Corporate Social Responsibility: Importance, Literature Review, and Analysis

Study Skills
for
Higher Education

INTRODUCTION
Corporate social responsibility is a business approach that contributes a sustainable
development by delivering their values towards economic, social and environmental benefits to
all stake holders. It is one of the wider concept that consist of many stuff such as human rights,
corporate governance, health and safety, environments, an organization working condition
towards economic development of society. It is important for an organization as it describe the
way it demonstrate social responsibility towards society so that they can achieve their goals and
objectives in competitive market place. Moreover, it helps an organization to build strong
relationship and good brand image in competitive marketplace as well as attain sustainability for
longer period of time. It also helps in improving empowering women, helping environment,
trying to end poverty as well as more companies are incorporating social responsibility in to their
overall business strategy. This report is based on corporate social responsibility, its importance
and purpose along with purpose of literature review. Moreover, analyzing issues related to
corporate social responsibility activities as well as analyzing the strength and weakness of CRS
as per few authors’ view points. Furthermore, providing certain recommendation and suggestion
towards the welfare of the economy and society in wider context or area.
1.1 Literature review
A literature review is a comprehensive summary of previous research on a particular
topic. It consists of reviews in survey and other sources relevant to a particular area of
research. Basically, it acknowledge the work of previous research as it has been assuring
that the work has been conceived. Initially, it creates a landscape for a reader or a
researcher in an appropriate manner in a particular subject area. Moreover, it informs that
the authors has assimilated all the previous, significant work in field of its research. In
other words it can be defined as a sources of summary that are organize in an effective
manner that consist of both summary and synthesis. Eventually, it is a depth of evaluation
of a previous research as it is a summary or synopsis of a particular area of research. It
helps a reader to know the depth of a particular data and help to gain and explore things
in an attractive manner. Thus, it critically analysis information that are gather by
identifying gaps of a particular subject with the help of limitation, theories and views
point and by formulating areas for further research and reviewing areas of controversy.
1.2 Purpose of Literature review
Literature review usually explains, focus and establishes importance on a particular
subject. It provides background or history of a particular topic as a framework of thesis
of statement. The purpose of literature review is that it gives reader and easy access to
research on a particular topic by selecting high quality of articles or studies that are
relevant, meaningful, importance and a valid summary of a complete report. Moreover, it
usually provides a excellent starting point of researcher to focus on new area by forcing

them to summarize, evaluate and compare an origin research on a specific area.
Eventually, it ensures a researcher to have an authincated data that are effective in nature.
It also help an researcher to have knowledge, ideas, clues which are recommended by a
particular author with appropriate highlights and key findings. Literature review aslo
focus on in consistency sand gap of a particular reasech that provides a constructive
analysis of a particular topic with effective mythologies and approaches of other
researcher. Hence, it gives a conclusion with evidence that are presented andshown with
significance.
2. Literature Review:
2.1 Definitaion of Corporate social resoponsibilty as per literature review
As per the views of Krumpal, corporate social responsibilities (CSR) is defined as an
activities which are conduct by an organization in order to achieve its goals and objectives as
well as sustainability for longer period of time. With the help of corporate social responsibilities
an organization able to boost their business operations, functions as well as activities in an
attractive manner in effective and appropriate manner. Its aims objectives to work towards the
wlfare of the socity so that they can have good brand image in competitive market place. Apart
of this, they are also able to maintain effective public relation and by this loyalty of employees
also get increased. Thus, an organization able to gain competitive advancement in proper
manner so that they can attain sustainability for longer period of time.
2.2 Known about this topic
Herein, corporate social responsibility is known as an effective tool for an organization
as it help an organization to work towards the society and economy as whole. It provides benefit
to an organization to enhance their productivity, profitability and sustainability for longer period
of time though there are various factors that are influencing corporate social responsibilities in
effective manner such as recognition which is related to how owner of a business is showcasing
their organization in front of public. Thus, by practicing CSR activities an organization able to
enhance its public concern which help them in increasing profits in effective and efficient
manner.
2.3 Issues related to corporate social responsibility
Corporate social responsibility promotes a vision of business and accountability in wider
context of area such as stakeholders and investors. Eventually, it is a commitment by a business