Business Plan for Style and Stylish Clothing Business

BUSINESS PLAN

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
1. Develop a feasibility study of your new venture concept. With the help of relevant
conceptual frameworks, critically examine the view which entrepreneurs are the engine of
creativity and innovation.............................................................................................................4
2. Conduct a STP analysis and competitive to critically explore the opportunity gap in the
marketplace for supporting the analysis with relevant data drawn from extensive market
research.......................................................................................................................................5
3. Drawing on Osterwalder's Business model canvas and Porter's value chain, describe
proposed business model and state how and why you think new venture would work or
function.......................................................................................................................................7
4. State the business and marketing strategies or policies which entrepreneurs would follow.
Discuss the common issues which first time entrepreneurs would commit. Define the
strategies used for consolidation, underperformance and growth.............................................10
5. Explain the financial techniques, decision making models and planning tools which would
be used for assessment and mitigation your risk.......................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The report prepared as under takes in account the preparation and development of
Business plan which considers working and functioning of clothing business (Caratti, 2021). It
concentrates on setting up a business firm which focuses on clothing related areas. It explains
selling of products in a cost effective and efficient manner and setting up of stores at nearby
places which would help in generating demand for the related products. Business plan are helpful
and useful in preparation of budgets and actions as what can be done and in what ways one can
achieve the objectives being set by a business enterprise. Along with objectives being set by a
company one must be assess strategies being developed for the smooth running and functioning
of the business firm.
TASK
1. Develop a feasibility study of your new venture concept. With the help of relevant conceptual
frameworks, critically examine the view which entrepreneurs are the engine of creativity
and innovation.
The case study explains about the new venture which is being named as Style and Stylish.
This business has been developed and established in UK and is observed to render qualitative
products and services towards their consumers and its main objective is to capture marketplace
and tap areas which remained and went untapped that would help to attract more customers from
market and form a chain as well. They would mainly be dealing in stitching of clothes for all age
groups and sizes as well. The colour combination chosen by the company would be light and
bright. Its focus would be to give people a sense of liveliness by selection of new and attractive
colours (Cugerean, 2018). The main aim of the enterprise is to attain high sales income and
generate more and more profits by introduction of innovative and creative business activities as
well. Innovation and creativity are considered one of the best ,medium to attract and form a chain
of prospects from the environment. It is also helpful in managing competition and have a
competitive advantage from environment as well. There are many ways through which clothing
company can attract more and more customers and even engage them for a longer period of time
such as :
 Examining the marketplaces: It is necessary for every business to understand whether it
would turn out to be beneficial and fruitful for the business plan to be developed in the