TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 Critically evaluate the article on Hofstede's Cultural Dimensions.............................................1 Justification regarding the agreement-disagreement..................................................................2 Suggestions.................................................................................................................................3 CONCLUSION................................................................................................................................3 REFERENCES...............................................................................................................................4
INTRODUCTION Hofstede'sculturaldimensionsisthedeterminanttounderstandthecross-cultural interactive framework at the societal levels. It has four dimensions and is based on cultural differences of individuals.This assignment is based on the importance of understanding the cultural dimensions proposed by Hofstede's on the international business. MAIN BODY Critically evaluate the article on Hofstede's Cultural Dimensions This article is based on understanding the implications of the cultural elements such as beliefs,rituals,symbols,valuesandthoughtprocessesattheorganizationallevels.This framework was proposed by Geert Hofstede to gain insights about the major four dimensions such as collectivism versus individualism, uncertainty avoidance, power distance and femininity versus masculinity. These dimensions are independent but are inter linked with each other which has an imperative role in achieving the goals and objectives. Additionally, there are several countries which follow different aspects in each dimension. For instance, United States adopt the individualistic culture and has made this country as the undisputed power nation of the world. Along with, this country adopted both forms of power distance. When low power distance occurs, it infers towards the participative form of management and the subordinates-seniors are treated on equal forms (Cateora,Gilly and Graham, 2011). However, when it is high, it means adoption of a hierarchical system at the professional set-ups. On the other hand, few illustrations have shown that these dimensions do not contribute positively. For instance, Arab countries which have higher value of power distance and huge gaps between the masculinity versus femininity dimension. It is evident that organizations must collaborate to bridge the cross cultural gaps but this is hampered due to traditional values and religious beliefs; these are individual centric and could not be enforced to follow. Thus, there is a need to understand that individualistic dimension plays important part while implementing the changes and the overall dynamics of the business environment. Along with this, the uncertainty avoidance is another key dimension that tend to evaluate the degree of ambiguity and uncertainty attached with the allotted tasks or projects. Canada is risk taking country, either in terms of refugee situation or giving visas to other citizens. Whereas the Great Britain has low value of this dimension due to their historical records and the tendency to avoid any uncertainties which 1
ultimately might lead to affect their culture. When Brexit was postulated, referendum was considered by the government which back fired their own agendas. Furthermore, it is also understandable that companies follow all these dimensions to gain knowledgeregardingmarkets,competitors,distributorsandmarketingplanstograbthe customers' attention. This would support in achieving the revenue management and profit generation as well. The company's values are pre-declared in the statement and vision and to frame the guidelines for focusing the employees from other countries in competing tasks and responsibilities properly. There is a fine line between the organisational values and individual norms which has impacted the working practices. Nevertheless, there are changes that is in relation with the social sharing of the cultural modifications to seek the consumers' behaviour. Henceforth, the Hofstede's cultural framework must lead the behavioural expectations in order to attain the highest degree of specificity at both professional levels and personal level;s as well. Justification regarding the agreement-disagreement Overall there is an agreement with all the conceptual description about the Hofstede's cultural dimensions. For instance, collectivist cultures prevalent in Mexico and other Asian countries has led revolutionary changes in the business world. Moreover, there is also effects of individualism on this business environment. It has assisted the individual employee to set the benchmarks to attain the objectives on time by optimizing the allocated resources. It is also demonstrated that power inequality is the common problem in recent times at organizational levels (Hofstede, 2010). The relationship between the subordinates and superiors are mostly tied with the threads of stress, control and overbearing emotions. The only disagreement lies is that it has been type casted that all such hierarchical levels are stressful, however there are many examples which are opposite in nature. For e.g. McDonalds, KFC etc. has shown that by following the norms, values and behaviour while performing tasks, it aids in profitability and productivity. In regard to the above, with technological advancements and sustainability component, the management are trying to ensure ethical standards and code of conduct in intact form. It is possible by application of all dimensions in definite proportions. Nevertheless, gender disparity is also seen and has adopted in several forms of management.This is in relation with the uncertainty avoidance dimension. Both are inter-related due to tendency of risk taking; in the case of Canada which is becoming one of the preferred countries for its innovation and ready to 2
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take challenge attitude. Thus, masculinity and femininity showed the traditional viewpoint at workplace as well. Suggestions Few recommendations can be made to prevail positive ambience at the workplace to follow the values and norms in context to the Hofstede's cultural dimensions to gain profits. It is important to bring transparency and reliability in the communication channels, especially when accessing the social media and social sharing. The taskforce must realise their responsibilities and follow the guidelines to maintain the environment. Herein the national culture must be promoted to fulfil the demands and expectations of the customers' with proper clarity. Along with, streaming must be done to ensure the maintenance of ethical standards and help in monitoring the work patterns. Training must be imparted to the entire taskforce including employees, staff and personnel in understanding the organization's culture in terms of policies, decisions and guidelines. This will assist in laying the foundation of reliable and feasible cross cultural communication with an emphasis on the uncertainty avoidance. CONCLUSION It has been summarized that Hofstede's cultural dimensions played significant role in analysing the entire information through interpretation. Along with this, organizational culture has been impacted by the four primary components of this framework in effectual manner. It has also shed light on the changing dynamics in relation to the business world. 3
REFERENCES Cateora, P.R., M.C. Gilly and J.L. Graham (2011). International Marketing, 15thedition. New York,NY: McGraw Hill/Irwin. Hofstede, G. (2010). Geert hofstede.National cultural dimensions. 4
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