Study on the Process of Research Methodology

Running head: RESEARCH METHODOLOGY
Research Methodology
Name of the Student
Name of the University
Author’s note

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RESEARCH METHODOLOGY
Abstract
Research methodology is the process by which a study is undertaken by a researcher.
This process includes several steps and procedures which helps the author to carry
forward the research in a in an organized and strategic manner. It is essential to
understand the importance of each step of research methodology as it gives the
researcher direction to lead the study forward. In this assignment 5 articles from
different subjects has been analyzed in order to understand the research methodology
that has been adopted by the authors of these papers. Some of the topics that have
been discussed in the assignment are: research objectives and research questions,
literature review, research approach, sampling as well as some of the tools that the
researchers have used to reach the desired conclusion. All the five articles have been
individually analyzed as per the questions provided in the assignment.

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RESEARCH METHODOLOGY
Contents
Question1. Summary........................................................................................................3
Question2. Research Objective and Research Questions................................................5
Question3. Critical analysis of the review of literature......................................................6
Question4: review of the main business theories..............................................................8
Question5: Critical evaluation of the research type...........................................................9
Question6: Critical evaluation of the sampling design....................................................10
Question7: Critical evaluation of the research instruments.............................................13
Reference list:..................................................................................................................14

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RESEARCH METHODOLOGY
Question1. Summary
Article 1:
Accruals Management to Achieve Earnings Benchmarks: A Comparison of Pre-
managed Profit and Loss Firms
This article discusses the issue of business units regarding the profits prior to
accumulation management are more likely to meet or go beyond the earnings standard
when pre-managed earnings are below those standards, than firms with losses previous
to accumulation management. The tendency to attain revenue standards by profitable
and non-profitable organization results from differential accruals management behavior.
The research has found that the companies with profit margins are more likely to attain
the benchmark (Barua et al., 2006).
Article 2:
An Examination of Selected Marketing Mix Elements and Brand Equity
The relationships between chosen marketing mix elements and the development
of brand equity are discussed in this article. A conceptual framework is proposed in this
article by the authors that states that marketing elements are associated with the
aspects of brand equity, such as supposed quality, brand loyalty, and brand
associations along with brand awareness playing an important role in the segment. The
findings of the research paper indicate that price promotions like price related deals, are
associated with low brand equity. On the other hand high brand equity is associated