Study on Professional Practice in Accounting

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Added on 2020-05-08

Study on Professional Practice in Accounting

Added on 2020-05-08

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Professional practice in Accounting

1By student name ProfessorUniversityDate: 10 October , 2017.1 | P a g e

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2ContentsIntroduction........................................................................3Analysis................................................................................5Conclusion...........................................................................10Refrences..............................................................................122 | P a g e

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3IntroductionThe power of social media is very much prevalent in today’s time. It has become a very bigplatform for branding and marketing. Almost 60% of the world population uses these social media sitesto fulfill their day to day needs, to get insights about the products they want to purchase, the companiesthey want to have some knowledge about. Every company in today’s time wants to have a strong socialmedia influence so that they can carter to as many people as possible. In this era of digitalization andexcessive usage of internet, it has become very important to stand out among the competitors. In thisreport, we will analyze the power of social media and how helpful it can be for the overall growth anddevelopment of a company CITATION May17 \l 16393 . The company that we have selected for our analyses isVirgin Australia; it is one of the biggest airline companies in Australia and has been operating since adecade in the country. It is completely user based and gives customer satisfaction the utmostimportance. The company has the second largest operations in the whole of Australia in this serviceindustry. The company has headquarters in Brisbane and is operating in four main cities Adelaide, GoldCoast and Perth. The overall revenue of the company runs into billion and being in this customer servicebusiness the company needs to maintain strong social media presence so that more and more peoplechoose their services. The most popular social media sites are Facebook, Instagram, Linkendin, Pinterestetc. These sites are not only platforms where people can join and communicate with each other andmaintain good connections, they are also meant for some serious brand promotion and marketing. A lotof people choose these social media platforms for having some serious business relationship that canhelp them in securing new opportunities for their business CITATION May17 \l 16393 . In this report we will analyzehow the Virgin Australia airlines are using these tools for promotion of their business and how they canimprove their present standing in the market with the help of these social media sites. There are variouschanges that they can embed in their present system of branding to attract more and more customerand make people more aware about their standing in the airline sector. There are many big companiesthat are operating in this sector like Qantas and it is important that they must have something that helpsthem in creating an edge over their competitors in this field of business CITATION May17 \l 16393 . CITATION May17 \l 16393 [ CITATION Ale16 \l 16393 ] CITATION May17 \l 16393 [ CITATION Giv16 \l 16393 ] CITATION May17 \l 16393 [ CITATION Chi17 \l 16393 ]3 | P a g e

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