Success Strategy for International Marketing: Cadbury

Running Head: SUCCESS STRATEGY FOR INTERNATIONAL MARKETING: CADBURY
Success Strategy for International Marketing: Cadbury
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SUCCESS STRATEGY FOR INTERNATIONAL MARKETING: CADBURY1
Executive Summary
The study focuses on the Cadbury’s success strategy in the international market and in the market
of New Zealand. The study provides a clear idea about the domestic as well as international market
along with that contribution to the world economy. The study also focuses on the product life cycle
as well as modes of entering international market. The study provides a clear idea about the
international marketing trends along with that marketing opportunities in the Asia-Pacific region.
Lastly, the study provides conclusion which helps to understand why Cadbury’s strategy is so
successful in the international market, which lead them to earn profit from it.

SUCCESS STRATEGY FOR INTERNATIONAL MARKETING: CADBURY2
Table of Contents
Introduction..........................................................................................................................................3
Domestic and International Market.....................................................................................................3
Contribution to World Economy.........................................................................................................5
Product Life Cycle...............................................................................................................................6
Modes of Entering International Market.............................................................................................7
International Marketing Trends...........................................................................................................8
Marketing Opportunities in Asia-Pacific Region................................................................................9
Conclusion.........................................................................................................................................10
References..........................................................................................................................................11

SUCCESS STRATEGY FOR INTERNATIONAL MARKETING: CADBURY3
Introduction
The study is about the successful strategy that have been adopted by the Cadbury to expand
in the international market. This help the organisation to grow in the market and gain popularity in
the international market. Cadbury is a multinational company, who sale chocolates all around the
world. The product become successful in the international market and gain popularity all around
the world. The head-quarter of the company is located in the Uxbridge which is in London,
England (Sharland, 2019). The company was established in the year 1824 in Birmingham, by John
Cadbury. The company is considered to be the second popular brand in the world. This is because
the company has done an effective marketing all around the world that even today in some of the
countries chocolate is considered is named as Cadbury after the brand name. This is how successful
the company’s strategy in the international market which help them to gain popularity among the
customers especially among the kids.
Cadbury also opened a manufacturing factory in Dunedin, New Zealand. The company in
the year 1930, did a partnership with a local confectionery in New Zealand. The company also
opened another factory in the Auckland, North Island. This is how Cadbury entered the New
Zealand market and grow as well as sustain there. The company also operate in other countries as
well just like they do in New Zealand (Ricotta et al., 2017).
Domestic and International Market
The company have adopted an effective and well-structured marketing strategy to promote
their product both domestically as well as internationally. Cadbury is a UK based multinational
company who operate globally all around the world. This help the company to grow and sustain
both in domestic level as well as in international level. The company possess different and diverse
product range for both the market. Cadbury sales product from chocolate to health drink, which
help the organisation to earn profit from the market (Noble, 2017). The company also adopted an
effective way of marketing their product with the help of jingles. This ultimately help the company