Investment Opportunities in Spain

The assignment provides an overview of investing in Spain, particularly in Madrid, and its potential for a successful business venture. It highlights the country's stable democracy, economic growth, and attractive tourist destination. The Palace of the Golden Horses is presented as a potential investment opportunity, with its unique cultural and urban wellness retreat experience. The assignment also touches on market entry strategies and the benefits of investing in Spain.

SUBJECT: INTERNATIONAL BUSINESS
COURSE CODE: BAGB2023
TOPIC: GOING GLOBAL (INVESTING MARKET IN FOREIGN
COUNTRY)
GROUP MEMBERS NAME AND MATRIC ID SEMESTER
MARVINRAJ NADAR (MC200110397) BBA – SEMESTER 2
THIVIYA D/O VIJAYASEGAR (MC200110433) BBA – SEMESTER 2
MOHANARAJAN S/O VIVEKANANTHAN (MC190909792) BBA – SEMESTER 3
VAASHINI D/O LETCHUMANAN (MC190909800) BBA – SEMESTER 3
SUBMISSION DATE: 27/06/2020
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Table of Contents
1.0 Introduction 4
2.0 Product and Business 5
2.1 Palace Cruise 5
2.2 Healthcare & Wellness 6
2.3 Wedding 7
2.4 Golf 7
2.5 Meeting 7
2.6 Dining 8
2.7 Rooms and Suites 8
3.0 Target Market 10
3.1 Geographical Segmentation 10
3.2 Demographic Segmentation 10
3.3 Benefit Segmentation 10
4.0 International Markets 10
4.1 Economic of Spain 10
4.2 Background of Spain 11
4.3 Rule of law 11
4.4 Government of size 12
4.5 Regulatory efficiency 12
4.6 Open Market 12
4.7 State focus in the country 12
5.0 Ideology of Spain 13
5.1 Government and Society 13
5.2 Local government 14
5.3 Justice 14
6.0 Cultures 15
6.1 Architecture 15
6.2 Language 15
6.3 Religion 15
7.0 Hotel Market Performance of Spain. 16
7.1 Tourist Arrivals and Demand 16
7.2 Foreign investors in Spain. 16
7.2.1 Investing in Spain 17
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8.0 Competitors in Spain. 17
8.1 Sheraton Hotel. 17
8.2 Spanish on holidaying. 17
8.3 Average amount of spending in Spain.18
9.0 Conclusion 18
10.0 Recommendation 18
10.1 Market entry strategy 18
11.0 Conclusion 19
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1.0 Introduction
The report was assigned for us to do research about is attractiveness of a foreign location as
a market for a Malaysian product/service and propose to how to enter the market. In
Malaysia, there has many businesses to approach in foreign country.
2.0 Product and Business
Palace of Golden Horses has many services to provide with customers. Overall, they have
six services can provided and how it producing in manner of attracting the customer. Golden
Horse Palace Berhad was first incorporated on 11 July 1992 and is the subsidiary of Country
Heights Holding Berhad, a public company of limited liability incorporated in Malaysia. Over
500 employees are working in the hotel and its chain hotel owned by Mines Wellness City.
2.1 Palace Cruise
One of the key highlights of Palace of the Golden Horses is the convenience of its Palace
Cruise service which links the entire integrated city by water. Customer will enjoy the
tranquility of the lakes, feast the eyes view of customer on the lush surroundings and steep
in history as to find out more about the fascinating history of the MINES lake.
Palace Cruise also offers other activities such as the DME Cruise, Sunset Dining Cruise,
Sightseeing Cruise, Shuttle Services, Wa Wa Splash and Fish & Co This luxurious double-
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decked beauty offers customers an exciting full-range of fun-filled activities while the meet,
dine and entertain on-board. As the host customer private function in luxurious and
comfortable settings, be mesmerized by the panoramic and breathtaking view of The Mines.
• DME Cruise: Dining Meeting Entertainment (DME) Cruise
This luxurious double-decked beauty offers an exciting full-range of fun-filled activities, dine
and entertain on-board. As the host customer’s private function in luxurious and comfortable
settings, be mesmerized by the panoramic and breathtaking view of The Mines. On DME,
the guests are assured of a memorable time while cruising on the waters of The Mines. Step
up to this double-decked Beauty, with an open-air upper deck for a pleasant breeze of fresh
air, and to the air-conditioned lower deck, for a private function with a special touch.
• Sightseeing Cruise: Explore the history of the largest open cast tin mine in the world.
Sail past gorgeous landscapes of Mines Resort & Golf Course and the white sandy
beaches of Philea Mines Beach Resort.
Type of cruises in Sightseeing Cruise:
• Water Taxi – Greenery Cruise @ South Lake: 13 Person maximum capacity per
water taxi
 Adult: RM25 | Child: RM18
• Discovery Cruise @ North Lake: 13 Person maximum capacity per water taxi
 Adult: RM30 | Child: RM20
• Amazing Cruise @ North & South Lake: 13 Person maximum capacity per water taxi
 Adult: RM40 | Child: RM25
• Shuttle Service @ North Lake: 13 Person maximum capacity per water taxi
 RM12/Pax per way (min 5pax)
• Wawa Splash Tour: The 1st amphibious tour in Malaysia. Discover the Mines
Wellness City on a unique 30-minute sightseeing adventure onboard the splash boat.
Hop on this amphibious craft now for a sightseeing tour which covers both land and
lake.
 Minimum 15 & 48 persons maximum and price for Adult: RM30 | Child:
RM20
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• Cruise Charter: The cruise boat is ideal for just any type of functions from birthday
celebrations to friends’ reunion and/or farewell, family outing etc. Accommodating up
to 8 persons maximum, this cruise boat is a perfect choice for small themed parties.
It’s provided boat charter service and/or all-inclusive package.
• Sunset Dining Cruise: This for a romantic place surrounded by stunning lake views
from a magnificent cruise with a touch of privacy dinner for couple persons. Make to
enjoy finest in gourmet cuisine as take in the breathtaking view at sunset in the
middle of the MINES Lake. The option can personalize arrangements, tailoring the
event to suit customer needs.
 Cruise Duration: 1 Hour 30 Minutes
 Dinner Time: 6pm onwards (Daily Departure)
2.2 Healthcare & Wellness
GHHS Healthcare, Chinese Medical Centre and Wellness Centre is the first in Malaysia to
offer professional and comprehensive preventive healthcare approaches amidst and idyllic
resort setting. With professional expertise and highly sophisticated diagnostic equipment,
they are able to provide all members with the very best care and technology available. With
a level of service comparable to any 5-star hotel, surrounded by health, tranquility and
relaxation, that experience will be anything but cold or clinical. These results are interpreted
by professional consultants and medical officers to provide with the best diagnosis and
medical plans. The lifestyle modification plans empower with the knowledge and tools to
keep customer’s health at its peak.
 GHHS Healthcare (Health Screening): such as Medical Laboratory Centre, Medical
Imaging, Diagnostic & Nursing Centre (D&N), Health & Dietetic and Juice & Healthy
Meal Bar
 Preventive Clinic: ENT Specialist, Heart Clinic, Internal Medicine Physician,
Metabolic Syndrome & Obesity Clinic, Eye Care Clinic and Longevity & Age
Management Clinic
 Genetic Screening: Discover Risks for Genetic Illnesses Early, Understand Rare
Genetic Disorders and Get More Effective Medicine
 TCM – Traditional Chinese Medicine: RM 160 for 60 minutes.
2.3 Wedding
Exquisite landscaped gardens, set against an immense 150-acre lake, form the backdrop for
the grandiose Palace of the Golden Horses. With its distinctive Moorish-Malaysian
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architecture reminiscent of mythical and magical lands, this luxury hotel provides couples
with the ideal setting for their very own fairy-tale wedding.
 Package available:
 Malay Wedding Package: Rajawali 1 @ RM1,388nett per table of 10pax,
Rajawali 2 @ RM1,488nett per table of 10pax, Rajawali 3 @ RM1,588nett
per table of 10pax.
 Chinese Wedding Package: Peony 1 @ RM1,688nett per table of 10 pax,
Peony 2 @ RM1,980nett per table of 10pax, Peony 3 @ RM2,588nett per
table of 10pax
 Indian Wedding Package: Maharaja 1 @ RM1,388nett per table of 10pax,
Maharaja 2 @ RM1,488nett per table of 10pax, Maharaja 3 @ RM1,588nett
per table of 10pax
 International Wedding Package: The Royals 1 @ RM138nett per person,
The Royals 2 @ RM158nett per person, The Royals 3 @ RM178nett per
person.
2.4 Golf
Mines Resort & Golf Club: Mines Resort & Golf Club has always distinguished itself by
raising the bar of excellence in the quality of its championship golf course, service culture,
and the sportsmanship and professionalism exemplified by its members, guests and service
staff. The course is a 18-hole course with facilities such as driving range, putting greens,
rental carts and trolleys with caddies and a Pro Shop to enhance gaming proficiency.
2.5 Meeting
Experience the famed professionalism when the host will be memorable moments at the
venue. Having hosted countless world-class meetings & conferences, not forgetting
weddings and receptions.
 M.I.C.E: Having garnered awards after awards for our MICE facilities and services,
our accolades speak of our expertise in organizing events.
 Package Available: Half Day Meeting Package (from RM78 per person per day),
Full Day Meeting Package (from RM108 per person per day).
2.6 Dining
The hotel has a total of six (6) F&B outlets for our guests to indulge in local and international
cuisines, prepared by award-winning chefs and served by teams of dedicated staff.
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 Polo Lounge and Karaoke: Palace of the Golden Horses offers an escape to a
whole new world of enjoyment and relieves. Discover the challenge of the
magnificent Karaoke arena and enjoy the hit of superb collection of wine, beers and
delectable snacks selection.
 Carousel International Coffeehouse: The largest restaurant is an all-day dining
restaurant with a fairground setting offering à la carte and buffet for breakfast and
dinner.
 Grand Salon Lobby Lounge: With a majestically designed architecture overlooking
the MINES scenic lake, the picturesque Grand Salon offers a cozy atmosphere
where customers can enjoy light music while sampling afternoon tea or evening
cocktails.
 Kim Ma Chinese Restaurant: An exquisite yet relaxing dining place where guests
are fêted to gastronomic delights of that fusion Chinese cuisine.
 Kin No Uma Japanese Restaurant: Offering only the freshest and most premium
ingredients, Kin No Uma seeks perfection in every roll of sushi. Famed for its Sashimi
and Bento boxes, the masterful chefs take pride in every slice of salmon and every
mold of wasabi that leaves the kitchen. Customer peak seat by choosing either the
traditional tatami floor sitting room or the modern chair sitting and bask in the
contemporary Japanese atmosphere.
 Unicorn Café: For the finest cakes and pastries, this is the place to be more
delightful for pastry lovers. Further, the place is small and well divine atmosphere.
2.7 Rooms and Suites
 Deluxe Room: With a total of 400 rooms, the Deluxe Room has a comfortable
dimension of 40 sq.m. Guests are entitled to a choice of a King or Twin bed with a
serene garden view or the calming lake view.
 The Deluxe twin room price will be will be RM 180 Monday to Thursday and RM
200 will be for Friday to Sunday
 Long Stay Package price will be RM 200 per day with daily breakfast for single
and couple. Minimum 30 days stays and Daily Health Screening at GHHS
Medical Health Kiosk
 Premium Long Stay Package is a Deluxe Twin Room with Breakfast and the
price will be RM 250 per day. Included with Set dinner, lunch, buffer breakfast,
Daily Health Screening and daily 3 times laundry.
 Deluxe King Room with included 2 king size bed and the price will be RM 180
will be Monday to Thursday and RM 200 will be for Friday to Sunday.
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 Executive Suite
 Sit back, unwind and enjoy a tete-a-tete session with a potential client in this
spacious 55 sq.m. suite. Suited for the executives out there, these 21 suites are
carefully designed with a touch of modernism in mind. Further the price will be
RM 350 for Monday to Thursday and for Friday to Sunday will be RM 400.
 Her Majesty Queen Azizah Suite
 This room is Golden type suite. A three-floor suite for customer to live like a
royalty, literally. Be part of the elite, with the likes of HM Queen of Great
Britain, HM Crown Prince of Dubai, HE President of China, HM King of
Morocco and many other royalties who have graced this suite during their visit
to Malaysia. Be charmed with authentic Tudor interior that is tastefully
furnished to make it a true royal living. The price will be RM 900 for Monday
to Thursday and for Friday to Sunday will be RM 1,200.
 Head of State Suite
 With a space of 132 sq.m., this suite offers the comfort and lifestyle of a cozy
and warm home. Tastefully built with elegance as priority, there are only 20
rooms of such stature. The price will be exactly as Her Majesty Queen Azizah
Suite price.
 Host of Nation Suite
 One suite, one theme with 185 sq.m. of spaciousness, be adorned with old-
fashioned colonial British interiors in this suite, perfect for a family or a
business trip. Have meetings in the suite’s private room-with-a-view or just
lounge in the spacious living area.
 Minister Suite
 With the lounge area separated from the bedroom, this suite offers privacy for
the more intimate guests built with the dimensions of 85 sq.m. with a touch of
colonial interiors, the Minister’s Suite is perfect for the long-staying guests.
The price will RM 700 per day.
 Palace Luxury Collection “Themed Suite”
 Palace of the Golden Horses is a hotel with a history of hosting royalties,
heads of states, world-class sporting heroes, and pop culture icons. From
Queen Elizabeth, Nelson Mandela, Kofi Annan, King Abdullah Abdul Aziz,
former President Jiang Zemin to David Beckham, the entire Brazilian football
team, Tiger Woods, Jackie Chan, Shah Rukh Khan, Rajinikanth to name a
few.
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3.0 Target Market
3.1 Geographical Segmentation
 Geographic segmentation involves targeting specific consumer groups according to
their geographic locations in national and international levels. Golden Horses
Palaces geographic segmentation strategy mainly focuses on building hotels on
locations popular with the target customer segment. For example, in foreign countries
such India, Nepal, Singapore and more in Asian continent countries.
3.2 Demographic Segmentation
 Mainly focuses on professionals, middle age persons, powerful persons across the
world, persons seek for first class medical wellness facility and persons wanted to
celebrate functions to be fun. This demographic which they really focus shows they
all most probably have high income to spend over.
3.3 Benefit Segmentation
 Perceived and real benefits offered by Palace of the Golden Horses to potential and
existing customers include sense of fun, great atmosphere, fabulous and
achievement.
4.0 International Markets
Spain is a country whose development arouses particular interest in
the world because of the huge increase in Spanish-speaking
populations, as well as its economic successes and location
between Africa and Europe as well as it rich historical tapestry.
4.1 Economic of Spain
Spain’s economic freedom score is 66.9, making its economy the 58th freest in the 2020
Index. Its overall score has increased by 1.2 points, due primarily to a higher fiscal health
score. Spain is ranked 31st among 45 countries in the Europe region, and its overall score is
slightly below the regional average and well above the world average.
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The Spanish economy has been rated moderately free for nine years. GDP growth has
decelerated in the past two years as private consumption growth has slowed slightly and
external demand has softened more significantly.
The principal obstacles to greater economic freedom in Spain are the lack of labor freedom
and, especially, the size and the cost in the country. If government spending and related
sovereign borrowing were reduced, a liberated private sector could boost growth and
employment. Unfortunately, the socialist government has proposed an ambitious plan for
new spending programs as well as rollbacks of the last center-right government’s labor code
reforms.
4.2 Background of Spain
Since returning to democracy in 1975, Spain has become the Eurozone’s fourth-largest
economy. The government in Madrid removed a rogue regional government in Catalonia
after an illegal 2017 independence referendum, but the December 2018 regional elections
resulted in the installation of another pro-independence cabinet. A November 2019 snap
election resulted in an even more fragmented parliament, with the conservative Vox party
surging to third place at the expense of the main center-right People’s Party. Prime Minister
Pedro Sánchez’s ruling center-left Spanish Socialist Workers’ Party was forced to form an
unstable minority coalition government with the radical left Podemos party. Spain’s
diversified economy includes manufacturing, financial services, pharmaceuticals, textiles and
apparel, footwear, chemicals, and a booming tourism industry.
4.3 Rule of law
Spanish law protects property rights. There generally are
no restrictions on foreign ownership of real estate. The
land registration system is rigid but functions efficiently.
The judicial system is open and transparent but
sometimes slow-moving. Judges are in charge of
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prosecutions and criminal investigations. The government enforces anticorruption laws on a
generally uniform basis. Concerns about official corruption often centres on campaign
financing.
4.4 Government of size
The top individual income tax rate is 45 percent, and the top
corporate tax rate is 25 percent. Other taxes include a value-added
tax. The overall tax burden equals 33.7 percent of total domestic
income. Government spending has amounted to 41.5 percent of the
country’s output (GDP) over the past three years, and budget deficits
have averaged 3.4 percent of GDP. Public debt is equivalent to 97.0
percent of GDP.
4.5 Regulatory efficiency
The overall regulatory environment remains burdensome, but
bankruptcy laws, which were reformed in 2014, are fair and
transparent. Labor-market reform is urgently needed both to
facilitate hiring and job growth and to bring more workers into
the formal economy. The government has stepped up efforts
to subsidize purchases of electric cars, light-commercial
vehicles, and motorcycles
4.6 Open Market
The total value of exports and imports of goods and services
equals 66.6 percent of GDP. The average trade-weighted applied
tariff rate (common among EU members) is 1.8 percent, with 637
EU-mandated nontariff measures reportedly in force. Nearly all
sectors are open to foreign investment, and approval procedures
have been streamlined. The financial sector has regained its
stability, and the number of nonperforming loans continues to
decline. There are 12 banking groups.
4.7 State focus in the country
In Spain, there has beautiful places such Barcelona, Granada, Seville and etc. But definitely
the place most tourist comes and visit the capital of Spain called so Madrid. It is the second-
largest city in the European Union (EU), surpassed only by Berlin, and its monocentric
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metropolitan area is the second-largest in the EU, smaller only than Paris. Madrid is verbally
famous worldwide for sports, tourism and some special places for tourism such as Prado
museum, Sobrino de Botín (The only oldest restaurant in the world) and arguably for
fashioned people will visit the biggest Zara of the world which located in Madrid too placed
called as Paseo de la Castellana.
Madrid lies on the River Manzanares in the center of both the country and the Community of
Madrid region, of which it is also the capital. As the capital city of Spain, seat of government,
residence of the Spanish monarch, Madrid is also the political, economic and cultural center
of the country. The Madrid urban agglomeration has the third-largest GDPin the European
Union and its influence in politics, education, entertainment, environment, media, fashion,
science, culture, and the arts all contribute to its status as one of the world's major global
cities. Madrid is home to two world-famous football clubs, Real Madrid and Atlético Madrid.
Due to its economic output, high standard of living, and market size, Madrid is considered
the major financial center and the leading economic hub of the Iberian Peninsula and of
Southern Europe. It hosts the head offices of the vast majority of major Spanish companies,
such as Telefónica, IAG or Repsol. Madrid is also the 10th most livable city in the world
according to Monocle magazine, in its 2017 index.
5.0 Ideology of Spain
5.1 Government and Society
From 1833 until 1939 Spain almost continually had a parliamentary system with a written
constitution. Except during the First Republic (1873–74), the Second Republic (1931–36),
and the Spanish Civil War (1936–39), Spain also always had a monarchy.
From the end of the Spanish Civil War in April 1939 until November 1975, Spain was ruled
by Gen. Francisco Franco. The principles on which his regime was based were embodied in
a series of Fundamental Laws (passed between 1942 and 1967) that declared Spain a
monarchy and established a legislature known as the Cortes. Yet Franco’s system of
government differed radically from Spain’s modern constitutional traditions.
Under Franco the members of the Cortes, the procurators, were not elected on the
democratic principle of one person, one vote but on the basis of what was called “organic
democracy.” Rather than representing individual citizens, the procurators represented what
were considered the basic institutions of Spanish society: families, the municipalities, the
universities, and professional organizations. Moreover, the government appointed and
dismissed by the head of state alone was not responsible to the Cortes, which also lacked
control of government spending.
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In 1969 Franco selected Juan Carlos de Borbón, the grandson of King Alfonso XIII, to
succeed him as head of state. When Franco died in 1975, Juan Carlos came to the throne
as King Juan Carlos I. Almost immediately the king initiated a process of transition to
democracy that within three years replaced the Francoist system with a democratic
constitution.
5.2 Local government
There are two further levels of government below the national and regional provincials and
municipia’s (provinces and municipalities). Their powers and responsibilities are set out in
the Basic Law on Local Government (1985). The provinces, in existence since 1833,
originally served as transmission belts for the policies of the central government. Although
they still perform this function, the provinces now also bring together and are dependent on
the governments of the municipalities.
There are more than 8,000 municipal governments (ayuntamientos). Each has a council, a
commission (a kind of cabinet), and a mayor (alcalde). Municipal councilors are elected by
universal adult suffrage through a system of proportional representation. As in elections to
the national parliament, votes are cast for party lists, not for individual candidates. Municipal
national or regional parliament. While municipal governments receive funds from the central
government and the regions, they can also levy their own taxes; in contrast, provincial
governments cannot.
A provincial council (Diputación Provincial) is responsible for ensuring that municipalities
cooperate with one another at the provincial level. The main function of these councils is to
provide a range of services not available to the smaller municipalities and to develop a
provincewide plan for municipal works and services. There are no provincial councils in the
autonomous regions that comprise one province (Asturias, Navarra, La Rioja, Cantabria,
Madrid, and Murcia). In the Basque Country, provincial councils are elected directly by
universal adult suffrage. The islands, too, choose their corporate body by direct election;
each of the seven main Canary Islands and the main Balearic Islands elect island councils
(Cabildo Insular and Consell Insular, respectively).
5.3 Justice
The judicial system, known as the poder judicial, is independent of the legislative and
executive branches of government. It is governed by the General Council, which comprises
lawyers and judges.
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There are a number of different levels and types of courts. At the apex of the system is the
Supreme Court, the country’s highest tribunal, which comprises five chambers. The National
Court (Audiencia Nacional) has jurisdiction throughout Spain and is composed of three
chambers (criminal, administrative, and labour). Each autonomous community has its own
high court of justice (Tribunal Superior de Justica), and all the provinces have high courts
called the audiencias that try criminal cases. Below these are courts of first instance, courts
of judicial proceedings (which do not pass sentences), penal courts, and municipal courts.
Created by law in 1981 and reporting to the Cortes, the ombudsman (defensor del pueblo)
defends citizens’ rights and monitors the activities of all branches of government.
The Constitutional Court (Tribunal Constitucional), which is not part of the judiciary, is
responsible for interpreting the constitution and the constitutionality of laws and for settling
disputes between central and regional powers regarding constitutional affairs. The
Constitutional Court is composed of 12 members who are formally appointed by the
monarch after being elected by three-fifths of both the Congress of Deputies and the Senate
(four members each) and by the executive and the General Council (two members each).
6.0 Cultures
6.1 Architecture
Spanish architecture refers to architecture in any area of what is now Spain,
and by Spanish architects worldwide. The term includes buildings which were
constructed within the current borders of Spain prior to its existence as a
nation, when the land was called Iberia, Hispania, Al-Andalus or was divided
between several Christian kingdoms. Drawing from many different sources,
Spanish architecture demonstrates great historical and geographical diversity.
Spanish architecture tended to develop along similar lines as other
architectural styles around the Mediterranean and from Northern Europe.
6.2 Language
The languages of Spain (Spanish: lenguas de España), or Spanish languages (Spanish:
lenguas españolas), are the languages spoken or once spoken in Spain. Most languages
spoken in Spain belong to the Romance language family, of which Spanish is the only
language which has official status for the whole country.
6.3 Religion
The major religion in Spain has been Catholic Christianity since the Reconquista, with a
small minority of other Christian and non-Christian religions and high levels of secularization
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as of 2020. The Pew Research Center ranked Spain as the 16th out of 34 European
countries in levels of religiosity, which is lower than Italy, Portugal and Poland, but much
higher than the United Kingdom and the Nordic countries. There is no official religion and
religious freedom is protected the Spanish Constitution of 1978 abolished Catholicism as the
official state religion, while recognizing the role it plays in Spanish society.
7.0 Hotel Market Performance of Spain.
Spain's Hotel Market is expected to be USD 24.1 Billion by the end of the year 2025. In the
year 2018, Spain, with 82.6 Million, received the 3rd highest number of tourists after France
(90 Million) and United States (81 Million). However, in terms of tourism revenue, Spain was
the second highest globally, only behind the United States but more than France. All these
factors make Spain one of the faster-growing hotel markets across the world. Spain's hotel
market has grown extensively in recent years, and it is projected to grow during the forecast
period. With the continued growth of tourism, rapid economic growth, and the medium
population base, natural resources, Spain has many international and domestic hotel brands
and hotel groups.
According to our study, the rapid growth in the international tourists are driving the tourism
industry as well as the hotel industry and increasing the demand for the development of new
hotels across Spain. By the year 2019 to 2020, Spain will open more hotels in cities like
Madrid 3 hotels with 854 rooms, Barcelona 3 hotels with 422 rooms, with more cities to
follow a similar trend, which is covered in this report. Investment activity is booming in Spain.
Last year, after the United Kingdom, Spain was second in terms of investment volume.
7.1 Tourist Arrivals and Demand
Spain's Visitor Arrivals dropped 100.0 % in Apr 2020, compared with a decrease of 64.3 %
in the previous month. Spain's Visitor Arrivals Growth rate data is updated monthly, available
from Jan 1996 to Apr 2020. The data reached an all-time high of 27.6 % in Apr 2000 and a
record low of -100.0 % in Apr 2020. CEIC calculates Tourist Arrivals Growth from monthly
Tourist Arrivals. National Statistics Institute provides Tourist Arrivals. Tourist Arrivals Growth
prior to October 2016 is calculated from Tourist Arrivals sourced from the Ministry of
Industry, Energy and Tourism.
7.2 Foreign investors in Spain.
Spain's Foreign Direct Investment (FDI) increased by 3.5 USD bn in Mar 2020, compared
with an increase of 2.3 USD bn in the previous month. Spain's Foreign Direct Investment:
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USD bn net flows data is updated monthly, available from Jan 1990 to Mar 2020. The data
reached an all-time high of 32.7 USD bn in Oct 2007 and a record low of -13.2 USD bn in
Dec 2014. CEIC converts monthly Foreign Direct Investment into USD. The Bank of Spain
provides Foreign Direct Investment in EUR based on BPM6. Federal Reserve Board
average market exchange rate is used for currency conversions. Foreign Direct Investment
prior to January 1993 is based on BPM5.
In the latest reports of Spain, Current Account recorded a deficit of 1.2 USD bn in Mar 2020.
Spain's Direct Investment Abroad expanded by 7.4 USD bn in Mar 2020. Its Foreign
Portfolio Investment increased by 30.7 USD bn in Mar 2020. The country's Nominal GDP
was reported at 328.9 USD bn in Mar 2020.
7.2.1 Investing in Spain
Adaptability and flexibility are Spain’s strongest points when it comes to welcoming foreign
investors. There are no restrictions applied to foreign citizens coming to set up businesses in
Spain. Foreign investors benefit from the same conditions for opening a company in Spain
as any other local enterpriser. Spain has signed bilateral agreements with over 50 states in
order to establish the legal framework for foreign investments. Also, investment portfolios
from companies within the EU are not required to submit any declaration, no matter the
amount invested, thus reducing significantly the administrative burden on the foreign
investors.
8.0 Competitors in Spain.
8.1 Sheraton Hotel.
Sheraton hotel has 4 best branches in Spain. The hotel originally based from United States.
 Sheraton Mallorca Arabella Golf Hotel: Sheraton Mallorca Arabella Golf Hotel is a
5-star hotel located at Carrer de la Vinagrella in Mallorca.
 Sheraton Fuerteventura Beach, Golf & Spa Resort: Sheraton Fuerteventura
Beach, Golf & Spa Resort is a 5-star hotel located at Avenida de las Marismas No. 1
in Canary Islands.
 Sheraton Gran Canaria Salobre Golf Resort: Sheraton Gran Canaria Salobre Golf
Resort is a 5-star hotel located at Calle Swing s/n, Salobre Golf Resort in Canary
Islands.
 Sheraton La Caleta Resort & Spa, Costa Adeje, Tenerife: Sheraton La Caleta
Resort & Spa, Costa Adeje, Tenerife is a 5-star hotel located at C/la Enramada 9 in
Canary Islands
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8.2 Spanish on holidaying.
• The Prado: is one of the best and most popular art museums in the world.
• Royal Palace: It’s the largest royal palace in western Europe, and has a blend of
baroque and neoclassical styles
• Santiago Bernabéu Stadium: Stadium of Real Madrid are Europe’s most successful
football team with a record-breaking 12 European Cups to their name.
• National Archaeological Museum: With invaluable pieces gathered from across
Spain, this museum is a trip through Spain’s rich history.
8.3 Average amount of spending in Spain.
Spain-bound travelers on a fixed budget can get by on a bare minimum of RM 136 to RM
193 per day, while a mid-level daily allotment including a modest hotel room, sandwich,
dinner in a restaurant, drinks and a museum or two should run about RM515.
9.0 Conclusion
The conclusion about investing in Spain this Palace of the Golden Horses will be interesting.
Firstly, Madrid, Spain is country good for investment in tourism business platform to invest
and Hotel such Palace of the Golden Horses will be connected with their cultural and more
interesting for the high income-based peoples and professionals prefer to be such class
hotel to stay and be there over.
10.0 Recommendation
Madrid is a state has maintained old such antics so if the Palace of the Golden Palace
appear there same as here with some justifying change based on their cultural will be
fabulous for people of Spain and people from the countries. The prices may can inflated of
the country and the price definitely be fair as here based on the country currency. Lastly,
Spain is country that good for tourism industry to invest in that country.
International business involves understanding the effects that the above activities have on
domestic and foreign markets, countries, governments, companies, and individuals.
Successful international businesses recognize the diversity of the world marketplace and are
able to cope with the uncertainties and risks of doing business in a continually changing
global market.
10.1 Market entry strategy
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It is at the top of the holiday dreams of millions of people, thanks to the climate, the playas,
the nightlife and astonishing beautiful cultural attractions. However, the idea of the
marvelous sun and sea destination for holidaymakers is as attractive as misleading when it
comes to think about business. Spain is a stable and highly developed democracy, where
expanding your business in Spain is a sure bet to win, potentially paying off very well.
Historically, Spain has been both the meeting place for several different cultures and a
global empire in colonial era. Today, according to the World Bank, Spain's economy is the
ninth largest worldwide. It now faces the challenge of entering the G8, something that is
feasible for a country that is flying high in long-term projects and plans. In fact, the country
and its government keep pushing towards long-waited changes, which practically mean
progress and business opportunities waiting for you.
11.0 References
Article of website of Spain tourism. (2020). Spain's official tourism website: Accommodation to
suit everybody,
Article of website of Spain tourism. (2020). Company formation Spain: Why Is Spain an
Attractive Country for Foreign Investors, Spain, the third largest investment market in
the EU, Spain has a competitive economy, what are the strong points of the Spanish
economy, the foreign investments regime in Spain and Why invest in Spain.
Leora Lanz. (2006). Hospitality Net: Spanish Hotel Market Review and Assessment.
Homepage of Sheraton and Marriot. (2020). Sheraton Hotels and Sheraton Is Everywhere You
Want to Be,
Jorge Pereira-Moliner and Jose F Molina-Azorin. (2010). Research Gate: Strategy and
Performance in the Spanish Hotel Industry
Official homepage by Palace of the Golden Horses. (2020). Palace of the Golden Horses:
Experience Urban Wellness Retreat at Palace of the Golden Horses Kuala Lumpur,
Exclusive Offers, Featured Rooms, Facilities and Contact Information.
Vicente Rodriguez, Adrian Shubert, María J. Viguera, Helmut Georg Koenigsberger, Juan
Vernet Ginés and John S. Richardson. (2020). Britannica: Land, People, Languages,
Economy and Finance.
Costada, Pablo N. (2008). Spain Ebook: Economic, Political, and Social Issues, Nova Science
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First article. Cortes Generals (27 December 1978). "Spanish Constitution". Tribunal
Constitutional de España: Archived from the original on 17 January 2012.
Abellán, L. (30 August 2008), The pull of imports raises the foreign deficit to more than 10% of
GDP: El País, Economía (in Spanish), Madrid
Jones, Sam (1 August 2017). The Guardian: Spain honor’s Ladino language of Jewish exiles ,
ISSN 0261-3077.
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