INTRODUCTION – JEFF BEZOS (CEO- AMAZON) •Duringhischildhood,thefounderandCEOof Amazon Jeff Bezos spent his summers repairing equipment and fixing windmills on the ranch of his grandfather in Texas. Although these experiences might have seemed not important or insignificant at that time, at present Bezos credits his summers tinkering with ranch equipment for his penchant for different experiments. It is the element or factor which motivates him to push own boundaries.
SKILLS AND COMPETENCIES •A customer first mindset •A focus on the road map for the future •Willingness to acquire new institutional skills and take risks •Focusing on process not failure
A CUSTOMER FIRST MINDSET •Bezos has put main stress on customer value since the establishment of Amazon in the year 1997 as the primary objectives objective or goal of Amazon. Bezos said in his establishment letter to shareholders in the year 1997, that the Long-term shareholder value of their company will be a direct outcomeofourcapabilitytosolidifyandextendourexistingmarket leadership position.
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A FOCUS ON THE ROAD MAP FOR THE FUTURE •For Jeff Bezos, works according to the future road map, he works by assigning day to day business activities to others. Jeff is highly futuristic and focus on long term thinking.
WILLINGNESS TO ACQUIRE NEW INSTITUTIONAL SKILLS AND TAKE RISKS •Since the year 1997, Jeff has demonstrated a willingness to take risks and develop new skills along with learning from the failures. First foray by Amazon into hardware in the year 2007 was the Kindle. During the introduction of this product in the Amazon board the planned delivery date was very unrealistic.
FOCUSING ON PROCESS NOT FAILURE •Experimenting is an effective way that assist in transforming an idea into reality. It is the method through which great initiatives turn into new and successful markets. At the time when Amazon turns profitable beyond bookselling, Jeff Bezos made a risky decision of building a number of big warehouses across the country.
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REFERENCES •Denning, S., 2018. The role of the C-suite in Agile transformation: the case of Amazon.Strategy & Leadership,46(6), pp.14-21. •Lang, D., Handley, M. and Jablokow, K., 2018. The competencies of innovation leaders. In Innovation Leadership(pp. 31-44). Routledge. •de Vries, M.F.K., 2019. The CEO Mega-Pay Bonanza. InDown the Rabbit Hole of Leadership (pp. 87-94). Palgrave Macmillan, Cham.