Strategies for Coping with Service Intangibility and Evaluation of Shapes Active Lifestyle
4 Pages1342 Words162 Views
Added on 2020-11-13
About This Document
This article discusses how Shapes Active Lifestyle copes with service intangibility and deals with consumer quality and risk perception and expectations. It also explores the product characteristics that make it easy or difficult to evaluate and suggests strategies to facilitate evaluation and reduce perceived risk. The article suggests changes in the delivery process, including style changes, service improvements, supplementary service innovations, and product line extensions.
Strategies for Coping with Service Intangibility and Evaluation of Shapes Active Lifestyle
Added on 2020-11-13
ShareRelated Documents
End of preview
Want to access all the pages? Upload your documents or become a member.
Shapes Active Lifestyle: Core and Supplementary Services, Flower of Service, Focus and Branding Strategy
|6
|1369
|162