SUCCESS STRATEGIES FOR INTERNATIONAL MARKETING REPORT 2022

Running head: SUCCESS STRATEGIES FOR INTERNATIONAL MARKETING
SUCCESS STRATEGIES FOR INTERNATIONAL MARKETING
Name of the Student
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1SUCCESS STRATEGIES FOR INTERNATIONAL MARKETING
Executive Summary
The report aims to develop the fact about international marketing strategies that Apple needs to
focus onthe expansion of its business. This report shows that to expand business in Asia Pacific
region New Zealand is the best country to look out for than any other countries. In this report it
has been specified that through New Zealand Apple can reach most of the Asia-Pacific countries
that it looks for. Born Globalshas been given stress as the international marketing theory
followed by Apple. Licensing although has been followed by Apple as the modes of entry to
enter foreign markets its default has been brought into notice which the company needs to settle
at the earliest. The report concludes that Apple must look for culture and economy of the country
before making a step forward to develop its presence in the international market.

2SUCCESS STRATEGIES FOR INTERNATIONAL MARKETING
Table of Contents
Introduction......................................................................................................................................3
1a. Analyzing differentiation between international and domestic market.....................................3
1b. International marketing’s contribution to the global economy..................................................7
2a. Analyzing internationalizing theory..........................................................................................9
2b. Challenges and benefit of modes for international marketing...................................................9
3. Trends in international marketing..............................................................................................10
4. Evaluating opportunities for marketing in the region of Asia-Pacific.......................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

3SUCCESS STRATEGIES FOR INTERNATIONAL MARKETING
Introduction
Globalization has opened the door for most of the organizations to expand their business.
Looking at the present perspective of marketing most of the renowned companies not only
develop their strategies for marketing but to develop help the economy from a global
perspective. This report is going to look at the domestic market of The United States of America
and the international market of New Zealand for Apple. Challenges and benefits of the modes for
international marketing will also be looked at in this report along with the trends that have been
adopted by Apple to develop strategies of marketing internationally. Evolving opportunities for
marketing in the Asia-Pacific region will also be looked at in this report.
1a. Analyzing differentiation between international and domestic market
Factors Description Impact
Political Second largest democarctic
country in the world; The
country is Governed by the
President; Policies of the
country and the state is
clearly defined in the
constitution; Political
environment of the country is
very stable
Positive
Economic Largest economy in the
world; Most of the globally
renowned companies incepts
Negative