Study on Strategy, Enterprise & Innovation

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Added on 2020-04-21

Study on Strategy, Enterprise & Innovation

Added on 2020-04-21

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Running Head: Strategy, Enterprise & InnovationStrategy, Enterprise &Innovation

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Strategy, Enterprise & Innovation 1ContentsSection 1..........................................................................................................................................2Part- a).........................................................................................................................................2Part-b)..........................................................................................................................................4Part-c)..........................................................................................................................................5Section- 2.........................................................................................................................................6Part-a)..........................................................................................................................................6Part-b)..........................................................................................................................................8References......................................................................................................................................11

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Strategy, Enterprise & Innovation 2Section 1The analysis of strategic capabilities and the external environment is important for any organization in the country. The selected company is Nestle, which belong to the food and beverage industry. Part- a)Nestle is the world's leading Nutrition, health, and wellness company. The company is the largestfood and beverage company that have more than 2000 brands ranging, and the company is present in 191 countries around the world (Nestle, 2017). Resources and capabilities of the company are important and can lead to the competitive advantage for the company. The resources of the company are divided into tangible, intangible, financial and human resources and are discussed below:- Production sites- The production sites of nestle consist of the coffee plants, the companyis having approximately 27 nestle plants such as plants in Mainz (used for roast coffee) orSwitzerland (Nespresso is produced). This becomes the strength of the company and in near future company will expand the plants (Hostut, and Hof, 2014).Research centres- The Company is having 28 research and development centres across the world, out of which 6 centres conduct research in an area of coffee. Nestle holds PTC that is product technology centres this centre focuses on particular businesses and R&D work closely with PTC (Lang, and Heasman, 2015). Culture- Company has a strong culture that focuses on stakeholder’s satisfaction and innovation. Innovation is important for the organization and this is becoming the

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Strategy, Enterprise & Innovation 3competitive advantage for the company as the competitors in the same industry don't think to bring the innovation to the work (Ojo, 2012). Reputation management- The objective of the company is to build up a responsible and sustainable supply chain. The nestle partnered as the main from the Big four with the forest belief to support to stop rainforest deforestation caused by palm oil and coffee production (Griffin, 2014).Innovation management- Nestle has the largest research base in the food industry. Bloomberg business week shows the list of 50 most innovative companies in the year 2010 and nestles captured the 36th rank. The last innovation of the company was Nescafe Dolce Gusto and Nescafé Green Blend. The investment done by the company was $1.7 billion on research and development in the year 2008. Financial resources- Nestle company has registered the growth over the five years consecutive. According to the overall review of 5 years, the company showed the growth from $78 billion to 92.1 billion. The financial resources are the competitive advantage of the company as the company is showing the growth in the market.Nestle financial development in billion US $ 20092008Sales 92.193.6Profit8.9615,51Share Development (annual highs)44,1845,64Human resource- The staff of nestle company plays a vital role in growth and success ofthe company as well as it is strength of the company. The productivity and well-being of

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