A Study of Sustainability: Literature Review and Analysis of Scottish and Southern Energy

This study explores the practices, adoption, and validation of sustainable strategies in commercial enterprises, with a focus on Scottish and Southern Energy. The literature review covers the exploration of sustainable practices, adoption of sustainable strategies, and potential benefits of implementation. The report analyzes the sustainability initiative adopted by Scottish and Southern Energy, including its six sustainability ambitions. The benefits of the strategy and pertinent actions required for its implementation are also discussed. The report concludes with a reflection on the importance of sustainability for the growth of the economy and environment.

A Study of
Sustainability

Table of Contents
INTRODUCTION ..........................................................................................................................3
Literature review..........................................................................................................................3
1.1 Exploration of the upright practices of the subject matter of sustainability. ....................3
1.2 Elucidation of the adoption of the validation of a sustainable strategy. ...........................4
1.3 The potential benefits of the implementation and its relative effects. ..............................4
A brief explication of the chosen organization............................................................................4
2.1 The sustainability initiative adopted by the organization. ................................................4
2.2 The benefits of the strategy and the pertinent actions required for its implementation. ...6
Reflection of how I contemplate to the presence of the sustainability for the growth in the
coming future. .............................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The study of the sustainability deals with the issue and the challenges associated with the
ecosystem, natural conversation and the effects of the exploitation of these resources. The
recognition of the sustainable development by the commercial enterprises is significant for the
growth and development of the enterprises. The potential of the disciplinary for the functionality
of the business organization is significant for the successful strategical planning that helps in the
protection, sustenance and the enhancement of the natural as well as the human resources
employed in the respective company (He and et. al., 2022). The environmental problems arising
from the activities and the operations taking place in the business organization needs to be
acknowledged and certified solution must be rendered in order to prevent this detrimental impact
to occur in the coming future. This report will begin with the review of the literature in respect to
the practices, adoption and the validation of the sustainable strategy in the commercial
enterprises. The analysis of the chosen company will thereby highlight the effectual utilization of
the suitable approaches related to the conceptualization and a self-reflection will also be
expounded at the very end of the study.
MAIN BODY
Literature review
The review of the academic journals that were published in respect to the sustainability
development for the strategical analysis is illuminated in the segments. The explication of the
subject matter is necessary for the evaluation of the validation and the implementation of the
initiative adopted by the organization.
1.1 Exploration of the upright practices of the subject matter of sustainability.
In the study of the Adebayo, 2022, the preferences given by the administration of the
management upon the utilization of the renewal resources in the operations of the business
enterprises were explicated which helped in the achievement of the justified targets of the
companies. The desire of the team members associated with the projects were upon the setting up
of sustainability communication practices to enable the completion of the projects in a tenable
manner. The internal stability of the management team is imperative for the effectual completion
of the projects.

1.2 Elucidation of the adoption of the validation of a sustainable strategy.
The research based upon the paper published by Al Hawaj and Buallay, 2022,
highlighted the impact over the financial performances of the companies through a validated
adoption of the strategy of the practices associated with the sustainable development. The
relationship between the pecuniary execution and the digital business strategy can bring about
influential changes for the enhancement of the positioning of the company in the business
environment. The operational capability of the Enterprise is highly inflected by the
implementation of the practices of the tenable support. This hereby suggests the optimal and the
best approach that must be incorporated in the commercial enterprises.
1.3 The potential benefits of the implementation and its relative effects.
The gaps that are present in the subject matter of the sustainability can be fulfilled by the
potential benefits accrued from the utilization of the tactics and the methods associated with the
developmental conceptualization. This particular segment was well covered in the report
presented by Ramakrishna and Jose, 2022. The suggestions in regards to the efficient yet
trenchant contemplation of the preparation can bring out dynamic changes in the alignment,
functioning and the direction of the administration in a viable and an applicable manner.
A brief explication of the chosen organization.
The company chosen for the analysis is the UK's leading energy champion, Scottish and
Southern energy. It is headquartered in Perth, Scotland and operates in the region of UK and
Ireland. The primary objective and the aim of the company is to provide power to approximately
4 million homes and promote the business in the north and the central southern regions of the
England along with the promotion of requirement of low carbon in the generation of the power.
The operations of the SSE is to render affordable and clean energy supply to all with additional
services of the inclusion of broadband, heating and boiler covers.

2.1 The sustainability initiative adopted by the organization.
The initiative that is brought forward in the market by SSE is the adoption of the
techniques of science based strategy of sustainability with measured considerations made in
respect to the stakeholders and the customers of the company (Hessel and et. al., 2022). This
would help in the ultimate transmission of the low carbon economy to get enable in the
functionality of the operations associated with the release of the energy in the environment.
The strategical approach chosen for the implementation of these ambitions set by the SSE comes
under the entitles document known as the 'Delivering a smart, sustainable energy future'. These
elements can be furthermore explicated:
Conjunctive for the Society: The promotion of the scope of affordability through a significant
collaboration and the provision of solutions to the systems operating in the company (Kamali and
et. al., 2022).
Il
lustration 1: Six Sustainability Ambitions of SSE.

Encouraging to thrive the communities: The maximization of the local economic and social
benefits upon the investments of the company.
Flourishing careers: The addition of the values through the development of varied programs for
the enhancement of the jobs and the training mechanisms.
Promoting natural environment: The delivery of a positive impact upon the environment.
Optimizing resources: The management of the resources in order to minimize the waste
generated through the operations of the company.
Extenuate the climate change: The administration of the emissions towards the path to a
science based target.
The priority of the SSE is to deliver an efficient, a robust and dependable network to the
customers residing in the north of Scotland. The responsibility of SSE id to render the desired
services of the customers in the most expeditious manner (Lim, 2022).
2.2 The benefits of the strategy and the pertinent actions required for its implementation.
The imperative benefits that can be accrued from the utilization of the sustainable
techniques by the SSE can be explicated:
The improvement of the company's image in the market: The customers are more likely to
purchase from the companies who's brand image is associated with sustainable habits. SSE can
get substantial number of benefits from the improvement of the awareness of the brand through
the utilization of the implications of the conversational tactics.
An increase in the productivity alongside with a reduction in the costs associated with the
operations: The claims of the practitioners that the involvement of the sustainable development
techniques eats up the quotient of the profits is unsound as the concoction of these methods can
bring out cost efficacy in the activities that are being carried out in the company also enhances
the productivity of the resources (Qi and et. al., 2022).
Increase in the ability of the businesses for the compliance with the regulation: The
integration of the disciplinary in the business will enable the brand to effectively meet with the
dynamic changes that can take place in the future. The regulatory acts imposed by the regime

over the functioning of the SSE will compel the administration to work in accordance to the
provisions authorized by the governing bodies.
Reduction in the generation of waste: The most predictable benefit of the utilization of the
provisions of sustainability is the reduction in the wastes created by the companies during their
production cycle. The efforts initiated by SSE to indulge in these practices can bring influential
welfare to the positioning of the company in the market (Santos and et. al., 2022).
Sort the shareholders of the company content: The conclusion from numerous reports
elucidated that because of the involvement of the sustainable practices in to the functioning of
the company. The generation of the profits were bettered which ultimately made the shareholders
and investors of SSE happy and content with the strategy adopts by the management team.
Reflection of how I contemplate to the presence of the sustainability for the growth in the
coming future.
I firmly believe that the both the environmental and the economical interests are
complements to each other. The achievement of the ecological sustainability is mandatory for the
growth and the development of the economical aspects of a country. The responsibility which
has to be fulfilled by the business organization is order to meet the deliberate requirements of the
social obligation, contributes to the enhancement of the positioning of the company. I personally
feel, significant consideration must be diverted on this facet for the successful contemplation of
this constituent. The ultimate vision and the mission of any commercial enterprise must be to
develop a path to sustenance for the achievement of the determined standards an that too in
accordance to the measures that are being adopted by the companies in the business environment
(Sun and et. al., 2022). The focus must be increased upon the society while generating enough
profits for the company reserves. The increase in the globalization has led to the increase in the
utilization of the natural resources which give multiple opportunities to the commercial
enterprise to exploit the maximum amount of the available resources. The focus must be upon
effectively and efficiently utilize the energy through the implantation of the solar power
generation systems and the implication of the hydra power being used for the generation of the
electricity. Also, the conservation of the habitat through the reduction of the waste materials into
the land, water and air should be critical goal of the business organization operating in the
marketplace.

CONCLUSION
An inference can thus be made that the implications of the sustainable development is
imperative and somewhat mandatory for the efficient and effective functioning of the business
associations. The responsibility to render and provide the best solutions to the customers and also
keeping in mind the significant impact it can have upon the environment is important for the
long-term sustenance of the establishments in the market. The best strategy must be adopted by
the companies in accordance to the fulfillment of the social obligation. The significant benefits
that can be accrued from the application of the justifiable approaches taken by the commercial
enterprise will help in the enhancement of the market positing of the companies. A conclusion
can thereby be drawn that the presence of the tactics associated with the comprehensive
application of the subject matter is influential for the up-gradation of the productions and the
security of the survival in the business environment is very well ensured.

REFERENCES
Books and Journals
Adebayo, T.S., 2022. Renewable energy consumption and environmental sustainability in
Canada: does political stability make a difference? Environmental Science and Pollution
Research, pp.1-16.
Al Hawaj, A.Y. and Buallay, A.M., 2022. A worldwide sectorial analysis of sustainability
reporting and its impact on firm performance. Journal of Sustainable Finance &
Investment, 12(1), pp.62-86.
He, T., and et. al., 2022. Toward social enterprise sustainability: The role of digital hybridity.
Technological Forecasting and Social Change, 175, p.121360.
Hessel, V., and et. al., 2022. Sustainability of green solvents–review and perspective. Green
Chemistry.
Kamali, M., and et. al., 2022. Biochar for soil applications-sustainability aspects, challenges and
future prospects. Chemical Engineering Journal, 428, p.131189.
Lim, W.M., 2022. The sustainability pyramid: A hierarchical approach to greater sustainability
and the United Nations Sustainable Development Goals with implications for marketing
theory, practice, and public policy. Australasian Marketing Journal, 30(2), pp.142-150.
Qi, X., and et. al., 2022. Sustainability analysis of a hybrid renewable power system with battery
storage for islands application. Journal of Energy Storage, 50, p.104682.
Ramakrishna, S. and Jose, R., 2022. Addressing sustainability gaps. Science of the Total
Environment, 806, p.151208.
Santos, M.C., and et. al., 2022. Sustainability as a success factor for tourism destinations: a
systematic literature review. Worldwide Hospitality and Tourism Themes.

Sun, Y., and et. al., 2022. Transition towards ecological sustainability through fiscal
decentralization, renewable energy and green investment in OECD countries. Renewable
Energy, 190, pp.385-395.