logo

Shapes Active Lifestyle: Core and Supplementary Services, Flower of Service, Focus and Branding Strategy

6 Pages1369 Words162 Views
   

Added on  2020-11-13

About This Document

Shapes Active Lifestyle is a leading brand in the health and fitness industry in Pakistan, offering a wide range of core and supplementary services. Learn about their Flower of Service, focus on a narrow market segment, and branding strategy of building long-term relationships with customers.

Shapes Active Lifestyle: Core and Supplementary Services, Flower of Service, Focus and Branding Strategy

   Added on 2020-11-13

ShareRelated Documents
2019Miss Mehwish JawaidSECTION-HAbeera Nauman 17U00495Khawaja Ameer Hamza Tayyab17U00401Minahil Adil17U00134Minel Amjad17U00552Numra Zaheer17U00123Submission No.2Services Marketing
Shapes Active Lifestyle: Core and Supplementary Services, Flower of Service, Focus and Branding Strategy_1
Shapes Active Lifestyle1.Briefly introduce the company with its Core services and Supplementary Services.The establishment of Shapes in the early 90s was inspired by the notable lack of fitness facilities coupled with the lack of the required equipment. The club was launched in the heart of Lahore and since then it has grown considerably in terms of member strength, services and recognition. Therefore, Shapes is considered to be one of the leading brands and largest chains of the health and fitness industry in Pakistan. Currently Shapes has several branches in Pakistan, (Lahore, Karachi, Gujranwala, Faisalabad, and Multan) tapping to the needs of different customers geographically. Shapes provide individuals the opportunity to reach their fitness related goals, targets and enhance active lifestyles. This is delivered through expert coaching,high quality equipment, convenientscheduling and customized exercise programs. Fitness is a lot like fashion. After some time it comes with some new trends. Similarly, Shapes did not only focus on geographic expansion, but the organization also managed to keep up with the changing fitness industry trends and the modern needs of its customers.Although Shapes claim that is not designed for the upper or the elite class. However, if we consider the overall charges and the fee structure for Shapes its high as compared to the other gyms. Other than that, Shapes unlike other gyms do not offer any sort of discount offers on regular basis and the charges mentioned are fixed. This reflects that customers or members of shapes are less sensitive to price. For this Shapes claim to differentiate itself from the competitors due to their quality of services. Which means thatthe organization is using value based pricing.
Shapes Active Lifestyle: Core and Supplementary Services, Flower of Service, Focus and Branding Strategy_2
Core Services Ladies gymGent’s gymSwimming poolAerobics studioCross fit hall Squash courtsSupplementary services Kid’s gymOutdoor gymCafé SpaSportswear shopSupplementsJogging track NutritionistSports Injury & Rehabilitation clinicLockersSteam roomCar parkingShower roomsCash/Credit/debit card paymentQ2. Draw a Flower of Service Identify the core and supplementary services it is offering.
Shapes Active Lifestyle: Core and Supplementary Services, Flower of Service, Focus and Branding Strategy_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategies for Coping with Service Intangibility and Evaluation of Shapes Active Lifestyle
|4
|1342
|162