Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 CONCLUSION................................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION Hofstede's cultural dimension theory is a framework for cross cultural communication developed by Geert Hofstede. This model describes the effects of society's culture on the values of its members and how these values relate to the member's behaviour. The report will outline the dimensions of the Hofstede culture theory. The report will also outline the best cultural dimension. And also the report will outline some suggestion to improve the culture. MAIN BODY Evaluation of Hofstede cultural dimensions Culture provides a guide on how one thinks and behaves. Hofstede has identified four culturaldimensionsthatimpactsthebusinessenvironmentandtheseareindividualism/ collectivism, power distance, uncertainty avoidance and femininity/ masculinity. Critical evaluation of these factors is as follows: Individualism/ collectivism-Individualism is the degree to which people in the society are integrated into the groups. This culture focuses on the individuals achievements and their self- interest (Songkram and Puthaseranee, 2015). The culture should stress on “we” rather than stressing on “I”. It means that the organisation should focus on team building and team working rather than focusing on the individual. This culture states that societies are individualistic in nature and have tendency to be self- focused. As this culture focuses on individualism there is low communication. Power distance-It refers to the measures of inequality that exist and is accepted by the people holding power and those people who are not holding power. With critical evaluation it is concluded that this culture depends on the educational level and status,management style and willingness of subordinates to disagree with superiors. High power distance culture focuses on thehierarchicalorganisationalstructure.Theyprefercleardelineationofrolesand responsibilities between the employees. Whereas low power distance culture prefers more flexible organisational structure and change them frequently. They focuses on the delegation of responsibilities and expect initiative from leaders (Susanti and Darhim, 2014). Uncertainty avoidance-It refers to the ways in which uncertainty can be dealt that is how a member of the society reacts to the uncertainties and ambiguity. With critical evaluation of this the report concluded that this culture relies upon the rules, regulations, customs and religion 1
prevailing in the society. In this type of culture entrepreneurial spirit, environmental changes and innovations are given importance. The best culture Culture refers to the social behaviour and the norms that are founded in the societies which the peoples have to follow. There are many types of cultures prevailing in the societies. The cultures as defined by the Hofstede model is a collective programming of mind which distinguishes the members of one group from another (Collings, Swanson and Watkins, 2014). He has bifurcated the cultures into four parts that is individualism/ collectivism, power distance, uncertainty avoidance and femininity/ masculinity. As per the conclusions and inferences drawn from the report it can be concluded that the uncertainty avoidance is the best culture in the society. This culture refers to the way how an individual responds to the uncertainty and the ambiguity. It is a degree to which people are vulnerable by the absence of structure by uncertain events. This culture is better because it suggests that this culture helps people to cope with future uncertainties whether they have control over it or not. According to this culture high ranking in this culture means that uncertainty avoidance are risk adverse. This cultures relies upon the rules and regulations, customs, norms and religion of the society. If uncertainty avoidance is high in an individual then they feel threatened by risky and uncertain situations and they try to minimise the uncertainty and risk by developing strict rules and regulations. Similarly if there is low uncertainty avoidance it is depicted through unstructured situations. Suggestions After the thorough study of the essay it can be concluded that the culture plays a very crucial role in the society. After the study it can be suggested to the organisation to go for collectivism instead of individualism. This is so because with working collectively more productive work can be done than done on individual basis. With working collectively many new ideas emerges with help of brainstorming, group discussions etc. With group efforts work can be done more effectively and efficiently and productively as compared to work done on individual bases (Dunne, 2014). If the employees are not good in working with the teams then they should be given proper training and orientation to the employees to build team working skills. Another suggestion can be that the low power organisation should prefer more flexible organisational structure and should do delegation of responsibility and authority. This is so because if employees will be getting more authority and responsibility then they will work more 2
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efficiently and effectively. The manager should understand that how the employees tolerates the uncertainty and how they behaves when some uncertainty occurs. Another suggestion can be developing a information seeking behaviour for example asking question to the employers for coping up with the uncertain situations. Another suggestion is that the the employees should develop qualities like relationship building, human welfare and maintenance of welfare and harmony in the organisation (Boud, Cohen and Sampson, 2014). Another suggestion is to assign roles and jobs to the employees according to their skills, abilities and expertise. This is so because if the employees know their work then they will be able to meet any uncertainty coming in their way. Also the organisation should stress on “we” rather than stressing on “I”. It means that the organisation should focus on team building and team working rather than focusing on the individual. Removing or undermining an established leader in high power is a part of high power culture. CONCLUSION The report identifies the importance and relevance of Greet Hofstede's study on the topic “CulturalDimensions”.Therearefourdimensionsdiscussedinthemodelwhichare individualism/ collectivism, power distance, uncertainty avoidance and femininity/ masculinity. The report highlighted the dimensions of the Hofstede culture theory. The report also discussed about the best cultural dimension. And also the report suggested some measures to improve the cultural dimensions. 3
REFERENCES Books and journals Boud, D., Cohen, R. and Sampson, J., 2014.Peer learning in higher education: Learning from and with each other. Routledge. Collings, R., Swanson, V. and Watkins, R., 2014. The impact of peer mentoring on levels of student wellbeing, integration and retention: a controlled comparative evaluation of residential students in UK higher education.Higher Education.68(6). pp.927-942. Dunne, E., 2014.The learning society: International perspectives on core skills in higher education. Routledge. Songkram, N. and Puthaseranee, B., 2015. E-learning system in virtual learning environment to enhancecognitiveskillsforlearnersinhighereducation.Procedia-Socialand Behavioral Sciences.174.pp.776-782. Susanti, E. and Darhim, Y.S.K.J.S., 2014. Computer-Assisted Realistic Mathematics Education for Enhancing Students’ Higher-Order Thinking Skills (Experimental Study in Junior High School in Palembang, Indonesia).Computer.5(18). 4