Tourism in India: A Comprehensive Analysis

This assignment delves into the multifaceted aspects of tourism in India. It examines both 'push' and 'pull' factors that attract tourists, considering the role of nationality in shaping travel preferences. The analysis encompasses spatial planning, sustainable tourism practices, brand management of cross-border destinations, destination image perception, and environmental impacts associated with mass tourism. The assignment utilizes quantitative data on tourist arrivals and qualitative research approaches to provide a comprehensive understanding of the Indian tourism landscape.

Tourist Destination
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Table of Contents
INTRODUCTION ...............................................................................................................................4
TASK 1.................................................................................................................................................4
AC 1.1 Analysis of the main tourist destinations of the world: UK and India ...............................4
AC 1.2 Analysis of statistics for measuring the tourism destination trends and predict future
trends ...............................................................................................................................................5
TASK 2 ................................................................................................................................................7
Attached in ppt ................................................................................................................................7
TASK 3 ................................................................................................................................................7
3.1 Comparison of current leading tourist with that of currently developing tourist destinations. .8
3.2 Characteristics of a tourist destination affect its appeal...........................................................10
TASK 4...............................................................................................................................................11
AC 4.1 Analyse issues that affect the popularity of destination....................................................11
AC 4.2 Potential for responsible tourism to enhance the host community at worldwide tourist
destinations....................................................................................................................................12
References..........................................................................................................................................14
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Illustration Index
Illustration 1: Tourist Arrival in India..................................................................................................6
Illustration 2: Tourism of India ............................................................................................................7
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INTRODUCTION
Tourist destinations are one of the most important part for the countries as they attract
visitors to visit and enjoy their trip. Travel and tourism companies are chosen by the tourist as per
the destinations offered by them. In present time, travel and tourism firms are contributing in
economic growth and development of the countries. It is important for these enterprises to offer
innovative and good standard services to the passengers (Baggio, Mottironi and Corigliano, 2011).
The places are selected by the customers on the basis of historical importance, attractions,
entertainment, services, amusement, entertainment and many other factors. So it is necessary for the
countries to look after their tourist destinations properly and provide quality services to the visitors
for developing effective image in-front of them(Carlo, 2015).
The present study is based on the given case scenario of TUI group. Tourist destinations of
UK and India are taken into the consideration for explaining the various aspects of the report. It
includes analysis of the tourist destinations, issues affecting the popularity, various factors of
destinations and appeal of them.
TASK 1
AC 1.1 Analysis of the main tourist destinations of the world: UK and India
As per the given case study, the two countries taken for analysing their tourist destinations
are UK and India. These are as follows:
Tourist Destinations of UK:
The tourist destinations of the UK are the 8th biggest in the world with the 34.4 million
visiting of people in the year of 2014. Customers from the various nations like to visit UK and
enjoy its tourist destinations. As per the information of VisitBritain, government of this nation
spends a lot for improving and developing the tourism. This results to attract and influence
large number of individuals to visit the tourist destinations (VisitBritain, 2016). There are
various destinations in UK such as zoos, national parks, theme parks, castles, art galleries,
forts and monuments, palaces and many more. The major cities of the UK tourism are
London, Wales, England and Scotland.
Tourist Places Number of visitiors Money Spent Kinds of visitiors
British Museum 6820686 16 million Students, researchers,
history lovers and other
visitors
The National Gallery 5908254 15.5 million Artists
Southbank centre 5102883 16.4 million Culture lovers
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London Eye 4712581 17.1 million All
Victoria and Albert
Museum
3432325 15.4 million Any type of visitior
Tower of London 2785289 17.5 million Artists and other people
British Library 1579270 14 million Readers and
researchers
Birmingham Museum
and Art Gallery
936839 14.9 million Architect Lovers
Royal Botanic Gardens
Edinburgh
889420 16 million Scientists, students and
other individuals
Oxford University
Museum of Natural
History
640092 15.5 million Any visitior and history
lovers (Fraga, 2014)
Tourist Destinations of India:
Indian tourism is rapidly growing and helping in its development and economic growth. As
per the calculations of the World Travel and Tourism council, the travel and tourism of India earned
8.31 lakh crore in 2015. It results to support approximate 37.315 million jobs of the nation and
provides 8.7% of total employment. On the other hand, according to the Travel and Tourism
competitiveness report 2015, rank of this country is 52 out of 141 nations. Tourism of India includes
zoos, national parks, waterfalls, beaches, forts and monuments, caves, valleys, mountains, temples,
etc which influences customers to visit it. Goa is most famous tourist destination of India which
attracts foreigners a lot towards the culture (Guthrie and Anderson, 2010).
As per the calculation it has been found that in April 2013, 540,580 people arived at the
tourist destinations of the India. Famous and popular tourist destinations of the nation are Taj
Mahal, Qutab Minar, Red Fort, Amer Fort, Akashardham, Humayun's Tomb, Pangong Lake of
Ladakh, Living Root bridges of Meghalaya, Scuba diving of Andaman Islands, Manali, Rann of
Kutch and many more. According to the India's medical tourism sector it has been found that
government is spending US$ 3billion on its tourism. Around 184,298 foreign patients travelled to
India for taking proper and effective medical treatments (Heeley, 2011).
AC 1.2 Analysis of statistics for measuring the tourism destination trends and predict future trends
Tourism Trends of UK and future requirements:
There is great change in the tourism trends of UK in last many years. Changing time
has changed the way travel and tourism companies work and attract customers to visit the
tourist destinations (Jung, Ineson and Miller, 2014). Data with respect to the tourism
destination trends of UK is as follows:
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Year Number of
Visits (m)
Spend $ (bn) Average spend
per visit
Average night per visit
2010 29.81 16.7 £567.00 7.6
2011 30.8 18 £584.00 7.6
2012 31.1 18.6 £600.00 7.4
2013 32.7 21.2 £650.00 7.5
2014 34 22 £636.00 7.7
From the above analysis it has been found that number of visitors of the UK are
continuously increasing from last four to five years. Reduction in the number of tourists affects the
economic growth of nation. It is essential to use effective strategies for attracting customers of
various nations rto visit the UK and enjoy the various tourist attractions. As per the future trends,
UK needs to use innovative marketing strategies for influencing people to visit it (Mok, Sparks and
Kadampully, 2013). Along with this, it needs to improve the services by enhancing security and
safety with the healthy environment. People are becoming health conscious nowadays, so it is
essential for the UK to provide proper and effective services to the tourists as per their requirement
and expectations. By meeting the needs of the visitors, country will able to increase its profitability
and economic factor. It needs to increase the investment on the tourist-attractions for making them
more attractive and eye catching (Leask and Rihova, 2010).
Tourism Trends of India and future requirements:
The above figure represents the total arrival of tourists in India and as per it, visitors arrival
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Illustration 1: Tourist Arrival in India
Source (India Tourist Arrivals. 2016.)

was highest in between October 2015 to January 2016. Customers from the different nations like to
visit India due to its multiple culture, festivals, languages, food and attractive destinations (Pastor,
2014).
The above graph shows the increase in tourism of India in last 8 years. This result shows that
tourism of India is increasing and influencing individuals to visit its different tourist destinations.
Country needs to improve its services and tourism products for inviting more individuals. It is
important for the Indian government to focus on the green and cultural tourism trend for increasing
the number of visitors (Mehmetoglu and Norman, 2013). Along with it, government can give
importance to the sustainable tourism as well. Both the trends will help in grabbing the attention of
individuals of the different nations. For effective impression, nations must have to improve its food
quality, sanitary facility, infrastructure, etc. Along with it, India can provide more safety and
security to the foreigners for preventing them from any type of attack or natural calamities
(Damonte, Collins and Megehee, 2012).
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Illustration 2: Tourism of India
Source (Number of foreign tourist arrivals in India from 2008 to 2016, by month. 2016)

TASK 2
Attached in ppt
TASK 3
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3.1 Comparison of current leading tourist with that of currently developing tourist destinations
The aim of this study to analyze tourism activity in order to find out the destinations
characteristics affect the visitors (Correia, Kozak and Ferradeira, 2011). The examination of
characteristics between the appeal of current leading tourist destinations and developing tourist
destinations is as follows:
Characteristic India UK
Physical Tourism is main contributors
in economic, social and
cultural aspects. The India
faces the poor urban
infrastructure due to corruption
in politics. The lack of clean
water due to the unawareness
and ratio of uneducated
people. The country is facing
the bad transportation facilities
through the improper linkage
of the road and air connectivity
(Hudson, Wang and Gil, 2011).
UK Tourism performance has
been increased since many
years continuing the finance of
the country. The collaboration
with other countries tour
operator enhance the
resources, technology that
reflect the infrastructure of the
country. The tourism also
educate the people to
understand the clean and green
environment scheme (Karanth
and Nepal, 2012).
Economic Nowaday, tourism services has
contributing 65% in the Indian
economy. The number of
foreign tourists arriving from
overall world increase revenue
of the tourism industry. It
increases the flow of foreign
exchange of the nation. The
raising number of visitors in
India, the tourist industry
design a wide variety of
holiday package with cheaper
airways according to the other
countries (Karanth and Nepal,
2012).
The ratio of the educated
people is high in UK that
directly impact of the country's
economy. The delivery
facilities of tourism in UK is
updated with high
technology(such as CCTV
camera, sensor, automated
door) which increase the
security and safety of the
customer's. This must attract
the other country tour operator
open in the UK tourism
destinations.
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Social The population of the India is
the second highest in world.
Due to fast growing in
economic can develop the
regional employment, gross
income of the country. The
level of poverty reduced
through delivery of quality
services by the tourism. The
environment is being the major
source of tourist product,
therefor it is protected in order
to have further growth in
tourism (Dawn and Pal, 2011).
UK raises the finance in the
country through effective
tourism services deliver to the
tourist. Tourism industry of
UK also focus to reduce the
poverty alleviation through
employing the unemployed
national people. It reduces the
mitigation of the rural to urban
living of the country. Due to
reduction in unemployment
increase the living of standard
to the rural and urban group
(Correia, Kozak and
Ferradeira, 2011).
Political Indian politics frame is highly
corrupted and in-stable, due to
instability the defined policies
and guidelines of the tourism
industry affected by the
different political people.
Politics of UK as compared to
India is stable. The policies
and procedure are not much
affected due to the change in
the governance (Hudson,
Wang and Gil, 2011).
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3.2 Characteristics of a tourist destination affect its appeal
All the tourist destinations have different appeals which attracts tourists towards them.
Burma and North Korea are also developing their tourism industry. Some of the characteristics of
Burma and North Korea are as follows:
Burma
Culturally rich country: Burma has more than 125 ethnic groups and ancient cities.
The culture of the country is more than two thousand years old. Burma has unique dance, music,
customs and dresses. The architecture and buildings of Burma is based on Buddhism. Most of the
population (about 80%) lives in rural areas (Baggio, Mottironi and Corigliano, 2011).
Unexplored region: Burma or Myanmar has removed its fifteen year old tourism boycott
regulations. It has been an unexplored region which has been untouched by mass tourism. It has
beautiful coastlines, sparling blue lakes, Buddhist architecture and spirited cities. It has become a
popular and must see destination in Asia. It is also known as Golden Land due to its glorious
heritage (Carlo, 2015).
Traditional festivals: There are twelve festivals in each traditional Burmese calender
month. Most of them are based on Buddhism which is followed in the country. Pagoda and
Thingyan festivals are the most important festival in the country. They are celebrated prior to the
new year and it continues for four days. These festivals have attracted many tourists from
different nations of the world (Šerić and Vitner Marković, 2011).
North Korea
Secretive country: North Korea is not known for its tourism but recently they have
changed their policies. It is a secretive nation and it is known to the outside world. It can be a
major attractions for those tourists who are looking for unexplored regions of the world. Though
there are many rules and regulations on visitors but it has many things to appeal tourists.
Food: North Korea has variety of food dishes which includes bipbimbap, hot pot, Korean
BBQ and the local speciality Pyongyang cold noodles. The services in the restaurants and hotels
in excellent. It provides unique experience to the visitors (Prayag and Ryan, 2011).
Trained people and guides: In North Korea people are trained in order to deal with the
tourists. The entire tour is planned so that the visitors can see the best of North Korea. Tourists
are provided good accommodation and facilities in the country.
Unique culture: The culture of North Korea is based on contemporary Korean culture.
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The literature and music of the country depicts the ideology of the nation. It has literature, music,
dance and art which is based on the past (Ghimire, 2013).
TASK 4
AC 4.1 Analyse issues that affect the popularity of destination
According to the given case study, TUI airline enterprise is aiming to grow the business
in responsible manner. To increase the sustainability, TUI executive determines the factors that
affect the concern in future popularity of the tourism destination. These issues are as follows:
Terrorist attack: Tourism is uncertain industry that are fluctuated with the changes occur in the
environment. Terrorist affect the country(UK and India) in various manner such as the economic,
society, politics, destruction of infrastructure etc. Great Britain attacked by the 70 “high threat”
jihadists at holidaymakers on European beaches in summer. It directly affects countries cost, due
to terrorism on tourist destination raising security of people. This activity increases the fear in the
customers to the destination's wants to visit like Tower of London, Cotswold etc. India attacked
at 26 November in Mumbai that were killed 239 people by terrorist. This event reduces the
booking in hotel, restaurant and flights due to panic increase in the customers for visiting aboard
(Tortella and Tirado, 2011).
Natural Calamities: Tourism services are the main contribution in the GDP(gross domestic
product) of the company. The natural disasters cause many tourist places to lose their beauty,
economy, culture for an extended period of life. India suffered a lot with tsunami in Andaman
and Nicobar at 2004 which is located in the Indian Ocean off the eastern cost. This event has
completely disrupted tourism, there is no scope in the tourism for long time period. In this
context, the tourism industry ensure the sustainability due to the disruption of disasters. Natural
disasters are uncertain, inevitable, uncontrollable, so the tourism industry should be prepare for
the changes in the business. UK suffered with the snowfall in Great Britain and Ireland at
February 2009. There was 55 cm of snow causing several death decrease the tourist level
(Ghimire, 2013).
Climate Change: Climate change and tourism, both are interrelated to each other. Nowadays,
the travel and tourism services is currently contributing a high share to the global economy.
Changing in weather pattern and climate at tourist destinations significantly affect the tourist
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comforts and travel decision or plan for visit in UK as well as India. The flow rate of number of
visitors and the type of visitors, popularity have impact on the tourism to the luxuries service
provided by the tourism in UK. For small island and developing countries like India, where
tourism is a major flow of economic activity climate change reduces the tourism arrival. Due to
reduction their will be serious affect to the employment and growth of the people increase the
poverty. This activity impact the direct operation cost for airline services on tourist places. The
UK companies are highly paying carbon tax, fuel cost which increases the price of tickets and
reduces the numbers of visitors (Pechlaner, Kozak and Volgger, 2014).
AC 4.2 Potential for responsible tourism to enhance the host community at worldwide tourist
destinations
Responsible tourism abide by the principles of social and economic justice of the country.
The experts respect towards the environment and its cultures which increase the sustainable
development. It generates greater economic benefits to the local people and enhance the well
being of host communities. It also makes positive contribution to the protection of natural and
cultural heritage, and maintenance of the assets (Heeley, 2011).
According to the case scenario, TUI business is leading company which operates various
facilities to Europe, Cuba countries to spur the commitment for environment, economic and
social achievement. Europe is vast continent, with many more hidden corner to visit. All the
things need to do to become responsible tourist, European tourism industry looks for safety and
security rather than looking for families, foods and experiences (Pastor, 2014). Under this they
ensure the people who explore the tourist destinations are treated fairly and paid a fair wages.
This TUI group learn about the customs and culture of the Europe followed, So it can't offend the
local people of the country. The tourism industry also secure the nations people to achieve the
benefits economically by employing them as guides and leaders. Under the green tourism
business scheme, the impact on environment is minimized by traveling in small groups,
offsetting of carbon emission and reduce the waste disposal in environment. European alliance
for responsible tourism sharing the good practices and principles to the travelers during the travel
(Karmakar, 2011).
Cuba travel operators encourage accommodation host and our leaders to provide large
water dispensers to re-fill water bottles. Carefully operate the activities which are animal friendly
and guide the policies followed against the mistreatment of animals. They guide the festival
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scheduling trips, thorough this the individual provide window of the local celebrations to
understand the traditional crafts and customs. Local people of Cuba educate and guide by the
tour operator about what kind of luxury is experienced during traveling. This region also insist
the travel operator to carry back all non- degradable litter such as empty bottles, tins, plastic bags
etc (Laws, 2011). for respect toward the environment and culture. Cuba encourages the all other
tourism operators to become environment friendly and responsible travel agent. Following Cuba
government and local council is recommended for preserving flora and fauna. The TUI group
responsible tour operator that add the sustainability score to each holiday. Company also makes
efforts to understand the local language and speak allows interacting with the people who knows
best site seen for visiting purpose. It also looks the hotels that have a written policy cover the
environmental impact. The Cuba alliance principals can serve as guideline while selecting the
hotel which are taking responsibility against environment (Stepchenkova and Eales, 2011).
CONCLUSION
From the above study, it is concluded that tourist destinations plays important role in
development of the nations and their citizens. Tourist destinations of the UK are differed from
the India on the basis of culture, social and physical factors. UK is providing effective and high
quality services to the tourists for making them to revisit the places. On the other hand India
needs to improve its tourism products and services for increasing number of visits and visitors as
well. Along with this, there are various factors which works as barriers for the tourist attractions
like terrorism, natural calamities, climate change, etc. TUI Group can help in hosting the tourist
destinations of both the nations by giving emphasis to their culture, festivals, social lives, etc.
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