
is being regarded as one of the most significant problem which is related with given game. In this
regard, it has been found out that sometime the Pokémons are placed in such locations which
seems totally impossible for players with regard to catch the same. For example, such places
could be mid area of lake and high traffic areas etc. This constraint tend to restrict them for
playing this game as it involve lots of risk. However, some people have said that time is one of
the most significant issue which create hurdle in front of them and thereby restrict them for not
playing the given game in an effectual way. In accordance with the given context, from the
conducted analysis it is also identified that time is another most critical issue which create hurdle
in front of individuals and thus restrict them for playing Pokémon Go game. In order to play this
game, people needed sufficient time but majority of people feels lacking in this aspect and hence
due to this they will not spare some time for playing the Pokémon Go game. However, it has also
being examined from the conducted study that at present people spent less than 1 hour on this
game. This is because, they now find this game very boring as well as monotonous. Thus, it can
be said that Pokémon Go was consider as very popular game at the time when it was launched
but gradually its popularity has been declining due to variety of reasons.
5.2 Recommendation
Number of recommendations are drawn on the basis of data analysis and
recommendation section of current study which is based on the topic of assessing the factors

which influences players to play Pokémon Go. In this regard, it is suggested to the manager of
Pokémon Go game that with an aim to reduce the accidents related with given game, an
individual should provide some type of radium badge to their players. This badge will play the
role of safety instructor and thus guide the players by giving them information about different
places which can be prove as danger for the life of individual.
In this regard, from the conducted analysis it is found out that there are many players who
have been playing this game from last 15 days only. In accordance with the given context, it is
suggested to the manager of Pokémon Go game that it should make the thorough promotion of
this game. This is because, it is by complying with given type of activity only individual can
deliver the information about the presence of such game in market among the large number of
people. For this purpose, cited game manager can make use of different promotional techniques
such as placing ads in social networking sites and making use of different traditional promotional
means such as newspaper and magazines etc. Through this way, significant increment in the
number of players playing this game will be carried out. Due to this, overall benefit can be
incurred by manufacturer of this game in the form of increase profit and sales.

REFLECTIVE STATEMENT
The whole process of preparing the given report has helped me a lot in terms of
improving my knowledge and skill in an effectual way. Prior to this report, I do not have
information about the existence of such type of game in market. But, on doing this study I have
improved my knowledge regarding the respective game. Furthermore, it is due to the presence of
given game only I have found out significant improvement in my researching skill. Herein, with
an aim to conduct the study upon respective topic, I have taken help from both primary and
secondary sources. Hence, with the help of these means only I have improved my researching
skill. In addition to this, I have also found out lots of improvement in my presentation skill. Here,
it is with the help of given skill only I am able to carry out my efforts in terms of presenting my
work in an effectual manner.

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APPENDIX
Appendix 1: Questionnaire for Pokémon Go players
Name:....................................................................................................
Age:.......................................................................................................
1. How long you have been playing Pokémon Go?
 From last 10 days
 From last 15 days
 From last one month
 From more than one month
2. Pokémon Go enables player to make a visit at different places.
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
3. Players are attracted towards Pokémon Go because it makes them feel like that they are
actually the part of game.
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
4. Did famous cartoon show (Pokémon) is the main reason for playing this game?
 Yes
 No
 Cannot say
5. Players play Pokémon Go because of attractive graphics.
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree

 Strongly disagree
6. No restriction upon the number of players is the main reason for playing Pokémon Go game?
 Yes
 No
 Cannot say
7. Did the negative actions which are taken by regulatory authorities restrict you to play
Pokémon Go?
 Yes
 No
8. Among these, what are the major problems which restrict you for not playing Pokémon Go
game?
 Time constraints
 Place constraints
 Others
9. How much time have you spent on this game when at first it is launched in market?
 Less than one hour
 Between 1-3 hour
 Between 4-6 hour
 More than 6 hour
10. How much time do you give to this game at present?
 Less than one hour
 Between 1-3 hour
 Between 4-6 hour
 More than 6 hour
11. What are the main reasons for you regarding not spending much time in this game?
 Time consuming
 Boring and monotonous
11. What are the significant improvement which you believe should be made in Pokémon Go
game?