Strategic Management Assignment Solution

Added on - 21 Apr 2020

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Running head: STRATEGIC MANAGEMENTStrategic Management[Patagonia, the United States]Name of the student:Name of the university:Author note:
1STRATEGIC MANAGEMENTExecutivesummaryThe study presents an educative research on the few essentials of contemporary business. Thepaper informs the measures, which is required while planning an expansion in a target foreigncountry. The target foreign country in this assignment is United Kingdom. It is one countrywhere Patagonia has not even a single store outlet. Additionally, the condition is not any fairer inother parts of Europe. One of its biggest rivals has comparatively performed better in theEuropean market. The study depicts the approaches to consider for Patagonia entering the UKmarket. It presents PESTLE analysis done on the external business environment in UK. It alsopresents Porter’s five forces to check the industry competition in UK. Moreover, SWOT analysisis also there to analyze the competitive advantage of Patagonia in the United Kingdom. Thepaper also suggests some useful market entering strategies, which are not only helpful toPatagonia but, this will help others as well.
2STRATEGIC MANAGEMENTTable of ContentsIntroduction..................................................................................................................................3TASK 1:.......................................................................................................................................31. PESTLE, Porter’s five forces to examine the external environment and the industrycompetition...............................................................................................................................32. Based on findings, opportunities and threats for Patagonia entering the UK market............6TASK 2:.......................................................................................................................................61. Resources analysis of the company using relevant framework............................................61.A Physical resources.........................................................................................................61.B Financial resources........................................................................................................71.C Human resources...........................................................................................................72. Competencies analysis using relevant framework................................................................72.A Core competencies........................................................................................................72.B Threshold competencies................................................................................................73. Explaining the competitiveness of the existing resources & competencies in the UK market.................................................................................................................................................8TASK 3:.......................................................................................................................................91. Current strategic statements of the company.......................................................................9a. Vision statement...............................................................................................................9b. Mission statement.............................................................................................................92. Recommendations for the change in the vision & the mission statement.............................9TASK 4:.....................................................................................................................................10SWOT analysis and implications for Patagonia......................................................................10Conclusion.................................................................................................................................11References-...............................................................................................................................12
3STRATEGIC MANAGEMENT
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