Wine Tourism Industry - Assignment

Added on - 21 Apr 2020

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Running head:WINE TOURISMWine TourismName of the Student:Name of the University:Author’s Note:
1WINE TOURISMExecutive SummaryWine tourism can be defined as visitation to wineries and wine regions for experiencing uniquequalities of wines near or event at the wine sources. This study has dealt with the wine tourism ofWalker Bay Wine Region. The study has discussed the current state of wine tourism industry forthis region. From the SWOT analysis of Walker Bay, it can be found that the wide varieties ofwines and pleasant climate attract the wine lovers. However, the region is facing toughcompetition from the international premium wine brands. The study has explored some attractionfactors for the region through wine festivals, pleasant climate and lots more. From the roles ofstakeholders and clustering working arrangement, it can be said that they work in clusteringmanner. The competitiveness and sustainability factors of Walker Bay have demonstrated thatpleasant climate, natural resource preservation and others can maintain the sustainability of theregion. At last, the study has provided some suggestion to the region through producing premiumwines and others for improving the region.
2WINE TOURISMTable of Contents1.0 Introduction................................................................................................................................32.0 Current State of Wine Tourism Industry...................................................................................33.0 SWOT analysis of Walker Bay Wine Region...........................................................................44.0 Attraction Factors for Tourism..................................................................................................54.1 Wine Festival.........................................................................................................................54.2 Good Climate.........................................................................................................................64.3 Beautiful Scenery...................................................................................................................64.4 Good Accommodation...........................................................................................................65.0 Stakeholders and Their Role in Region.....................................................................................76.0 Clustering/Collaborative Arrangement......................................................................................87.0 Competitiveness and Sustainability...........................................................................................87.1 Natural Resource Preservation..............................................................................................87.2 Pleasant Climate and access to other facilities......................................................................97.3 Adherence to legal enforcement............................................................................................97.4 Knowledgeable winery staffs................................................................................................98.0 Conclusion...............................................................................................................................109.0 Recommendation.....................................................................................................................109.1 Well Collaboration with Third Party Partners.....................................................................109.2 Effective Promotional Strategies.........................................................................................119.3 Storage of Wine in Summer Season....................................................................................119.4 Enhancing the Varieties of Premium Wine Brand..............................................................11References......................................................................................................................................12
3WINE TOURISM
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