International Business: Assignment

Added on - 06 Nov 2020

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SUBJECT: INTERNATIONAL BUSINESSCOURSE CODE: BAGB2023TOPIC: GOING GLOBAL (INVESTING MARKET IN FOREIGNCOUNTRY)GROUP MEMBERS NAME AND MATRIC IDSEMESTERMARVINRAJ NADAR (MC200110397)BBA – SEMESTER 2THIVIYA D/O VIJAYASEGAR (MC200110433)BBA – SEMESTER 2MOHANARAJAN S/O VIVEKANANTHAN (MC190909792)BBA – SEMESTER 3VAASHINI D/O LETCHUMANAN (MC190909800)BBA – SEMESTER 3SUBMISSION DATE: 27/06/2020Table of Contents1.0 Introduction41|Page
2.0 Product and Business52.1 Palace Cruise52.2 Healthcare & Wellness62.3 Wedding72.4 Golf72.5 Meeting72.6 Dining82.7 Rooms and Suites83.0 Target Market103.1 Geographical Segmentation103.2 Demographic Segmentation103.3 Benefit Segmentation104.0 International Markets104.1 Economic of Spain104.2 Background of Spain114.3 Rule of law114.4 Government of size124.5 Regulatory efficiency124.6 Open Market124.7 State focus in the country125.0 Ideology of Spain135.1 Government and Society135.2 Local government145.3 Justice146.0 Cultures156.1 Architecture156.2 Language156.3 Religion157.0 Hotel Market Performance of Spain.167.1 Tourist Arrivals and Demand167.2 Foreign investors in Spain.167.2.1 Investing in Spain178.0 Competitors in Spain.178.1 Sheraton Hotel.172|Page
8.2 Spanish on holidaying.178.3 Average amount of spending in Spain.189.0 Conclusion1810.0 Recommendation1810.1 Market entry strategy1811.0 Conclusion191.0 Introduction3|Page
The report was assigned for us to do research about is attractiveness of a foreign location asa market for a Malaysian product/service and propose to how to enter the market. InMalaysia, there has many businesses to approach in foreign country.2.0 Product and BusinessPalace of Golden Horses has many services to provide with customers. Overall, they havesix services can provided and how it producing in manner of attracting the customer. GoldenHorse Palace Berhad was first incorporated on 11 July 1992 and is the subsidiary of CountryHeights Holding Berhad, a public company of limited liability incorporated in Malaysia. Over500 employees are working in the hotel and its chain hotel owned by Mines Wellness City.2.1 Palace CruiseOne of the key highlights of Palace of the Golden Horses is the convenience of its PalaceCruise service which links the entire integrated city by water. Customer will enjoy thetranquility of the lakes, feast the eyes view of customer on the lush surroundings and steepin history as to find out more about the fascinating history of the MINES lake.Palace Cruise also offers other activities such as the DME Cruise, Sunset Dining Cruise,Sightseeing Cruise, Shuttle Services, Wa Wa Splash and Fish & Co This luxurious double-decked beauty offers customers an exciting full-range of fun-filled activities while the meet,4|Page
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